lightcdd: a lightweight capability-driven development method for start-ups

Hasan Koç1, Marcela Ruiz2, Sergio España3

1University of Rostock, Germany

2 PROS Research Centre, Universitat Politècnica de València, Spain

3 Utrecht University, The Netherlands

Motivation Problem Investigation Applying Capability-driven Development in Startups

Use Cases Lessons Learnt

Designing LightCDD Conclusion

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Lack of realism

Neglecting user needs

Missing real world context

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How methods and techniques for enterprise modelling can help on the

development process of new ventures?

A business model describes the rationale of how an organization creates, delivers and captures value (Osterwalder & Pigneur 2010)

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A business model describes the rationale of how an organization creates, delivers and captures value (Osterwalder & Pigneur 2010)

We explore the Capability-driven development (CDD)

We use the CDD as the rationale to help start-ups to perform: Context modelling Goal modelling Business process modelling Integrity of modelling methods

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Flexibility and integrity of

modelling methods

Challange the dynamicity of the

enterprises

T2. TREATMENT DESIGN (Section 3)- Explore available solutions by reviewing the SOTA- Select modelling method to support business modelling for start-ups (selection of CDD)- Perform an analysis of CDD and select adequate modelling methodologies for business modelling of start-ups

T1. PROBLEM INVESTIGATION (Section 2)- Investigate the lack of realism when modelling start-ups as a fact of failure on the creation of new ventures- Investigate the need for integrated modelling methods for entrepreneurship- Explore the literature, establish research questions and conduct interviews to gather knowledge on the problem- Define the criteria to judge solution success

T3. TREATMENT VALIDATION (Section 3 & 4)- Validate the feasibility to apply CDD for entrepreneurship- Perform an exploratory application of CDD to two case studies of start-ups: UpLite and Let’s Get Better- Anlyse the perceptions of the entrepreneurs on the application of CDD

REPRISE OF TASK 2 (Section 5)- Design LightCDD

DESIGN AN ENTERPRISE MODELLING METHOD FOR START-UPS

The high start-up birth rates go hand in hand with a great risk of failure

Nine out of 10 start-ups fail

Customers, business model, product, financials and team are dimensions to support

Team commitment, team expertise, marketing, customer relationships, core team expertise and management, strategy, R&D and idea have high effect factors on start-ups success

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Why do start-ups fail?

Many start-ups focus too much on product, and not enough on the end user needs.

The entrepreneurs underestimate the importance of planning, before entering the market.

Different scenarios are neglected; the activities are captured in a single high-level process and the processes are not specified.

Moreover, the objectives motivating the ideas and wishes are not captured

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Structured interview

Current methods do not allow the entrepreneurs have an integral view of their goals, activities and contextual constraints

Providing mechanisms to represent contextual constraints and to reason about goals and processes would help entrepreneurs to anticipate and mitigate risks.

Modelling methods for entrepreneurs should be graphical, technical and lightweight.

