linkedin essentials for lawyers
TRANSCRIPT
WHAT YOU’LL LEARN…
1. Linkedin – what is it?
2. Why use it?
3. Tips on building a great profile
4. Privacy and other essentials
Commonly used by professionals
The ‘relationship builder’
Helps you connect & communicate
Searchable
News feed – link to your blog
Online and social media technologies provide a dimension of fluidity and flexibility that is not otherwise possible.
In an agile market for services, it is important that women capitalise on as broad a range of marketing techniques as possible in creating an active personal brand, including the use of technology that optimises engagement with potential clients
Lee-May SawPresident
• Sending a message to anyone
• Sending more introductions
• Viewing more LinkedIn profile information through Advanced Search
• Seeing exactly who has viewed your profile
• Perform a reference check on someone
FREE VS PAID
AN ‘ALL STAR’ RATING
• your industry/sector and your business postal code
• a current position with a description
• two more positions (either current or previous)
• your education
• at least five skills
• a profile photo (a professional one)
• at least 50 connections
https://www.linkedin.com/in/antoinettebraks?authType=OPENLINK&authToken=0syF&locale=en_US&srchid=493057491456186260577&srchindex=1&srchtotal=27654399&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A493057491456186260577%2CVSRPtargetId%3A34124146%2CVSRPcmpt%3Aprimary%2CVSRPnm%3Atrue%2CauthType%3AOPENLINK
Use an inviting photo of yourself - & an interesting background
Profiles that include a photo 14x more likely to be viewed - Linkedin
https://au.linkedin.com/in/denisebeecroftatmarketingbuzz
• Successful• Driven• Leadership• Strategic• Extensive
experience
• Motivated• Creative• Enthusiastic• Track Record• Passionate
AVOID BUZZWORDS & CLICHES:10 MOST OVERUSED WORDS ON LINKEDIN
DOES YOUR COPY PASS THE…
“SO WHAT” TESTBecause I do [blank] you can do [blank]I do [blank] which means that you can [blank]I do [blank] so you can [blank]When you need [blank] I can help
20%of your social networking posts should be
about you
80%should focus on your audience, their interests and concerns, and what information would be
useful to them
BEST TYPE OF TITLES
• How to….• How to avoid costly litigation
• How find the best lawyer for your next case
• Listicles…• 5 ways competition law is changing business
• 7 ways to get the best result from your law firm
GENERAL GUIDELINES
• Meets professional & legal obligations
• Confidentiality
• Not ‘legal advice’
• Conflicts of interest
• Disclaimers
• Speak in ‘first person’
A PODCAST YOU MIGHT LIKE TO LISTEN TO:
Each week, Sean Jackson delivers the strategies that work on one of the most misunderstood and powerful social networks in the world: LinkedIn.
1. Tell a story – your summary is important
2. Focus on what your client is looking for
3. Use a professional photo4. Choose your words carefully
– keep it snappy!5. Tie words to results6. Use active language 7. Let others vouch for you8. Make it easy for people to
contact you
8 tips for creating
a great Linkedin
profile
WHAT NEXT?
If you’re don’t have a Linkedin account yet, set one up – they’re free
Think about what information you’ll include on your profile
Take some time to think about what is it about you that can help others and make sure your statements pass the “so what” test
Think about who you can ask for an endorsement. Send out the invitations
Join a few groups just to see what sort of information and exchanges go on there
Think about whether you’ve got something to say… and hit publish!