lindsay socialvation live facebook
TRANSCRIPT
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10 MINUTES OF FACEBOOKLINDSAY DAVIES• HURRICANE
twitter.com/lindsaydavies
linkedin.com/in/lindsaydavies
www.bethehurricane.com
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Show of hands
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Some Facts• More than 500 million active users• 150 million active users access Facebook via mobile devices.
• There are over 900 million objects that people interact with (pages, groups, events and community pages)
• Average user creates 90 pieces of content each month
• More than 30 billion pieces of content (web links, news stories, blog posts,
notes, photo albums, etc.) shared each month.
*http://techcrunch.com/2010/06/08/twitter-190-million-users/**http://paidcontent.org/article/419-1-out-of-5-tweets-mention-brands-products/
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Ways to use itand their irrelevance
PersonallyKeep in touch Share opinionPlan social lifeStore and share photosBe entertained
In BusinessBrand / product promotionData capture/competitionsCommunicate Customer serviceProduct reviewsDirect salesEntertain and educate
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Should you create an Official page?
• Opportunity for brands to connect with customers in a place where they like spending time
• Is your audience there?• Can you create interesting
content?
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Examples
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14 million ‘Likes’Ongoing user
engagementSeasonal promotionEncourage people to - See (videos)
- Join (Pumpkin Celebration)
- Send (Post to profile)
Starbucks Card Promotion
Events
Starbucks B2C
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More Starbucks
2.7 million ‘LikesBranded photo
sharing
Recruitment drive – Job search
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Redbull B2C
8.6 million LikesRedbull TV ChannelGamesEventsPhotosJobs
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Coca-Cola B2C
12 Million Likes
8000 photosEngageInformDownloadUploadShare
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Campaign Based Pages B2C
Bring ad characters to life
- Video- Personality
Content and comments
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Mashable news
276,000 LikesNews and contentTech/Marketing eventsIntegrate TwitterShare videos Post event photos
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Gartner B2B
4600 LikesPublish new contentPromote eventsRecruitPromote @gartnerjobs
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Something to do
Discover Pages Search Pages
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Managing Facebook
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Insight
Monthly Active Users
Daily LikesTotal likes
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Facebook Ads
Reach your target marketSimple to create your ownUse as part of a cross platform
campaign
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Create true connections
Communicate the good
and the bad
Be polite and friendly
Be honest
Reply to your audience
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Create interaction
In FacebookWeb to Facebook
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Create Contagious
customer experiences
And finally…
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@lindsaydavies