lighters.pptx
TRANSCRIPT
F.I.R.E LIGHTERS
BUSINESS BACKGROUN
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Our Product
• We will be producing a new gen of lighters• These lighters do not run on gas• They run on batteries instead producing heat
F.I.R.E LIGHTERS
• LOCATION : THE CURVE OFFICE DEPARTMENT• REASON FOR LOCATION : CUT COST ON RENTAL ex. DISTRIBUTERS
SELLING OUR PRODUCTS• THIS IDEA WAS INSPIRED BY DELL
REASONS
• AT PRESENT DAY THERE ARE A LOT OF SMOKERS• GRADUALLY THE NUMBER OF SMOKERS WOULD INCREASE
MARKET ANALYSIS
Who are our CUSTOMERS
• our customers will be based mostly smokers• People who enjoy smoking mostly from ages 18 and above• People who don’t like to constantly buy lighters
Customer background
• Our customers will approximately have an income of RM500 per month and above• Our customers will range from students to almost every single job• Their geographic location will based in South East Asia • Smokers frequently complain about their cigarettes tasting like
gasoline thus we improve our lighter to remove this taste
COMPETITORS
• CRICKET – SIMPLE, CHEAP AND NOT INTERESTING• ZIPPO – OVERPRICED AND DURABLE• BIC LIGHTERS – BAD QUALITY, CHEAP• CLIPPER – CHEAP AND NOT DRUABLE
MARKETING STRATEGIES
PRODUCT BENEFITS
• WE INVENTED THIS LIGHTER TO HELP SAVE MONEY (WOULDN’T HAVE TO KEEP BUYING LIGHTERS) • THE LIGHTER IS ECO-FRIENDLY• RECHARGABLE AND RECYCLABLE
PRODUCT BENEFITS
• F.I.R.E Lighter gives customers durable• Affordable• Easy to light• Rechargeable• Convenient to carry around
Sales Strategy
Pricing and Advertising
• Our product will be priced from RM25• The lighter endorsed by other companies (ex. famous local bands,
local artist, advertisement board, internet)
Management Strategies
F.I.R.E Lighters
• Our company is a sole traderBOSS
Manufacture Human Resources Market
Raw Material
Distribution
Transportation
Employee
IT
Advertisement
FINANCIAL PLAN
FINANCIAL PLAN
How to get the money
Loan from a Bank
Make a deal with existing
Manufacturing Company
Capital Needed
RM 5,000,000
Profit for 3 years : 15 M / 417.000 each month
2 Million for salary : 56.000 each month
7.5 (include Interest) for Bank
5.5 Million Clean Profit
References
• www.cricketlighter.com• http://www.legacyforhealth.org/our-issues/cigarettes-and-the-enviro
nment• Ronson, D. (2008). Match and Lighter safety. US Fire Admministration.• http://www.nytimes.com/pages/business/index.html• Ronson, D. (2010). History of the Ronson lighter. Dutch Ronson
Collector Club.