Limor Joseph-RazSamples of marketing creative : branding, lead-gen, Marcom digital and print

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Created new positioning, go to market strategy and branding to match

Old version

Rebranded from hardware box test and measurement company to a brand that reflects a leader in the electric power market. I created a brand promise that is defined by 3 pillars, solutions, services and knowledge community. I segmented all the offerings into 6 go-to-market applications (the colorful circles) or testing practices that integrated all the products, services and events. This allowed the company to sell across organizational, product and expertise silos, and grow existing accounts to include full offering (cross and up sell)

Old Site

New Site

From every product page, and navigation, the entire brand promise was available, which means cross and upsell the ENTIRE offering.

Created positioning, branding (previous slide) information architecture, messaging and design.

Branding, web design, positioning and messaging

Lead-gen and rebrand, Print ad with web landing page, moving away from product/box branding to a solution that integrates to Doble as a community rather then Doble as a box manufacturer.

Naming, positioning, messaging, print ad, inbound marketing, lead gen, brochure for IoT / Industrial Internet solution

Press examples, telling the compelling story of a larger market reaching beyond a particular buyer but a larger business community, reaching the pyramid of potential decision makers.

Seminar branding and audience acquisition lead gen campaigns – Direct Mail piece with a gift inside

file:///C:/Users/Customer/AppData/Local/Temp/Temp1_Attachments_201583.zip/finepoint.html

Lead Gen design and campaign for Rocket Software IBM system Z infrastructure software

Lead Gen design and campaign for Rocket Software IBM system Z infrastructure software

I created the Mainframe Super Hero, we actually had these figurines made as giveaway at tradeshows..

SAAS Freemium lead gen campaign following acquisition

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When SOX was a new compliance rule – field marketing for Captaris/Open Text

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First Wi-Fi solution on the market, first reach to SMB with WLANSegmentation, positioning, branding, packaging, original photography)

First Wi-Fi product on the market co-marketing with Microsoft XP Launch

Co-marketing ad series with channel partnersCreative concept, copy writing, lead-gen.

Co-marketing ad series with channel partnersCreative concept, copy writing, lead-gen.

Created the tagline branding ‘ Flexibility to Design’ for architectural products in translating a U.S. based company’s solution in Europe.