linked in 101
DESCRIPTION
Developing a basic presence on the top social network for professionals is important…but it’s just the first step. In this session, we’ll tap into LinkedIn’s powerful features that can help you find that dream job, move up the career ladder, or drive more traffic to your business. Optimize your profile, showcase your work, share links and updates, join and participate in groups, research companies and competitors, and so much more. If you’re looking to build your personal brand or improve your B2B marketing, this is one class you can’t afford to miss!TRANSCRIPT
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LinkedIn � The world’s largest professional network with over 175 million registered members and growing rapidly.
� Connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportuniCes with a broader network of professionals.
� hDp://www.youtube.com/watch?v=ZVlUwwgOfKw
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Profiles � First step in controlling your professional idenCfy online. � AuthoritaCve source on your career.
� Represents your career accomplishments and opens the door to new opportuniCes.
� Communicates your professional brand. � Enables people to connect and reconnect with you. � 100% complete profile contains an execuCve summary, your skill set, educaCon, 3 recent posiCons and 3 recommendaCons.
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Profile -‐ Basic InformaCon � Gives snapshot of you and your professional brand. � Name and “other name” � Professional “Headline” – defaults to your current job Ctle, but you can customize it to reveal something about your experCse and personality.
� Include locaCon and industry to help people reconnect or reach out to you with new opportuniCes.
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Edit Basic InformaCon
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Profile -‐ Job History � Add at least 3 recent posiCons. � If you company isn’t listed, add it. � Provide details on your responsibiliCes. This dramaCcally helps improve search results.
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Profile -‐ EducaCon � Include detail about your formal educaCon. Let’s people you’ve known in the past connect with you.
� Where and what you’ve studied provides insights into your professional experCse.
� Opens up valuable connecCons to Alumni, Professors or others with similar backgrounds.
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Profile – RecommendaCons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connecCons in a few simple steps.
� Click on “Asked to be Endorsed” on any posiCon on your profile and select which connecCon can speak to your work at that posiCon.
� They’ll submit a brief recommendaCon for your approval. � You can control which recommendaCons to display by clicking “Manage”
� 3 recommendaCons required to have a 100% complete profile. 23
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Profile – RecommendaCons � Quick way for people to get a sense of your strengths as a professional and for you to help out your connecCons in a few simple steps.
� Click on “Asked to be Endorsed” on any posiCon on your profile and select which connecCon can speak to your work at that posiCon.
� They’ll submit a brief recommendaCon for your approval. � You can control which recommendaCons to display by clicking “Manage”
� 3 recommendaCons required to have a 100% complete profile. 24
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Profile – RecommendaCons � To recommend the strong work of a colleague or business partner, visit their profile and click “Recommend this person” be sure to include specific details in your recommendaCon.
� An authenCc recommendaCon helps people to get a sense of what it’s like to work with this person.
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Inbox � Center of communicaCon � Take acCon on messages and invitaCons � Flag, delete, archive or mark messages as read or unread � Filter messages by type and sort by name, date, or subject
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Search � Like Google, enter a keyword � Search your own connecCons and groups. � Find and reconnect with people, or look for new connecCons by company, experCse, or educaCon.
� Filter search results by powerful facets like locaCon, industry, language, and more.
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ConnecCons � 2nd degree are friends of your direct contacts. � 3rd degree are friends of friends of your direct contacts. � Generally can't contact 3rd degree directly unless you also know them from somewhere.
� You can ask for an IntroducCon to start a dialog that might lead to either of you inviCng the other.
� Or you can simply join a group that they belong to and you'll be able to contact them directly and any other member of the group
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Add ConnecCons � You can ask someone to join your network by sending them an invitaCon to connect.
� If they accept your invitaCon, they become a 1st-‐degree connecCon.
� Normally recommend that you only send invitaCons to people you know well.
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People You May Know � Quickly helps you find people and build professional relaConships.
� Find people from the home page or under the Contacts, Add ConnecCons menu item.
� You can ask someone you recognize to connect, remove someone you don’t know (x) or click through to their profile to learn more about them.
� When viewing the complete list, you can filter by where they work, used to work or where they went to school.
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Groups � Quickly discover the most popular discussions in your professional groups.
� Have an acCve part in determining the top discussions by liking and commenCng.
� Follow the most influenCal people in your groups by checking the Top Influencers board or clicking their profile image to see all their group acCvity.
� See both member-‐generated discussions and news in one semng. � Easily browse previews of the last three comments in a discussion. � Find interesCng discussions by seeing who liked a discussion and how many people commented.
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Groups � Click on Groups Directory, search for your industry or a career keyword,
and find a group that fits your interest. � Once you’ve been accepted to the group you can share relevant content by
starCng a discussion or posCng a link in the share box. � Sharing consistently is a good way to quickly idenCfy yourself as an expert
in your field or industry. � Click on your photo to see your updates as well as what’s changed in the
discussions you’ve started, joined or followed. � Good way to keep track of discussions most important to you and your
career. � Aoer sharing, check out the newest discussions in the slide show below,
and cast your vote by liking or commenCng. � Under each discussion you’ll see the last 3 members who have
commented, click on the headline to see all comments.
