leveraging facebook for business
DESCRIPTION
Facebook exploded in the personal world, however businesses are finding real value as well. Understand what the frenzy is all about and how to use it in your business setting.TRANSCRIPT
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Leveraging Facebook for
Business
Richard C. Brasser and Kristen Galli
The Targeted Group
December 16, 2009
©2009 The Targeted Group
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Today’s Presenters:
Richard Brasser
Twitter: @socmedia365Gvoice: 646.719.0619Email: [email protected]
Kristen Galli
Twitter: @TheTGGvoice: 407.243.8554Email: [email protected]
www.thetargetedgroup.com 866-738-8768
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What IS social networking?
• Ask a few people in crowd
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Let’s start with what it ISN’T
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It isn’t about…
Technology
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It isn’t about…
What you had for breakfast
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It isn’t about…
Wasting Time
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It isn’t…
Just for kids
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So, what IS social networking?
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Just for kids
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It is about…
A global network
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It is about…
Instant information
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It is about…
Viral growth of your message
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Why should YOU care about it?
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You can
Exponentially
increase your access
to information
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You can
collaborate
globally
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Make
More
SALES
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The most important
first step is to…
…BE A PART OF THE CONVERSATION
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Social Media Landscape
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Facebook:
2004 to Today
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More that 350 Million Active Users
If Facebook were a country it would be the THIRD most populated in the WORLD.
Even ahead of the USA
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3.5 Billion
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Unique Advantages of Using Facebook for Business
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Lead Generation
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Search Engine Optimization
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Two Way Dialogue
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Learn Who Your Customer Is
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Targeted Advertising
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Natural Recommendations = Trust
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Reputation Management
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New Customer Acquisition
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• More than 1.6 million active Pages on Facebook
Flexibility
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The Story of 3M Canada
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C.A.P.T.’N. (Create Your Account)
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C.A.P.T.’N. (Create Your Account)
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Status Bar:Publish news and information about your company to appear in your “wall”, below.
Tabs:The layout of a Facebook Page is flexible. You can add up to six tabs that are visible to fans including videos, pictures and product information.
Profile Picture:Upload your company logo.
Fans List:Virally grow your exposure and learn about your customers.
C.A.P.T.’N. (Acclimate Yourself to your Surroundings )
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C.A.P.T.’N. (Publish /Post)
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Online Privacy Issues
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C.A.P.T.’N. (Tools and Analysis)
Insights
A Facebook application that allows you to track metrics including page views, wall posts, discussion threads and photo views.
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Google Analytics
Use Google Analytics to track the number of visitors from Facebook to your website and set up conversion tools to track the impact on your sales funnel.
C.A.P.T.’N. (Tools and Analysis)
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C.A.P.T.’N. (Network)
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C.A.P.T.’N. (Network)
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How do you engage your fans??
Think outside the box!
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10% of page visitors played game
Of those who played:6% clicked the "Share" 6% clicked "Buy Now“
Received over 6,000 new fans in addition to sales and media exposure
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Burger King Whopper Sacrifice
Invested: less than $50,000
Returned: more than $400,000 in press/media value
Received 32 million free media impressions
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That is like reaching the population of these 19 states… combined!!
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Great Wolf Lodge
• Extended Product and ServicesInformation
• Special Events
• Promotions
• E-Newsletter
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Leveraging Facebook for Business
• Integrate with your existing strategy
• Measure sales and ROI
• Assign resources and allocate time
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P.O.S.T.Four Simple Steps to Design Your Strategy
People
Objectives
Strategy
Technology
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5 Key ObjectivesOf Social Networking
Listening
TalkingEnergizing
SupportingEmbracing
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Essential Strategic Steps
1. Identify your first social networking beachhead
2. Clearly define the key value that your company
and employees provide
3. Understand your audience and identify where
they engage in social networking
4. Expand your circle of influence
5. Activate an advanced social networking
initiative
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