LINK YOUR COMMUNITY THE VALUE OF BUILDING A SOCIAL NETWORK FOR YOUR COMMUNITY.

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1. Social Media

3. What is LINK?

2. What do seniors think?

4. What will LINK do for you?

Social Media

User-generated Media

50 percent of the top 25 are user-generated

65,000 videos posted daily on YouTube

102,000 events each month on Meetup

Sources: Jupiter, Pew Internet Foundation, eMarketer, December 2008

Social Networks

They’re interactive, engaging and viral They support word of mouth They’re merging with conventional web

sites They’re the future

Source: eMarketer, Nielsen

Growth in Use of Social Networks

Dec-

08Aug

-08

Source: Pew Internet & American Life Project , 2008

Why Social Networks are so huge? 4th most popular activity on the Internet They allow us to effectively manage

extended networks They provide information about others

that makes it easy to interact They give us new ways to connect with

one another over shared interests, problems, or experiences

1. Social Media 2. What

do seniors think?

3. What is LINK?

4. What will LINK do for you?

Seniors Online

78% of those 50-55

71% of those 55-59

62% of those 60-64

56% of those 65-69

45% of those 70-74. Up from 25% in 2005

27% of those 75+

Source: Pew Internet & American Life Project , Generations Online in 2009

Age and Social Network Sites

Source: RapLeaf: http://blog.rapleaf.com/2007/11/13/statistics-on-googles-opensocial-platform-end-users-and-facebook-users

Facebook Users Mature

Women over 55 are the fastest growing demographic.

175.3% increase for Females

137.8% increase for Males

Source: Inside Facebook: The Fastest Growing Demographic on Facebook: Women Over 55, February 2009.

What the Seniors Think

“I have disposed of my encyclopedias, I’ve disposed of my dictionary, I use the thesaurus online, the dictionary online. I use the Internet to look up anything.”

- Marcia Bennett, Resident

“With a small community like this I think it’s really important that we get to know each other and by being able to look up profiles and see what (other residents) like and don’t like on our own online community will be great.”

- Becky Marley, Resident

1. Social Media

3. What is LINK?

4. What will LINK do for you?

2. What do seniors think?

Community Collaboration

Social networking tool designed for seniors

A web-based, password-protected online community

A central location for all your community needs:Post events, activities, local and national news, weather, message boards, announcements, games.

Communication

Between residents Between staff Between staff and residents Between adult children and staff Between depositors and residents Between depositors and staff

Marketing Web site:

LINK Community:

Marketing Web site:

LINK Community:

Marketing Web site:

LINK Community:

Marketing Web site:

LINK Community:

1. Social Media

3. What is LINK?

4. What will LINK do for you?

2. What do seniors think?

Build Relationships

Leverage Existing Affinity

Everyone is inundated You need to stand out Refresh your site constantly Consistently reach out with email

Email Marketing

74% of internet users age 64 and older send and receive email

LINK allows you to:• Send branded emails, eNewsletters,

announcements, event reminders, and more.

• Pull in content from your LINK site• Save money on traditional email marketing

campaigns

Source: Pew Internet and American Life Project, May 2008

Permission-Based Email

I like receiving email from companies I’ve registered with; even if I don’t always read it. It’s good to know it will be there when I’m ready for it.

My impression of companies from which I’ve purchased products/services is positively improved when I receive email from them.

It would be OK for companies that I now and trust send me email more frequently than they currently do.

69%84%

58%57%

43%29% 2005

2008

Source: Epsilon, “Beyond the Click: The Indirect value of Email” conducted by ROI Research, February 2009

Create Efficiencies

Single Location VCTV Connection Online event registration Surveys and Polls Provide better service

Save some Green

Print & postage costs Paper-based processing Save the trees-

1 ream (500 sheets) of paper uses 6% of a tree. 1 tree makes 16.67 reams of copy paper (8,335

sheets)

In Closing

Social Networks rule the top Seniors are savvy Become part of the conversation We are here to help

Questions…