The nonprofit PlantPure Communities, Inc. (PPC) invites neighborhood groups to participate in an exciting new community-wide “Let’s Get Healthier” initiative. Through PPC’s Oasis Jumpstart Program, healthy meals and nutrition education are being made available in low-income, food-desert and other underserved neighborhoods at affordable and subsidized prices. The Oasis Program brings the PlantPure 10-day Jumpstart, developed by PlantPure, Inc. (as seen in the 2015 documentary PlantPure Nation—now on Netflix), to people who otherwise would not have access and/or could not afford it. It offers participants the op-portunity to learn about the health benefits of a plant-based diet, while enabling them to experience these benefits firsthand. PPC is providing significant staff support, reduced pricing, and long-term capacity-building and funding support to the Pilot communities. At the same time, the outcomes will inform PPC’s Oasis Jumpstart Program going forward, with an eye toward bringing the program to scale nationally in 2017. Approximately five (5) nonprofit groups will be selected to participate as 2016 Oasis Pilots.

There is no cost to apply, and the online application is simple.

Benefits to selected community Groups

Benefits will include high visibility via Plant-Pure network, local press, high-profile cham-pion, etc. PPC will conduct data collection and documentation via video, newsletters, podcasts and TV to capture the process and its successes, which will be used to inspire other communities.

Access to a wide range of resources (program structure, online and print ma-terials, etc.).

Financial support for on-the-ground Pro-gram Coordinator.

Reduced-cost and cross-subsidized food/Jumpstarts.

Strengthened capacity to carry out short- and longer-term food/nutrition initiatives.

Improved health, including the preven-tion or reversal of disease, and higher energy levels for participants.

Assistance developing relationships with local philanthropic sources for long-term support.

neiGhBorhood selection process and criteria

The communities selected as Pilots for PPC’s Oa-sis Jumpstart Program are being chosen based on demographics/need, pre-existing relationships with local leaders, and potential local support to help cover the Pilot cost. A committee composed of PPC Board Members and other leaders in the field will evaluate submissions according to the following criteria:

Need—as determined by demographics and interest of community members (at least 30 people is optimal).

Strength/capacity of local leadership—both the Program Coordinator and non-profit, including strength of relationships with local political leaders.

Existing or potential relationships with an entity, such as a faith-based organization, that can help coordinate receipt of a pallet of food—624 frozen meals. (This is a plus, but not a threshold requirement.)

Likelihood of success—mission alignment, reputation and track record in the food/ nutrition/health arena or related endeavor or other factors that will lead to success.

eliGiBilityAny 501(c)(3)

nonprofit organization in the continental United States.

national open invitation to participate as a pilot community in the

plantpure communities oasis Jumpstart proGram

PlantPure Communities is fiscally sponsored by the T. Colin Campbell Center for Nutrition Studies.

Despite spending more money than any other coun-try in the world, the American health care system has failed to stem the rising tide of chronic disease. Its pri-mary weapons, a plethora of pharmaceuticals, mostly focus on symptoms and do not address root causes. As the number of Americans suffering from heart disease, diabetes, cancer, autoimmune diseases and obesity continues to skyrocket, there is a growing recognition that these chronic problems are somehow connected to what we eat. Most people who grew up eating the standard American diet (also known as the SAD) are confused about what constitutes a healthy diet. Today, half of all Americans are on some form of prescribed medication, and millions struggle with the ravages of chronic disease—they know they need to eat healthi-er, but fad diets have only made things worse and they don’t know where to turn.

Beyond chronic health problems, the SAD is also cre-ating devastating environmental impacts with global conse-quences. Consumption of animal-based foods contrib-utes to soil loss, groundwa-ter contamination, defor-estation, fossil fuel use, and depletion of deep aquifers. Our system of livestock production wastes precious re-sources and destroys the environment. It is estimat-ed that animal-based food

requires about 50 times the land and water resources as the same number of calories of plant-based food. There is also growing concern about deforestation in the trop-ics—as much as 80% attributed to new farmland used for livestock grazing and feed production.

Research has proven that a whole-food, plant-based diet is optimal for humans. This diet can prevent serious chronic diseases and also reverse many of America’s biggest killers (e.g., heart disease and diabetes), and it can do so rapidly. Unlike pharmaceuticals, which typically address the symptoms, food can do the job of fully treating the underlying disease, and without negative side effects.

