Lily Herbceuticals

Press

Entrepreneur Dec 2012

Vitality Magazine

2012 Winner of Shecky’s ―Beauty At Its Best Award‖

SHEKNOWS PARENTING AWARDS NOMINEE 2012

Lily's Tibetan Essence Facial Mask has been nominated for the 2012 SheKnows Parenting Award

Lily Herbceuticals Youth Restore Night Cream is insanely hydrating

EYE CREAM

OCTOBER 6, 2012

BY: MICHELLE NAJAFI

SKIN CARE

THE SCIENCE OF SERUMS

BETSY AARON

SEPTEMBER 2012

Seriously, of all the things you need to do each day, is applying serum to your face one of them? By now you know me well

enough to know that this question is rhetorical.

Serums penetrate beneath the surface of your skin to deliver deep, long-lasting nourishment. Moisturizers are great at protecting

your face from environmental assault and to supply topical hydration– but the benefits don’t last. The molecules of moisturizers

are large and act as a barrier. They temporarily hydrate and keep pollutants out but they vanish with time and cleanser. For long-

term results, add a serum to your regimen and apply before you moisturize. It’s like taking vitamins or flossing, not complicated

but necessary for care that’s more than superficial.

My preference is products that use natural ingredients and since serums penetrate beneath the surface of your skin into your

innermost being, doesn’t natural seem like the safest way to nurture?

East meets west with Lily Herbceuticals’ Goji Berry Complex Firming Serum and Bamboo Leaf Eye Serum. The serums are

based on principles of Chinese herbal medicine, which have a track record of 5,000 years, and are made in America using a delivery

system that helps the fruit and root extracts penetrate faster and deeper. I can attest that, though my youth has not been restored, my

appearance will now deceive.

Available http://www.lilyherbs.com

Aug 09, 2012 10:36 AM by Michele Borboa, MS

MUST-HAVES FOR HEALTHY MOMS

Back to school means an accelerated and jam-packed schedule for moms. Instead of

putting your health and fitness on the back burner in hopes of "some day" finding the

time to work out and eat right, stock up on the following must-have diet and fitness

items, which will help you stay on the fast track to health.

What mom doesn't want to be beautiful? But

slathering on a variety of beauty products eats

up precious minutes on those crazy busy

mornings. Save time and save face with this goji

berry and green tea anti-aging serum that

quickly nourishes skin, reduces wrinkles and

promotes a smooth, silky appearance. You'll be

able to feel the difference immediately and see

results within two weeks.

CHIC LUXURIES ONLINE

When Should You Start Using Eye Cream?

Smile lines may sound endearing, but when fine lines and wrinkles start appearing around our eyes, they are anything but. As with most things, prevention is the best medicine (yes, even – err, especially – for fine lines and wrinkles!) but when exactly should you start using under eye creams?Everything you need to know about eyelash extensions!According to Lily Kruel, founder of Lily Herbceuticals, “it is never too early to start taking care of your skin with good eye care habits,” which includes eye cream! Yup, even you youthful ones out there need to be jumping on the anti-aging bandwagon. And fast! We asked Lily to share her insider secrets on preventing and eliminating eye wrinkles.Here’s what you need to know…While genetics most definitely plays a role in your likelihood of developing fine lines and wrinkles under your eyes, there are a lot of things you can do to prevent under-eye wrinkles, especially if you start young. So, just because mama has some serious wrinkles, doesn’t mean you’re doomed. When it comes to under eye wrinkles, remember the 3 S’s: smoking (a major no-no), sun(protection) and sleep (which is essential!). Once you have those under control, here’s what you need to know at every age:In your 20s. Hydrate your eyes with a cream that includes antioxidants to stave off free radicals and help maintain and protect your skin. As always, use SPF too!The Best Eye Makeup Removers!In your 30s. When you start to notice fine lines and wrinkles, which you will (sad, we know!), look for peptide-enriched products that help smooth out wrinkles.In your 40s+. This is when you need stronger and more potent formulas containing ingredients that target specific skin concerns like retinols.Want to look and feel more beautiful in 21 days?

Beauty Spotting: Chinese Jade Flawless Energizing CreamBy Casey • Dec 6th, 2012

Personally, I absolutely adore getting luxury beauty products or makeup

as presents. I feel like I am adding to my collection and will eventually have

my own little mini Sephora in my bathroom. So this season, I was thinking of

getting my friends, (Or, friends if you are reading this you can get this for

ME! Yes, I am looking at YOU) Lily Herbceuticals’s Chinese Jade CC Day

Wear Skin Flawless Energizing Cream.