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Groups � From group home page, see which members are most influenCal that
week, click through to learn more about them, and follow them. � By following them you can stay current with influenCal group members. � On Members tab you can review all group members, see how closely
you’re connected to them, and send a message. � You can review new members or search for specific members. � Some groups feature a jobs tab where you can review jobs posted by other
group members, or post a job of your own to increase distribuCon for the opening.
� Click on the search tab when looking for a specific topic across all discussions.
� Under the More tab, you can control semngs for distribuCons from the group, see subgroups for more focused discussions and review the groups public profile.
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Jobs � LinkedIn Jobs helps you find or fill that next job using the power of your network.
� Job seekers can uClize inside connecCons at potenCal employers to help land their dream job.
� Hiring managers can tap into a network of over 150 million professionals to find the ideal candidate with the specific skill set and experience needed.
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Jobs � UClize the advanced job search to take that first step towards that dream job.
� Along with specific keywords you can tailor your search by specifying an experience level or job Ctle to find the right job for your specific situaCon and career goals.
� AddiConally, you can refine your search using the following criteria: � LocaCon � Experience level � Date posted � Title � Company � Job FuncCon (ex: WriCng / EdiCng) � Industry (ex: Entertainment)
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Jobs -‐ Search � Jobs that match your search terms and filtering criteria will be returned in
two clickable tabs: � LinkedIn Jobs: posiCons posted directly on LinkedIn, including exclusive lisCngs
� The Web: posiCons from partner sites all over the web � Regardless of the source, LinkedIn will display who in your network can
help you with the posiCon. With LinkedIn you can reach out through your network and find the right person at the company for more informaCon, to answer any quesCons, or even introduce you to the hiring manager.
� Once you’ve returned search results, if you’d like to expand or refine your query, click the “refine search results” buDon and make changes without losing the informaCon you’re already entered.
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Jobs – Referrals � Referrals are powerful tools that will help you get your foot in the door.
� Click on the “Request Referral” buDon to see whom in your network connects you to the job poster. Request an IntroducCon, which lets you contact people through those that you know.
� If you want to contact a user who is two or three degrees away from you, you can request an introducCon through one of your connecCons.
� Your connecCon will, in turn, decide whether to forward it on to the desired recipient (if in your 2nd degree) or to a shared connecCon (if in your 3rd degree).
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Jobs – Forwarding a Job � See a job that you think would be a perfect fit for one of your connecCons?
� Click the “Email this job to a friend” buDon and pass it along.
� You never know -‐ one of your connecCons may return the favor by one day forwarding you an interesCng opportunity.
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Jobs – PosCng a Job � Discover acCve and passive job candidates. � ADract the highest quality candidates (rated 3-‐to-‐1 versus job boards in a survey).
� Get viral distribuCon: jobs are forwarded an average of 11 Cmes, seen 400 Cmes and receive 30 applicaCons.
� Discover passive candidates with proprietary matching technology. � Draw aDenCon to your opening with appearances in search results and immediate posCng to TwiDer.
� Let your applicants see how they’re connected to the company for high-‐quality referrals.
� Review all candidates with a simple web interface.
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Jobs – PosCng a Job � Candidates can apply directly for the job, idenCfy connecCons who work at your company, and forward the job to their connecCons.
� You can specify whether or not to include your picture, and a link to your profile on the lisCng so that candidates in your network can reach out to you directly.
� You decide if you want to receive applicaCons via email or your website.
� Real-‐Cme profile matching across LinkedIn
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Account Semngs � From this page, you can:
� Change your primary email and password. � Compare account types and see how many InMails and introducCons you have leo.
� Manage any jobs or LinkedIn Ads you've purchased. � View and manage semngs for your:
� Profile � Email Preferences � Group, Companies and ApplicaCons � Account
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Company Pages � Central hub where millions of LinkedIn members can go to keep in the loop on company news, products and services, business opportuniCes, and job openings.
� Also perfect place to start conversaCon with your customers, prospecCve clients, job seekers, post company updates.
� Post industry arCcles and fun facts. � These updates appear on your company page and also the pages of your followers.
� Have followers Like your post so it goes viral. � AnalyCcs pages to see acCvity on the page.
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In Summary � Cover the basics – 100% complete profile � Get meaningful recommendaCons � Post updates � Join groups � Use value-‐added applicaCons � Become an expert with LinkedIn Answers � Set up a page for you company and start connecCng
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CongratulaCons! � Now, let’s connect -‐-‐
Linkedin.com/in/gibbonsdigital r.com/gibbonsdigital
@gibbonsdigital www.gibbonsdigital.com