As bad as the problem is in the general population, it is even worse in low-income areas. Studies show that chil-dren from lower-income households were twice as likely to be obese than children from higher-income house-

holds, and the rates of severe obesity were approximately 1.7 times higher

among poor children and ado-lescents. Exacerbating the prob-

lem, 11.5 million Americans live in food deserts. (The federal government de-fines food deserts as areas “in the U.S. with limited access to affordable and nutritious food, particular-ly such an area composed

of predominantly lower- income neighborhoods and

communities.”)

many of our most urGent proBlems are interconnected in that they stem from our animal-Based, standard american diet.

BackGround

The 10-day Jumpstart involves significant communi-ty and technical support. The per-person price will be $95–$110, and will also include the following:

A ticket to watch the documentary PlantPure Nation at a local venue or online

A welcome packet (online and print version)

20 nutritious frozen meals

Jumpstart education (online and print version)

Access to PlantPure Nation recipes and other educational and support information (online and print version)

Biomarker data at the beginning and end of the 10-day Jumpstart

Local support meetings and other events

After the 10-day Jumpstart, graduates have on-going access to support and education through PPC’s local partner groups and are encouraged to join local groups that provide education, hands-on training and community, as well as PlantPure’s electronic infrastructure, which includes Plant-Pure TV, featuring online training, videos and healthy recipes. Graduates also have continuing access to nutritious frozen entrees.

The mission of PlantPure Communities is “to build stronger, healthier, and more sustainable communi-ties. This is being accomplished through a wide range of research, policy and program activities and working with local nonprofits, businesses, governments, hospi-tals and other health-related organizations, faith-based groups and other community-based organizations.”

The PlantPure Communities approach is intend-ed to engage millions of people within their own neighborhoods. Its formation as a nonprofit is part-ly an outgrowth of the hit movie PlantPure Nation, which was released in 2015 and became available on Netflix in early 2016. This movie documents the

suppression of important taxpayer-funded scientif-ic nutritional research that proves the benefits of a plant-based diet, and includes a call to action, which has resulted in thousands of people joining the Plant-Pure movement.

An underlying tenet of PlantPure Communities is to get the word out about this important scientific nu-trition research, much of which was led by T. Colin Campbell, Ph.D., as detailed in the book The China Study. Nelson Campbell, the founder and executive director of PlantPure Communities, is the son of Dr. Campbell, and Dr. Campbell serves as an advisor to the organization.

plantpure communities mission and history

PlantPure Communities is fiscally sponsored by the T. Colin Campbell Center for Nutrition Studies.

Statement of Non-CommitmentIssuance of this Open Invitation does not commit PlantPure Communities to select communities or award resources. PPC also reserves the

right to modify this Invitation and the program guidelines, submission deadlines and notification dates without prior notice.

As this is a Pilot program, it is anticipated that there may be questions. All questions should be emailed to PPC Associate Director Jody Kass at jkass@plantpurecommunities.org.

Applications can be completed and submitted to PlantPure

Communities online, at www.plantpurecommunities.org.

Response DueauGust 15

Formal Selection AnnouncementnovemBer 16

GettinG started/post selectionPPC will enter into a Memorandum of Understand-ing (MOU) with each of the selected nonprofit or-ganizations to carry out the Pilot, which will lay out the mechanics and financial terms, including sources and amount of support and any require-ments connected to that support. (The type and amount of financial support is not yet determined.) It will also lay out the responsibilities of the recip-ient organization of the financial support, includ-ing appropriate accounting protections, as well as roles, responsibilities, resources and expectations of PPC and the local nonprofit. Responsibilities of the nonprofit’s Program Coordinator will include:

Reaching out to local groups, businesses, residents, government officials and other stakeholders.

Coordinating efforts/activities among stakeholders.

Interacting with local food pantry, faith-based organization or other entity that will take deliv-ery of food pallet.

Taking the lead (with PPC’s assistance) in secur-ing local funding resources to support Jumpstart and ongoing activities post-Jumpstart to support residents in maintaining their new healthy life-style.

Leading the effort to secure medical person-nel or system to capture biomarker data. PPC staff will help the Program Coordinator identify and secure the services of appropriate medical professional staff that can collect the relevant biomarker data. This will likely involve a simple blood test at the beginning of the Jumpstart, and the recording of the participants’ weights, cho-lesterol and glucose levels, and blood pressure, and a second test at the end of the 10-day Jump-start that measures the same biomarkers.

Securing quotes from local leaders and reviews and feedback on press releases and social me-dia connected to the Pilot.

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