Lily Herbceuticals Chinese Jade Day CC Wear Skin Flawless Energizing

Cream aims to bridge the gap between cosmetics and skin

care even more effectively than BB (Blemish Balm) Cream. The new product

is particularly formulated with a much lighter texture, made for better

blending and a matte finish while allowing skin to breathe. It is an essential in

one’s daily skin care regimen and can be used under makeup throughout the

day for an ultimate effect of a flawless complexion.

This plentiful cream is more refined and successful in allowing one to see

results, functions and the benefits instantly. Lily Herbceuticals uses only the

best and most effective super-potent active ingredients for anti-aging. The CC

cream is comprised of a great amount of peptides, fermented Japanese black

tea, Chinese Jade extract, Vitamin E and more, to aide in achieving an

ultimate anti-aging and multi-tasking cream that balances, brightens and evens

skin tone as well as moisturizes and covers blemishes.

The exquisite product is parabens, petrochemical and talc free and retails for

$48 and is available online here.

Beauty Spotting: LILY HERBCEUTICALS

By Casey • Sep 27th, 2012 • Category: BEAUTY, Cosmetics, Skin

Lily Herbceuticals Chinese Jade Day CC Wear Skin Flawless Energizing Cream aims to bridge the gap between cosmetics

and skin care even more effectively than BB (Blemish Balm) Cream.

BB With A Boost

January 9th, 2013 by admin

The new product is particularly formulated with a much lighter texture, made for better

blending and a matte finish while allowing skin to breathe. It is an essential in one’s daily

skin care regimen and can be used under makeup throughout the day for an ultimate effect

of a flawless complexion.

This plentiful cream is more refined and successful in allowing one to see results,

functions and the benefits instantly. Lily Herbceuticals uses only the best and most

effective super-potent active ingredients for anti-aging. The CC cream is comprised of a

great amount of peptides, fermented Japanese black tea, Chinese Jade extract, Vitamin E

and more, to aide in achieving an ultimate anti-aging and multi-tasking cream that

balances, brightens and evens skin tone as well as moisturizes and covers blemishes. The

product is parabens, petrochemical and talc free and retails for $48 at lilyherbs.com.

Tags: Beauty, sheridan road magazine

TIME TRAVELLER: LILY HERBCEUTICALS USES ANCIENT INGREDIENTS FOR ANTI-AGING

LINEBY MARISA STEINBERG, AUGUST 27TH, 2012

Bamboo Leaf Youth Restore Eye Serum; $59.75, lilyherbs.com

Although we’re excited for autumn and all the decadent trends that are

coming with it, the season transition is prompting some unwanted

reflections on the summer we’re bidding farewell. Unfinished D.I.Y.’s,

road trips that never materialized and shopping sprees that did… we

have plenty of regrets, but our biggest is forgetting to throw on some

SPF every day. We’re looking to biochemist Lily Kruel’s unique

skincare line, Lily Herbceuticals, to turn back the clock. The collection,

which features everything from eye serums to face masks, employs the

traditions of ancient Chinese herbal medicine with innovative

technology. Kruel develops her products with natural ingredients such

as goji berries and bamboo, using the same technique as traditional

herbalists. Combining these ancient elements with her patent-pending

3D Tensor Technology that uses Nano techonology –yes, Nano

technology- to ensure that active ingredients absorb into, rather than

rest upon, the skin’s surface, Kruel’s line has got us feeling like we’ve

discovered the fountain of youth. Get in on the action

atlilyherbs.com and cross at least one of this summer’s regrets off your

list.

The Moisturizers & Eye Creams Perfect For Winter

READ THE ORIGINAL BY MELISSA FLORES ON OCTOBER 18, 2012

My favorite time of day is night-time. For the most part, it’s the time of day when you get to unwind, relax and treat your

skin to some much needed TLC. Well that last part is my guilty pleasure anyways. Your face and eyes need lots of care so

that it always looks it’s best. Clear, radiant skin will allow your makeup to look that much more beautiful.

