Stylus Inc TeamMay 14, 2009

Agenda

Introduction 10 Things You should Know

about LinkedIn1. Profile Completeness2. Connections3. Targeting4. Groups5. Answers6. Polls7. Company Profiles8. Applications9. Events10. Resources

Q&A

Company Overview

Business Solutions Premium Memberships Talent Acquisition Market Research Advertising

LinkedIn Corporation Founded in 2003 HQ: Mountain View, CA

Offices in San Francisco, New York, Chicago, Omaha, London

325+ employees 40 Million Users

The Power of Viral Growth

LinkedIn Member Growth:

2009: 40M+2008: 33M2007: 10M2005: 4.4M2003: 85K

Quick Stats: 41 new member sign-ups per

minute; Avg. 400K+ per week

122 new invitations to join sent per minute; Avg. 177K+ per day

85,000 members2003

1.6M members2004

4.4M members2005

8.5M members2006

10M members2007

33M membersAs of Dec 2008

Latin America3%

Other0%

North America61%

Europe24%

Asia8%

Africa1%

Middle East1%

Oceania2%

LinkedIn Network Statistics

Network Membership & Reach

Over 40 million professionals 2 million members join

per month Roughly 1 new sign-up

per second 200 countries Members from all five hundred

of the Fortune 500

*As of January, 2009

Social vs. Professional Networks

Social networks offer tools for casual communication with family & friends Play games Share photos & videos Rate movies and music

LinkedIn is a professional network intended to create global business opportunities

Maintain business contacts online Get introduced to professionals & service providers Recommend colleagues & check references Receive industry news Ask & answer industry questions

Sites and Services Used At Work…

For Work Related Purposes

For Personal Reasons

LinkedIn 62% 33%

YouTube 34% 55%

Facebook 18% 35%

Twitter 13% 11%

Digg 12% 10%

Del.ic.io.us 10% 9%

MySpace 8% 27%

Second Life 6% 6%

Other 1% 3%

LinkedIn In the Workplace

Source: FaceTime Collaborative Internet Survey, Oct. 2008

LinkedIn is the most predominant social network used for work-related purposes in the workplace

1- Profile Completeness

Goal is to get to 100% Keep your profile current Professional accomplishments Career history, education and skills Recommendations

Give good recommendations Colleagues Employers Clients Partners/Vendors

Request for recommendations

For all positions Education

Links to your website or blog

Tips for Profile Completeness

1. Write a personal tagline.

2. Put your elevator pitch to work.

3. Point out your skills.

4. Explain your experience.

5. Profile Picture

6. Specialties box

7. Public profile

8. Update status regularly

2- Connections

Start to connect- Outlook/GMail. Alumni-School/College Colleagues Relatives/Family

Keep your professional contacts in one place, online

Recommend others for jobs or projects

Introduce connections to create new business opportunities

Seek and offer help for industry best practices

“People You May Know”

3- TargetingLinkedIn’s rich profile data allows for highly accurate and valuable targeting

Run of Professional40 Million Professional Members

“inCrowds”

Small & Medium Business

Professionals

Business

Decision Makers

Financial Service

Professionals

Sales Professiona

ls

Marketing Professionals

Startup Professional

s

Corporate Executive

s

IT Profession

als

Career Changers

*

Professionals working in companies

with between 50 and 500 employees

Directors & Above At

Any Size Company

Finance Professionals, or those who work in the Financial Services Industry

Professionals Whose Job Function is

Sales

Marketing Professionals,or those who work in the Marketing & Advertising

Industry

Professionals working at companies with 1-50

employees

Directors & Above At

Companies With More Than 500

employees

Professionals whose job

function is IT or

Engineering

Professionals who have

changed positions or employers in the last 60 days

3.3 million 4.9 million

1.5 million 2.1 million 1.2 million 3.1 million 1.8 million

4.2 million n/a

Custom Audience Segments

Job function Industry Company Size Seniority

Gender # of Connections DMA Age

4- Groups

Join Groups Domain Networking Target customers

Create Groups Domain BD

Participate in Groups Discussions Questions Promote services

5- Answers- Share Business Knowledge

Ask and answer questions Recommend an expert Join Groups to discuss industry topics Poll your personal or entire network

6- Polls

Objective:

Gain insight into what components and criteria are important on the minds of executives

Identify trends among specific customer segments and how their criteria differ by industry, gender, seniority, and department

7- Leverage Company Pages

Company Profile displays content you easily update

Content dynamically adapts to the viewers, based on their

industry, job function, location, etc.

Convey corporate culture and values

8- LinkedIn’s Approach to API’s

Work collaboratively with your network

Share information and keep up to date

Present yourself and your work in new ways

Gain key insights that will make you more effective.

9- LinkedIn Events Application

Designed to help professionals discover and evaluate events

6,800 events and growing fast

10- Resources

Q&A

Thank You