linked in4 biz
DESCRIPTION
Bob Coppenhaver's, 5P Marketing's presentation from the eMarketing Techniques Conference, May 2009 at Corporate CollegeTRANSCRIPT
Get LinkedIn……
Or Be Left Out!Bob Coppenhaver
Left out of LinkedIn?
Bob Coppenhaver – Strategic Marketing & Product Management
Social Networking
Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn is an online network of more than 30 million experienced professionals from around the world, representing 150 industries.
Your Profilesummarizes your professional accomplishments. Your profile helps you find and be found by former colleagues, clients, and partners.
Your Networkconsists of your connections, your connections’ connections, and the people they know, linking you to thousands of qualified professionals.
Through your Network you can:Find potential clients, service providers, subject experts, and partners who come recommended Be found for business opportunities Search for great jobs Discover inside connections that can help you land jobs and close deals Post and distribute job listings Find high-quality passive candidates Get introduced to other professionals through the people you know
Bob Coppenhaver – Strategic Marketing & Product Management
A virtual professional networking tool driven through users’ trusted contacts, built upon referral-only contacts with the ability to request introductions to job candidates, industry experts, business partners and potential job leads.
Based on the six degrees of separation; refers to the concept that everyone is connected to everyone else in the world by only six degrees of separation, or six sets of acquaintances. (Kevin Bacon theory)
Bob Coppenhaver – Strategic Marketing & Product Management
Power of the Network
Census478,403 Cleveland2,250,871 Greater Cleveland
What can I use LinkedIn for??
Bob Coppenhaver – Strategic Marketing & Product Management
What I Can Use LinkedIn For
Online Resume – This is your “Brand”More than just an online resume
Find information as people change job/positionAutomatic update on your “home page”
Find referrals into a companyCompany Research
People in your networkHiring Manager Research
Profile & AnswersJoin GroupsStay in touch with your network!
Bob Coppenhaver – Strategic Marketing & Product Management
Getting Started
Create an Account
Fill in core profile informationName
Employment History
Education
Bob Coppenhaver – Strategic Marketing & Product Management
Joining Page
Bob Coppenhaver – Strategic Marketing & Product Management
Building your Network
Complete your profilePhoto, nickname or maiden name, summary, websites, interests, accomplishmentsChange from default link to your “name”
Find ConnectionsCollegesWorkClients &Customer ContactsBusiness PartnersProfessional Contacts / OrganizationsPeople in your address book
Make recommendations and ask for recommendationsJoin GroupsAsk questions and provide answersPublicize your LinkedIn profile
Email signaturesBusiness cardsWebsites
Bob Coppenhaver – Strategic Marketing & Product Management
Online Profile
http://www.linkedin.com/profile?viewProfile=&key=986766&trk=tab_pro
Profile
Bob Coppenhaver – Strategic Marketing & Product Management
Home PageHome Page
Bob Coppenhaver – Strategic Marketing & Product Management
Inviting a Colleague to Connect
Locate the right profile
Click to add to your network
Choose how you know him/her
Write your own messageShare recent news – Take the opportunity to really connect
Don’t use the default message
Two schools of thought….
Bob Coppenhaver – Strategic Marketing & Product Management
Connections
Bob Coppenhaver – Strategic Marketing & Product Management
Making Wider Connections
Search your pastSearch your network’s connectionsAsk for introductions
Note degree of connection before askingLook for colleagues you know but haven't yet connected withExplain your goals
GroupsInmail
Bob Coppenhaver – Strategic Marketing & Product Management
How to Find Someone
Bob Coppenhaver – Strategic Marketing & Product Management
How I am Connected?
Bob Coppenhaver – Strategic Marketing & Product Management
Getting Introduced
Bob Coppenhaver – Strategic Marketing & Product Management
Bob Coppenhaver – Strategic Marketing & Product Management
Contacts Translate into Leads
What happens when the recipient receives the request?
The recipient decides whether or not to make contact
Why is this a better way to make contact?
You are introduced by your trusted connection
How do I find people?
You find professionals who match your search criteria
What information do I see about users?
You see whether or not the other user is open to further networking and possible other connection
Bob Coppenhaver – Strategic Marketing & Product Management
Expanding Your Network(use if they’re not already in LinkedIn)
Find Contacts You Already Know
Bob Coppenhaver – Strategic Marketing & Product Management
Other Capabilities
Building your network through Recommendations
Look for (and give) Endorsements• Builds credibility• Provides insight into experience / character
Service Providers
Service Providers
Bob Coppenhaver – Strategic Marketing & Product Management
Ask for Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
Manage Recommendations
Bob Coppenhaver – Strategic Marketing & Product Management
Groups
Bob Coppenhaver – Strategic Marketing & Product Management
Groups
Bob Coppenhaver – Strategic Marketing & Product Management
Answers
Bob Coppenhaver – Strategic Marketing & Product Management
Company Information
http://www.linkedin.com/companies/1043?trk=ape_s000001e_1000:
Bob Coppenhaver – Strategic Marketing & Product Management
About LinkedIn Jobs
LinkedIn JobsFirst and only tool that combines the convenience and speed of online job listings Monster, Hotjobs, Careerbuilder, Vault, etc.Proven effectiveness of hiring through referrals
Currently over 4 million job opportunitiesEffective Recruiting
Use to find candidates – active and passiveSame SICs, same orgs, same job descriptions
Check ProfileCheck HistoryCheck Referrals
Bob Coppenhaver – Strategic Marketing & Product Management
Job Search
Bob Coppenhaver – Strategic Marketing & Product Management
Advanced Job Search
Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings
Bob Coppenhaver – Strategic Marketing & Product Management
Job Postings
Bob Coppenhaver – Strategic Marketing & Product Management
Applications
Bob Coppenhaver – Strategic Marketing & Product Management
Power tools
Backdoor into LinkedIn through Googlesite:linkedin.com "search string" and (location) –directory Example: site:linkedin.com “Eaton" and (OH) –directory
This will return all users with ‘Eaton’ in their profile who work in OHExample: site:linkedin.com “Eaton" “Marketing” and (Cleveland) –directory
This will return all users with ‘Eaton’ in their profile who work in Marketing in Cleveland
Download LinkedIn Browser ToolbarDownload LinkedIn Dashboard for Outlook
Email profile, address grab, reminders, etc…
Xobni
http://www.linkedin.com/static?key=tools
Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn Outlook Dashboard
Bob Coppenhaver – Strategic Marketing & Product Management
LinkedIn Outlook Dashboard
Bob Coppenhaver – Strategic Marketing & Product Management
Summary ‐ How to Maximize LinkedIn
Consider this as part of your business resource toolkitPersonalize your profile Consider connecting to clients or co-workers Use LinkedIn to do your pre-meeting homework
Company, InterviewersGet recommendations from clients, bosses, direct reports, and co-workers Optimize your profile for search results Never invite someone you don’t know-provide comments/background info in the invitation
Bob Coppenhaver – Strategic Marketing & Product Management
Thank you
Bob Coppenhaver Strategic Marketing & Product Management
Main: 440.543.1894 Mobile: 216.965.7043 Email: [email protected] http://www.linkedin.com/in/bobcoppenhaver