lightworks iray + photorealistic interactive 3d-online, in ......lightworks iray + photorealistic...
TRANSCRIPT
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WELCOME
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INCREASE TRAFFIC & REVENUE:LIGHTWORKS Iray+ PHOTOREALISTIC INTERACTIVE 3D-ONLINE, IN-
STORE POS DIGITAL CONFIGURATORS
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DAVE COLDRONPRODUCT DIRECTOR
BEN WIDDOWSONPRE-SALES CONSULTANT
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AGENDAWHAT WE’D LIKE TO SHARE WITH YOU TODAY
● The growing trend of customer personalisation
● The business challenges of personalised purchases
● Two case studies from luxury markets
● Lightworks’ solution to these challenges
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HOW TO SHARE DIGITAL ASSETS ACROSS WORKFLOW
HOW TO INCREASE SALESHOW TO DELIVER
CUSTOMERPERSONALISATION
PRODUCT MANUFACTURERS FACE MANY CHALLENGES DAILY
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INCREASING DEMAND FOR PERSONALISATION
“70% of product strategists want to offer customised products.”
Forrester Research Oct 2011
“Customers are willing to spend at least 25% more to get products built
specifically to their needs.”
The NPD Group Nov 2011
“35% of U.S. online customers are interested in personalising product features or in purchasing build-to-
order products.”
Mashable 2011
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MAKING IT PERSONAL MATTERS
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TODAYCONFIGURATORS ARE LIMITED
● 2D image based only
● Fixed predefined views (top, side, …)
● Not photo realistic
● Limited options that can be presented
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Iray+CONFIGURATORS ARE LIMITLESS
• Completely scalable (CPU, single GPU, Multiple GPU, Cluster, Cloud)
• 3 engines offer different levels of interactivity/accuracy
• Consistent material representation throughout
• Workflow tailored to users requirements
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CASE STUDYJEWELLERY
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WHAT CONSTITUTES A PERSONALISED PURCHASE?
PERSONALISATION✓ Diamond colour
✓ Diamond cut
✓ Carat size
✓ Ring material
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WHAT % OF YOUR SALES ARE PERSONALISED?
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MOST PERSONALISED PURCHASES ARE NON-ROUTINE
COSTS OF PERSONALISED PURCHASES
● Dilutes brand as pieces stray from original design● Additional consultation time (2-3 weeks)● Non-standard manufacture
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THE IMPACT OF PERSONALISED PURCHASES
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MYSTERY SHOPPINGCRITERIA FOR TARGETING THE JEWELLERS
● Operate at least one physical store
● Offer a luxury customer experience
● Offer some limited eCommerce
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THE FACTS
32%OFFERED A DRINK
2PEOPLE SERVING
30MINUTES SPENTIN STORE
12DAYS TO RETURN DESIGNS
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EXAMPLE CUSTOMER JOURNEY
ARRIVE AT STORE 1 HOUR CONSULTATION
2 WEEK WAIT FOR DESIGNS LOST SALE
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CUSTOMERS LEAVE YOUR STORE AND WAIT 2 WEEKS FOR DESIGNS
96%OF CUSTOMERS DON’T COMPLAIN.
THEY WILL SIMPLY LEAVE AND NEVER COME BACK1Financial Training services.
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HOW DOES THIS BREAK DOWN FOR ONE STORE?
100PEOPLE VISIT EACHSTORE PER WEEK
20PEOPLE ARE INTERESTED
IN BUYING
5PEOPLE ARE INTERESTED
IN PERSONALISING
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27PEOPLE ACROSSYOUR 9 STORES
HOW DOES THIS SCALE ACROSS YOUR BUSINESS?
2PEOPLE PURCHASE THEIR PERSONALISED PRODUCT
3PEOPLE DON’T
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$11mPER YEAR
$8.3kIS THE AVERAGE PRODUCT
PURCHASE PRICE
$224kPER WEEK IN LOST SALES
WHAT IS THE COST OF DOING NOTHING?
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THE COST OF DOING NOTHING
DOING NOTHING WILL COST
$224kTHIS WEEK.
AND NEXT WEEK. AND THE NEXT WEEK.
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CONTROLLED PERSONALISATION
THE GOAL• Reduce the lead time for the sales process
• Increase conversion of personalised purchases
• Limit the options for personalisation
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WHAT WILL SUCCESS LOOK LIKE?