Lily Tibetan Chrysanthemum Age Corrector

Even thought the way a product works is more important than the way

it looks — you have to admit that esthetics plays a part when you

purchase a product. This age corrector is the prettiest shade of lavender

and feels super soft to the touch. All you need is a dab because the

product goes a long way. It provides stress-relieving capabilities and is

Paraben free.

http://www.justluxe.com/community/give-your-skin-the-care-it-deserves_a_1891556.php

Lifestyle

Give Your Skin The Care It Deserves

By: Kellie Speed | Posted on March 27, 2013 | 0 Comments(0) (0)

Now that the winter is over, it’s time to get your skin into the best shape possible. Here are our picks for some of the hottest beauty products available:

Start off by cleansing your face with Sebamed’s cleansing mild bar soap. This hypoallergenic cleanser is loaded with vitamins, lecithin and amino acids, is super gentle and

mega moisturizing leaving your skin looking healthier and feeling smoother. What makes this deep cleansing soap so unique is that it adjusts the skin’s pH to 5.5, the natural

pH level of the skin’s acid mantle. Continue the Sebamed regimen with the liquid face and body wash, which we love in the shower. This body wash mildly removes dirt and

toxins from the skin while also restoring it to its healthy pH level.

If you are looking for that ―just out of the shower‖ fresh scent then don’t miss Bath & Body Works new Fresh Picked body care, which includes everything from hand gel

sanitizers and shower gel to body lotion and body cream. We love the First Bloom scent, which smells of fresh flowers. The line was inspired by ingredients you would find at

your local farm stand, including vine fruit, freshly cut flowers and garden grown herbs. Other scents include garden bouquet, pear, strawberry, market peach and lemon mint

leaf.

For nighttime anti-aging, we recommend Dr. Few’s R•nol 20 Serum, which works to reduce fine lines and deep wrinkles. After just a few uses, our skin was left softer and

smoother with reduced wrinkles. Just put five drops on your hand and pat all over your face and neck each night. This powerful serum works to rejuvenate skin by enhancing

cell turnover.

Another great product for anti-aging is basq skin care’s two-step Fresh Face Box Set that starts off with an exfoliator to fight damage while helping to renew the skin. The

whipped micro exfoliating cleanser not only clarifies and tones but helps to reduce fine lines. This cleanser contains Oak Root extract and the soothing Ylang Ylang to bring

balance and tone. To cool things off, be sure to follow up this routine with basq's antioxidant rich Cucumber Tea Eye Gel to eliminate puffiness.

Finish off your skincare routine with Lily Herbceuticals CC Energizing Cream. This Chinese Jade Day Wear Cream Energizing Cream contains fermented Japanese Black tea,

Anti-Sagging active - Chinese Jade Extract, Zinc Gluconate, Acetyl Glucosamine, Lecithin and Vitamin E. The result? Flawless skin that is balanced, brightened, toned and

even. What more could your skin ask for?

http://www.beautystylewatch.com/lily-herbceuticals-cream-day

Lily Herbceuticals Chinese Jade Day CC Wear Skin

Flawless Energizing Cream aims to bridge the gap between

cosmetics and skin care even more effectively than BB

(Blemish Balm) Cream. The new product is particularly

formulated with a much lighter texture, made for better

blending and a matte finish while allowing skin to breathe. It

is an essential in one’s daily skin care regimen and can be

used under makeup throughout the day for an ultimate effect

of a flawless complexion.

This plentiful cream is more refined and successful in allowing one to

see results, functions and the benefits instantly. Lily Herbceuticals

uses only the best and most effective super-potent active ingredients

for anti-aging. The CC cream is comprised of a great amount of

peptides, fermented Japanese black tea, Chinese Jade extract, Vitamin

E and more, to aide in achieving an ultimate anti-aging and multi-

tasking cream that balances, brightens and evens skin tone as well as

moisturizes and covers blemishes. The exquisite product is parabens,

petrochemical and talc free and retails for $48 and currently available

for purchase at Lily Herbceuticals.

"This super potent energizing cream has great facial coverage and manages to

evenly cover any or all of my flaws:) It has a light pleasant fragrance.

http://www.beautystat.com/site/makeup/makeup-review-swatches-lily-herbceuticals-chinese-jade-cc-cream-daywear/

Makeup Review, Swatches: Lily Herbceuticals Chinese Jade CC Cream Daywear

First, I raved about Rachel K’s CC creams and now, next up on my Asian beauty journey is the Lily Herbceuticals Chinese Jade

CC Cream Daywear ($48.00; 1.45 fl oz). A CC cream is very different from a BB cream, being much more refined in texture

(lighter) and an essential part of your skincare regimen, bridging the gap between makeup and skincare.

Lily Herbceuticals uses the finest ingredients including fermented Japanese black tea, Chinese Jade extract, vitamin E and more

―to aid in achieving an ultimate anti-aging and multi-tasking cream that balances, brightens and evens tone as well as moisturizes

and covers blemishes.‖ This product is also paraben-, petrochemical- and talc-free.

This CC cream is available in two shades: Light and Medium. I was given the Medium shade, and, although it was too dark

for my light skin tone, this shade will be ideal for darker, more yellow based skin tones. BB and CC creams usually come in a

limited shade range, but for those of you looking for one that will match your yellow/olive undertones, this is the one for you!

