link penalty recovery, by eric enge at smx west 2013 – march 12, 2013
DESCRIPTION
Learn how to recover from link penalties. This presentation outlines the steps required, and the philosophy you need to use to be successful.TRANSCRIPT
Penguin & Unnatural Links Recovery
@stonetemple / + Eric Enge
First Off... Who Am I?
Co-author: The Art of SEO President: Stone Temple Consulting,
25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing
Companies Publish > Grow > $ell Two significant sites exit thus far
@stonetemple / + Eric Enge
Penguin Drove Traffic Drops
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Beware of Unnatural Links
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Beware of Unnatural Links
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Panda/Penguin Algorithm Structure
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Article Directories
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Directories, forum posts, bookmarks, …
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Guest Post Spam
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Does Your Anchor Text Look Like This?
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Or, Like This?
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Sample Link Profile
Links: 1,273,452 Linking Domains: 11,897
How do I get started?
@stonetemple / + Eric Enge
Start by Categorizing
For example: Blogs Pages with multiple links Sites with more than one linking page Rich anchor text links Links from comments Links from the same “C” block NoFollow’ed Links
Speeds analysis and clean up Example: 1M links vs. 10,000 linking domains
@stonetemple / + Eric Enge
Criteria“Would you have invested time to get this link if Google did not exist?”
“Would you proudly show this to a prospective customer pre-sale?”
“Would you show it to your children?”
“Did the person giving you the link mean it as a genuine endorsement?”
“If argue it that it’s a good link, It’s NOT.”
@stonetemple / + Eric Enge
And, Now the Big One
You must look at every single linking domain!
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Reconsideration Guidelines
Be very thorough in your cleanup first! Don’t waste their time
Be respectful! Don’t whine or talk about what you lost Be short and to the point
Nature of problem (stats are good) What you did to clean it up
Clearly state that you intend to abide by Webmaster Guidelines going forward
@stonetemple / + Eric Enge
Unnatural Links Messages (V1)
Worth filing a request here too Same general guidelines If you can’t get totally cleaned up quickly:
Consider sending a reconsideration request in to buy time Show significant progress Show commitment to totally clean it up
May give you more time before they act YOUR MILEAGE MAY VARY
@stonetemple / + Eric Enge
How STC Can Help
SpamLink Detective automates categorization Experienced resources to lead the effort
We can do 100% of the work … … or coordinate your internal resources
Extensive link clean up experience 4 recent projects with sites with over 1M links
3 had actual penalties 1 had the unnatural links (V1) message
Dozens of other clean up projects 100% recovery success rate
@stonetemple / + Eric Enge
Thank You!
Eric [email protected]@stonetemple+ Eric Enge(508) 485-7751www.stonetemple.com