© 2016 Tealium Inc. All rights reserved. | 1© 2016 Tealium Inc. All rights reserved. | 1

The Six Degrees of Consumer SeparationConnected by Mobile

23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA

© 2017 Tealium Inc. All rights reserved. | 2

© 2017 Tealium Inc. All rights reserved. | 3

Website Engagement

Mobile Proximity

© 2017 Tealium Inc. All rights reserved. | 4

Mobile Site Engagement

Mobile Everywhere

© 2017 Tealium Inc. All rights reserved. | 5

Customer Service Centre Engagement

© 2017 Tealium Inc. All rights reserved. | 6

Mobile App Engagement

Behaviours Beyond Marketing

© 2017 Tealium Inc. All rights reserved. | 7

In Branch Engagement

Personalised

© 2017 Tealium Inc. All rights reserved. | 8

Leveraging iBeacons for Engagement

© 2017 Tealium Inc. All rights reserved. | 9

© 2017 Tealium Inc. All rights reserved. | 10

Stitch Unknown & Known Together

© 2017 Tealium Inc. All rights reserved. | 11

Interacting with Anonymous Visitors

Mystery Man’s Badges Completed mortgage

assessment online

Mobile App Visit –Multi-Device

Stitching

Removed from retargeting

Manage My Application email sent, with

personalised messaging

Returns to Mobile App to check latest

pricing. Visit is Personalised

Display Retargeting initiated. Desktop

viewed, not clicked

Branch Visit, Mortgage application

submitted

?

© 2017 Tealium Inc. All rights reserved. | 12

Interacting with Anonymous Visitors

Checks account on Mobile

Researches on Desktop

Uses comparison sites

Speaks to an advisor before converting

Mystery Man’s BadgesMobile App Visit –

Multi-Device Stitching

Removed from retargeting

Returns to Mobile App to check latest

pricing. Visit is Personalised

Display Retargeting initiated. Desktop

viewed, not clicked

Completed mortgage

assessment online

Branch Visit, Mortgage application

submitted

Manage My Application email sent, with

personalised messaging

© 2017 Tealium Inc. All rights reserved. | 13

Cross-device level Data

© 2017 Tealium Inc. All rights reserved. | 14

Connected Experiences & Universal Data Access Has an important benefit, providing...

© 2017 Tealium Inc. All rights reserved. | 15

Create a Value Exchange

© 2016 Tealium Inc. All rights reserved. | 16© 2016 Tealium Inc. All rights reserved. | 16

Time for Questions

23rd March 2017Lindsay McEwan, VP & General Mgr, EMEA

© 2016 Tealium Inc. All rights reserved. | 17