linkedin - company pages, groups & advertising
TRANSCRIPT
• When a brand has created a company page, what is the next step that
you would take to create awareness. If your budget restricts
advertising, what would you recommend?
Questions!
Develop your Follower Community
• Encourage your workforce to create and complete LinkedIn profiles -once they include your company name, they automatically become followers of your Company Page
• Encourage them to spread the word to their networks, customers, and business partners
• Add a “Follow” button to your website
• Link to the Company Page in all of your marketing communications like your emails, newsletters and blogs
How to Create Awareness?
Build Valuable Relationships
• Share company news, industry articles, thought leadership pieces or
ask followers to weigh in on hot topics
• Share images, infographics, or any compelling content
• Target your update based on our unique criteria. It’s a powerful way to
deliver highly relevant content to the right audience
• Use follower analytics to gain a deeper understanding of your
follower base, community growth, and engagement levels
How to Create Awareness?
• LinkedIn Groups is a great way for organizations to keep in touch with their members about current events and to discuss issues of common interest
• Here are a few types of groups that are currently on LinkedIn:
Corporate
College alumni
Nonprofit
Trade organizations
Conferences
Industry-specific
LinkedIn Groups
Thank You Tell us what you learnt today: http://www.surveymonkey.com/s/K2R268G