The Chinese Jade CC Cream Daywear has a matte finish, blends out evenly and feels light on the skin. It is very long-lasting,

as well as having a light, herby fragrance that dissipates upon application.

Although it dries to a matte finish, it does not leave the skin feeling dry or taut — a great alternative to some of the BB and CC

creams that leave a dewy coating on the skin. You should definitely check this out if you are looking to try a CC cream for

darker skin tones.

- Theresa Romano

http://www.lifestyledaily.com/10-face-masks-that-relieve-dry-skin/

10 Face Masks That Relieve Dry Skin

Michelle Najafi Mar 3rd, 2013 2 Comments

Crisp weather brings more than a ―just pinched‖ cheek and a rosy flush. For most people, cold winter

air marks the beginning of a battle between skin and season. But just because the weather may be dry

and unruly doesn’t mean your skin has to be. The following facial masks will give your skin an extra

dose of hydration in no time!

Lily Herbceuticals Tibetan Essence Facial Rescue Mask

Inspired by traditional Chinese herbal beauty care, this paraben-free mask combines over 16 top

nutritional essences from Tibet with cutting-edge Western technology for a mask that reverses the

signs of aging, regulates against moisture loss, and makes for a more radiant complexion. $45.50

at lilyherbs.com

Anti-aging Tips for your 30sMichelle Najafi Apr 9th, 2013 0 Comment

Forget the face lifts, Botox, and fillers. Contrary to what many famed Hollywood faces may think, there are many things you can do to keep your skin looking youthful and fresh sans needles. They key to it all? Starting early. We looked to the pro’s to ask the die-hard question of how we can keep our skin young. Read on to find out how you can take care of your body’s largest organ.

1. Love your eyesAs we get older, the delicate skin around our eyes becomes more prone to sagging and wrinkles, so having a trusty eye cream is recommended. “In your 30s is when you will notice fine lines and wrinkles, so you’ll want to look for peptide-enriched products that help smooth out wrinkles,” says Lily Kruel, biochemist and founder of Lily Herbceuticals. “It is never too early to start taking care of your skin with good eye care habits.”

Lily Herbceuticals - East Meets West Skincare ApproachLILY HERBCUETICALSAPRIL 4, 2013BY: CAITLIN GAMBEE

Ancient Wisdom. Modern Technology. Real Results.I absolutely love that montra. I came across Lily Herbceuticals a month ago and I was absolutely giddy to try them!I have always been fascinated by ancient Chinese medicine and healing practices (I am a health geek!) so when I found out that this skincare line is a combination of that and western technological advances I was sold.Unlike the claims of the other skincare brands on the market which say they "soak in quick"and "penetrate all levels of the skin" -- many end up drying on the surface and causing little to no benefit to the wearer -- Lily Herbceuticals has another approach...The use a 3D Tensor Technology delivery system which uses nano technology to ensure that the product penetrates three dimensionally into the skin to ensure the anti-aging properties get where they need to go.They even have an entire gallery of before and after results that prove they are on to something!

And I haven't even gotten to the herbs yet!This is what gets me really jazzed! I am typing over here like a maniac because I am absolutely blown away. I see a lot of products... with a lot of exotic ingredients... and none of these I recognized...Chinese Pearl Powder - have anti-inflammatory properties and are highly sought after to nourish damaged skinLicorice - Yum! Just kidding -- this herb known as the "Elixir of Life" has been used for thousands of years to delay the aging process and treat hyperpigmentation.

Tibetan Chrysanthemum - Oh hey -- this has about 5,000 years of use to back it up. This little flower packs a punch helping with discoloration and fine lines. It even has soothing properties and can be used to alleviate a temperature -- in skincare it is has great balancing properties.Chinese Lily - I didn't think this was possible, but this beautiful flower has the ability to aid in the flow of the bodies fluids. THINK MOVABLE MOISTURE ... and where will it travel? To the skin where you need it most! It removed excess heat and has the ability to lock in moisture -- and the icing on the cake is that it also relieves stress too!I was able to try a few products with the last two mentioned herbs in them and I am really enjoying them thus far. It will take more months of use to see definitive results that you would notice in a photograph, but for now I can already tell that my skin is balancing out. Instead of going from various stages of greasy and bone dry -- it feels moisturized, balanced, and less irritated in general. I feel like I am aging (or not aging rather!) well -- that despite the constant abuse I give my skin that it's always in a state of happiness and balance.Thanks Lily Herbceuticals!

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