Different perspectives should be supported

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ENTREPRENEURS

ENTREPRENEURS +RESEARCHERS

RESEARCHERS

1.KICK OFF

2. PREPARATION OF PROJECTS

SPECIFICATION

INTRODUCTION TO THE CDD EXPERIENCE

3. ANALYSE PROJECTS

GUIDELINES FOR TEXTUAL PROJECTS’ SPECIFICATION

TEXTUAL PROJECTS’ SPECIFICATION

5. DESIGN OF BPM V1

BPM V1REPORT ABOUT ENTREPRENEURS’ PROJECTS

6. MEETING TO ANALYSE BUSINESS PROCESS

MODELS V1

REPORT WITH IMPROVEMENTS FOR BPM V1 AND INFORMATION FOR THE DESIGN OF CDD MODELS

7. DESIGN OF CDD MODELS

9. MEETING TO ANALYSE CDD MODELS AND SPECIFY

A STABLE VERSION

CDD MODELS V1

CDD MODELS STABLE VERSION

LESSONS LEARNT ON THE USE OF CDD

LEGEND

ACTOR/S PROCEDURE INPUT/OUTPUT INPUT/OUTPUTRELATIONSHIP

PRECEDENCERELATIONSHIP

8. CREATE A GLOSSARY OF TERMS

GLOSSARY OF TERMS

4. SELECT METHOD

COMPONENTS

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ENTREPRENEURS

ENTREPRENEURS +RESEARCHERS

RESEARCHERS

1.KICK OFF

2. PREPARATION OF PROJECTS

SPECIFICATION

INTRODUCTION TO THE CDD EXPERIENCE

3. ANALYSE PROJECTS

GUIDELINES FOR TEXTUAL PROJECTS’ SPECIFICATION

TEXTUAL PROJECTS’ SPECIFICATION

5. DESIGN OF BPM V1

BPM V1REPORT ABOUT ENTREPRENEURS’ PROJECTS

6. MEETING TO ANALYSE BUSINESS PROCESS

MODELS V1

REPORT WITH IMPROVEMENTS FOR BPM V1 AND INFORMATION FOR THE DESIGN OF CDD MODELS

7. DESIGN OF CDD MODELS

9. MEETING TO ANALYSE CDD MODELS AND SPECIFY

A STABLE VERSION

CDD MODELS V1

CDD MODELS STABLE VERSION

LESSONS LEARNT ON THE USE OF CDD

LEGEND

ACTOR/S PROCEDURE INPUT/OUTPUT INPUT/OUTPUTRELATIONSHIP


8. CREATE A GLOSSARY OF TERMS

GLOSSARY OF TERMS

4. SELECT METHOD

COMPONENTS

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DESIGN AN ENTERPRISE MODELLING METHOD FOR START-UPS16

Lack of proportion between analysis and design is a cause of failure. Analysis methods are needed! Support graphical representation of business ideas Be lightweight Be Simple Provide mechanisms to represent contextual constraints

LEGEND

PREPARATION PHASE

ANALYSIS PHASE DESIGN PHASE

LightCDD GUIDE

PHASE PROCEDURE INPUT/OUTPUT INPUT/OUTPUTRELATIONSHIP


ANALYSIS OF APPLICABILITY

OF LightCDD

SPECIFY THE CORE

CAPABILITIES

REPORT ON THE ACTIVITIES, GOALS, AND CONTEXTUAL

FACTORS

CAPABILITY MODEL

REPORT WITH ACTIVITIES, GOALS, AND CONTEXTUAL

FACTORS

BPM GOAL MODEL

CONTEXT MODEL

REPORT WITH DECISIONS TO

APPLY LightCDD

PROJECT DESCRIPTION

SPECIFY BPM, GOALS, KPIs, AND CONTEXT MODELS

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The high start-up birth rates go hand in hand with a great risk of failure

How can methods and techniques for enterprise modelling can help on the development process of new ventures?

Exploratory application of CDD in two start-ups project + structured interview

CDD is a feasible method for start-ups support with some drawbacks

We propose a Lightweight method (Light CDD)

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Principles of Light CDD

The users of LightCDD should be supplied with the information of what enterprise modelling in general is and how this could help to improve their case.

The LightCDD should focus on the goals, context and processes. The pattern modelling and adjustment modeling method components are excluded.

From the CDD tool suite, CDT seems to be the only one that the entrepreneurs can use.

The prerequisites for the method application are not taken into consideration

Stakeholder types that participate to the different phases of the CDD were excluded (start-up teams include smaller number of individuals) 19

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Further Work Guidelines and best practices for BPM are going to be improved and incorporated

CDD concepts are going to be refined and simplified

Important aspects such as the revenue models, channels, key resources, and team expertise is going to be addressed

[email protected]

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lightcdd: a lightweight capability-driven development method for start-ups

Engineering