leveraging live video: 12 ideas to get started on facebook live
TRANSCRIPT
2016T H E Y E A R O F L I V E V I D E O
Why Facebook Livematters to marketers
Why it works well Best practices forproduction
Facebook’s algorithm
prioritizes video
Facebook Live is a
proven way for
businesses to reach
more people
Provide exclusiveaccessShow behind-the-scenesShare special couponsor promo codes
Be authenticPick a primary platformEngage with theaudiencePromote ahead of timeEnd strong
Tips for using Live Video like a ProBe authentic: authenticity leads to advocacy and loyalty.
Engage: call people out by name and ask them questions to get the conversation
started.
Pick a platform: understand each platform, and think about your audience before
deciding which to use for a particular broadcast.
Promote: spread the word beforehand across your social media networks to
generate awareness and interest.
End strong: use a call to action at the end of your video to drive action by viewers.
Now that you know the best practices, you're probablyready to get started!
...LET THE BRAINSTORMING BEGIN!
#1: Q&AHold a Q&A session where you provide personalized
answers to questions that were submitted by youraudience.
Here's why: Giving unrehearsed answers to questions is a
great way to build credibility and show off your expertise.
#2: Behind-the-scenesTake your fans behind-the-scenes into your business,
trade show or event to show them the nitty-grittydetails.
Here's why: This helps your fans feel like they’re being given
access to exclusive content they wouldn’t get anywhere else.
#3: ToursTake your fans on a tour somewhere; bring them along
for a first-person adventure and/or activity.
Here's why: This is a great way to show people “what they’re
missing” and provide them with value.
#4: How-To's & DIYProvide an educational tutorial to your audience that
shows them how to do something.
Here's why: Instructional and educational content is a great
way to provide value to your fans.
#5: Demo/Product launchProvide a product launch or demonstration to your
fans to showcase how to use your product.
Here's why: Showing fans exactly how to use your product is a
great way to build awareness and interest for your offering.
#6: NewsDiscuss topical, timely industry news and/or articles
with your audience.
Here's why: Sharing your opinion on a timely topic is a great
way to start a conversation and grow engagement.
#7: Talk ShowHost a weekly talk show where your audience can
write or call-in questions.
Here's why: Giving your fans the opportunity to be featured
on your broadcast is a great way to generate engagement.
#8: Build your Email ListUse your broadcasts to build your email list by
discussing a free opt-in guide or blog post on your site.
Here's why: Providing free, valuable guides and giveaways
gives them a reason to share their email address.
#9: InterviewsInvite industry influencers or customers to discuss a
specific topic, and ask them questions you know youraudience will find interesting.
Here's why: These unscripted interviews help create
transparency.
#10: Focus GroupsUse your audience as a focus group to generate
feedback on an idea, product or service offering.
Here's why: Showing your fans that you value their opinion
helps build loyalty.
#11: Repurpose ContentTurn last month’s blog or podcast into a Facebook Live.
Get creative with finding ways to repurpose contentinto the live video format!
Here's why: Different people enjoy different methods of
content consumption.
#12: Run Flash SalesGive your audience a special promo code that is only
valid for a limited time.
Here's why: Expiration dates drive urgency and incentivize
action.