linked in day milano 3 marzo 2015
TRANSCRIPT
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Milano, 3 marzo 2015
#linkedinday
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Welcome
Germano Buttazzo Sales Manager
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Programma della giornata
Welcome
Germano Buttazzo – Sales Manager
La Vision di LinkedIn: The Economic Graph
Maria Pedrinelli – Sales Team Italy
La strategia LinkedIn per le aziende: Build, Engage, Recruit
Fabio Rezzoagli – Sales Team Italy
- Pausa caffé –
Best practice sharing:
Elmec - Benetton
- Networking Cocktail -
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La Vision di LinkedIn:The Economic Graph
Maria Pedrinelli Sales Team Italy
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Connect the world’s professionals to make them more productive
and successful
Our mission
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Connect the world’s professionals to make them more productive
and successful
Our mission
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Member growth
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013
32M
347M
2014 2015
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Mobile traffic
50%
<2%
mobile traffic is calculated as a % of LinkedIn member-only unique visitors; calculated using Q4 average for each year
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
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Connect talent with opportunity at massive scale
Our Core Value Proposition
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For our members
The professional profile of record
Connect all of the world's professionals
Identity Networks KnowledgeThe definitive professional
publishing platform
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For our customers
HirePower half of
all hires
MarketThe most effective way for
marketers to engage professionals
SellThe start of every sales opportunity
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Power half of all hires
Talent Solutions
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The next decade
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Create economic opportunity for every member of the global
workforce
Our vision
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Create economic opportunity
Realize your dream job
Find work Be great at what you do
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THE ECONOMIC GRAPHMembers Companies Jobs Skills Schools Updates
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La strategia LinkedIn per le aziende:
Build, Engage, Recruit
Fabio Rezzoagli Sales Team Italy
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SOCIAL MEDIAIS HERE TO STAY, EMBRACINGITS POWER IS THE KEY
57%
of the decision to ‘buy’is now made before any
commercial contact with your business
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LinkedIn is the world’s largest professional network
The biggest global community of professionals!
347MMembers worldwide
32%Growth in monthly users y/y
+2 newNew members per second
40MStudents & Graduates Worldwide
Source: Comscore 2014
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are passive and not looking to move
80%
60%
of them are opento opportunity!!
BUT
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THE BEST RECRUITERS
ACT LIKE MARKETERS
SOCIAL MEDIA KEEPS THE CONVERSATION GOING1
…BECAUSE YOU NEED TO NURTURE YOUR AUDIENCE
SALES IS ONE-TO-ONE, MARKETING IS ONE-TO-MANY2
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Build Awareness
Engage
Leads
Sell HireHire
THE BEST RECRUITERS
SOCIAL MEDIA FUNNEL
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WE RECOMMEND
3 SIMPLE STEPS
YOUR FOLLOWERS& YOUR BRAND
NURTURE YOUR TARGET
AUDIENCES
DO WHAT YOU DO BEST
BUILD ENGAGE RECRUIT
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YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
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ACCELERATEFOLLOWER GROWTHBUILD
TARGETEDCAMPAIGNS
Reach your ideal audience
wherever they go on LinkedIn
Recruitment Ads campaign to
drive the growth of your follower
base
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RELEVANT MESSAGING DRIVE TRAFFIC TO YOUR CAREER PAGE AND INCREASE JOB VISIBILITYENGAGE
CAREERPAGES
IMA
GE
VID
EO
≤ 400%
- increases in candidate conversions achievablewith targeted content
- 30% of visit to career page convert in a click on Jobs
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LEVERAGEYOUR EMPLOYEESBUILD
EMPLOYEEPROFILE
ADS
Recruiters have 10xmore traffic than the average member10x
of page views are members looking at members76%
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CREATING ‘FOLLOWERS’ WILL
FUEL YOUR SUCCESS
? ? ?
? ? ?
? ? ?
What good is a poston Facebook if youhave no friends?
Followers are morelikely to recommendyour business2.5 x
95% Followers are 95% more likely to respond to an InMail
of members are interestedin job opportunities from companies they are following79%
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YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
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IMPROVE YOUR FOLLOWER ENGAGEMENT WITH
RELEVANT MESSAGINGENGAGE
Page visitors seethe content that isrelevant to them
≤ 400%
increases in candidate conversions achievablewith targeted content
CAREERPAGES
IMAGES
JOBS
VIDEO’S
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KEEP YOUR FOLLOWERS
UP TO DATE
Your potential audience
347M
Ensure you arealways top of mind
Relevant contentEncourages likes& shares
ENGAGE
CONTENTUPDATES
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32
347M+(+2 every sec)
Company’s reach
Sponsored Updates reach the entire LinkedIn network
LinkedIn Member Population
Company Updates only reach your pool of followers
ENGAGE
SPONSOREDUPDATES
BUILD THE SAME RELATIONSHIP WITH MEMBERS
OUTSIDE COMPANY REACH
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ACCELERATE YOUR
ENGAGEMENT REACH
uplift in click throughrates for updates25%
the usualcontent traffic3x
Reach a wider audience before you even have them as followers
ENGAGE
SPONSOREDUPDATES
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YOUR LINKEDIN JOURNEY
RECRUITENGAGEBUILD
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PROACTIVELY SOURCECANDIDATES & CONSULTANTSRECRUIT
RECRUITER
Increased access to the network
Reach outusing InMail
Workflow andCollaboration tools 95%
Followers are 95% more likely
to respond toan InMail
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36
Global Talent Pipeline
Supervisor
Recruiter
RecruiterRecruiter
RecruiterRecruiter
Supervisor can access all
Recruiters activities
Recruiters can
collaborate globally
DIRECT SOURCING PLATFORMMANAGE CENTRALLY & ACT LOCALLYRECRUIT
RECRUITER
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PROMOTE YOUR JOBS TO THE BEST
CANDIDATES & CONSULTANTS
RECRUIT
RELEVANTJOB POSTS
Only the most suitable candidates will see your jobs
Job posts are a great engagement tool
Job visibility can be increased with Sponsored Jobs
of members are interested in job opportunities from
companies they are following
79%
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Fol
low
ers
Time
BUILD, ENGAGE AND RECRUIT FOR SUCCESS
RELEVANTJOBS
CAREERPAGES
TARGETEDMEDIA
EMPLOYEEADS
RECRUITERCONTENTUPDATES
BUILD ENGAGE RECRUIT
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