IF YOU SOLD 1 EXTRA ITEM PER WEEK FROMA PILOT IN 1 STORE YOU COULD GENERATE
$430KADDITIONAL REVENUE IN YEAR 1
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THE SOLUTION
Iray+✓ Interactive in-store configurator
✓ Personalised customer brochure at point of sale
✓ Personalised customer mini-site for follow ups
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THE SOLUTION
Why Iray+ ?✓ Photo-real accuracy
✓ What you see is what you get
✓ Consistent look
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DEMO
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CASE STUDYHIGH-END AUTOMOTIVE TUNING
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PERSONALISATION✓ Exterior
✓ Interior
✓ Alloys & Wheels
✓ Performance
WHAT CONSTITUTES A PERSONALISED PURCHASE?
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WHAT PERCENTAGE OF YOUR SALES ARE PERSONALISED?
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FEATURES OF PERSONALISED PURCHASES
● Customer won’t see the customisation till it’s made● Additional consultation time (~6 weeks)● Non-standard manufacture
MOST PERSONALISED PURCHASES ARE NON ROUTINE
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CUSTOMERS LEAVE THE DEALERSHIP AND HAVE TO WAIT FOR DESIGNS
96%OF CUSTOMERS DON’T COMPLAIN.
THEY WILL SIMPLY LEAVE AND NEVER COME BACK1Financial Training services.
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100PEOPLE VISIT EACH
DEALERSHIP PER WEEK
3PEOPLE ARE INTERESTED
IN BUYING
HOW DOES THIS BREAK DOWN FOR ONE DEALERSHIP?
2 PEOPLE BUY BUT
1PERSON DOESN’T
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$400kPER WEEK IN LOST SALES
16PEOPLE ACROSS
YOUR 16 DEALERSHIPS
$25kIS THE AVERAGE PRODUCT
PURCHASE PRICE
HOW DOES THIS SCALE ACROSS YOUR BUSINESS?
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$20.8mPER YEAR
THE COST OVER 12 MONTHS
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THE GOAL✓ Increase conversion of personalised purchases
✓ Grow brand and ensure cars are instantly recognisable
✓ Continue delivering a personalised customer experience
✓ Limit the options for personalisation
✓ Reduce the lead time for the sales process
CONTROLLED PERSONALISATION
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IF THIS PROJECT COULD GENERATE JUST 2 EXTRA SALES PER MONTHIN 1 SHOWROOM IN YEAR 1 THAT WOULD BE
$600k
WHAT WILL SUCCESS LOOK LIKE?
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THE SOLUTION
Why Iray+ ?✓ Photo-real accuracy
✓ What you see is what you get
✓ Consistent look
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THE SOLUTION
Deliverables✓ Interactive On-line configurator
✓ Personalised customer brochure at point of sale
✓ Personalised customer mini-site for follow ups
✓ Parts list for dealerships
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DEMO
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SOLUTIONA browser based configuration system
INTERACT WITH MODEL USING WEBGLRENDER USING IRAY+ ON AMAZON CLOUD
• No plug-ins required
• Light model download
• Fast interaction on any device
• High quality images delivered in seconds
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Iray+
HTML5 Web browser
ON LOAD – LOW-RES MODEL DOWNLOADED FROM SERVERRendered in browser using WebGL
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HTML5 Web browser
Iray+
CHANGE VIEW/MATERIAL/GEOMETRY USING UI Message sent to iray+ on the server
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HTML5 Web browser
Iray+
RAYTRACE IMAGE ON SERVERPass image back to browser and overlay webGL
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HIGH QUALITY IMAGESGENERATED ON-THE-FLY
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BROCHURE IMAGESFROM THE SAME DATASET
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Iray+THE ENGINE DRIVING ...
● POS showroom based configurators
● Online configurators
● High quality CG images
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Iray+ ADVANTAGES● Runs on CPU & GPU
● Scales linearly across multiple GPUs
● Seamless access to 3 render algorithms
● Highly accurate
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SAVE ON CREATION COSTS● Set up all your materials once
● Create your pipeline and preferred lighting setups
● Push your models through the pipeline
● Auto create configurators based on simple rules
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CUSTOMISED WORKFLOWS● Don’t be bound by the same workflow as everyone else.
● With Iray+ you can tailor the experience and make it your own.
● Tell us what you need.
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OPTIONS FOR ALLEXPERIENCE TYPES● Production Quality Visualisation
● Fast Interactive Visualisation
● Real-time Visualisation
● All consistent, scalable, high quality experiences
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CONCLUSIONS● Trend towards high quality live visualisations
● Interactive raytracing allows more freedom and true customisation
● Reduces creation costs
● Adds to the buying experience in a natural way
● Drives more sales from your sites to dealer
● Closes more deals on the first visit to the dealer
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VISIT US AT STAND 911
THANKYOU