linked in data & web content management systems by terminalfour
TRANSCRIPT
TERMINALFOUR Presentation to
Piero Tintori
Founder & CEO
Twitter: @pierotintori
@TERMINALFOUR
Increasing your web traffic by integrating and exposing
internal data and third party content
Agenda
• Three big content issues organisations are facing
• Tim Berners-Lee New Vision – Linked Up Data
• Two big new developments in the world of Web Content Management?
• Case Study: University College Dublin
• Questions
Three big content issues organisations are facing
Duplicated content….
So you started with a document
Duplicated content….
Then came the file server
Duplicated content….
Then came the web server, SharePoint, the intranet etc.
Duplicated content….
Then laptops, key fobs, extranets….
Duplicated content….
• Decide on the master location for a piece of content, document or set of data
• Proper file & data governance
Content Quality Issues
1996: The webmaster
Content Quality Issues
1999: The more mature webmaster
Content Quality Issues
2001-2004: Along came WCMS
Content Quality Issues
2004-2008: More authors
Content Quality Control
• Hire a Content Editor– See Paul Boag’s Blog:
• http://boagworld.com/
• Reduce the number of content authors and editors
• Train your content authors and editors better, they are your sales people
We can’t expose that data?
You have buckets of data
We can’t expose that data?
And a big firewall in between
We can’t expose that data?
Replicate the data (and the infrastructure)
A quick summary, the main content issues we face
• Duplicated content• Where is the real home for content, a set
data or a document?• Quality of your content• Too many editors? No enough copy
writing skills?• We have lots of data internally, can
expose it easily• Lots of resources required• Duplicated infrastructure• Data protection concerns
Tim Berners-Lee’s VisionLinked Up Data
Tim Berners-Lee New Vision – Linked Up Data
The next web….
“For his next project, he's building a web for open, linked data that could do for numbers what the Web did for words, pictures, video:
unlock our data and reframe the way we use it together.”
Key Points
• Open access to RAW Public Data• Don’t worry about the business
uses, others will find the uses for it• Don’t worry about the resources to
develop applications, others will develop the applications
• In the future your best web applications won’t have been developed by you
• Just do it….
Things have started to happen (very quickly):
In the future your best web applications won’t have been developed by you
Public Sector
European Public Sector Information (PSI)• http://ec.europa.eu/information_society/
policy/psi/index_en.htm• http://ec.europa.eu/information_society/
policy/psi/mepsir/index_en.htm
US Data.Gov• http://www.data.gov/
ePSI
Data.gov
Data.gov
In lots of formats
Not just the public sector data
Just a .xml to the end of the URL
The Guardian
Data Visualisations
http://www.guardian.co.uk/open-platform/interactive/interactive-cumulative-emissions-of-g20-non-g20-countries-1751-2006
Mashups & Maps
Bringing all the examples together
Applications
• Get your message across by allowing others write the applications
• Enhancing your message with third party trusted content
• Combine data with personalisation techniques (such as GeoIP) to specifically target promotions
• The same ideas can also be applied to internal data
So…..
• You still have the traditional issues
• But…– You now will have a lot more data to
use or share– Data protection becomes more of an
issue
Two big new developments in the world of Web Content Management?
Duplicated content….
Content can live where it likes….
Exposing your data – the TERMINALFOUR technique
The WCM takes snap shots of your data and replicates them outside to HTML/XML/KML
Case Study – University College Dublin
People / Experts Directory / Research Directory
People / Experts Directory / Research Directory
Key Points
• Complete personnel profits– Built from content (XML, DB, Web
Services) throughout the organisation– Content also included from third
parties– No connection back to database
source– Friendly URLs (not database URLs)
Key Points
• Complete personnel profits– Built from content (XML, DB, Web
Services) throughout the organisation– Content also included from third
parties– Friendly URLs (not database URLs)
Result: 19% increase in web traffic within 2 weeks
Conclusion
Conclusion
• PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that the business case is…. Others can figure it out for you
Conclusion
• PSI & Data Link Up is going to be a huge catalyst for exciting web apps & opportunities – not sure that the business case is…. Others can figure it out for you
• Web Content Management Systems are changing– Better able to help you use existing
data– Avoid duplication– Share data securely
