linkedin for thought leadership
Post on 21-Oct-2014
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LinkedInUsing Content Marketing for Connecting
CREATING THOUGHT LEADERSHIP WITH
Dr. Jim BarryDec. 2013
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WHAT WE CAN LEARN FROM COMMERCIALS
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From Connecting to Content Marketing• 238M LinkedIn Users – 1/3 of world professionals• LinkedIn acquired Slideshare• Slideshare is world’s largest social content platform
• LinkedIn Allows Problem Solving• From connecting with “elevator speech”• To solving problems in discussion groups
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Building Thought Leadership Among Influencers
• Identify and Connect with Key Influencers• Top influencers will help identify relevant discussion groups• Top influencers help build credentials for meaningful relationships • Top influencers will spread content across more followers (.e.g., Twitter)
• Tap into Relevant Groups• From connecting with “elevator speech”• To solving problems in discussion groups
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Selecting Groups from Influencers
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Selecting Groups from Influencers
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Selecting Groups from Influencers
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Find Groups from Channel Analysis (Landscapes to Go)
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Find Groups from Channel Analysis
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Develop Content to Engage Groups
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Develop Content to Engage Groups
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Dive Into Group Discussions
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Dive Into Group Discussions
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Dive Into Group Discussions
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Dive Into Group Discussions
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Dive Into Group Discussions
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Offer Bricks and Feathers
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Offer Bricks and Feathers
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Results
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Results
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Results
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Conclusion
Let Your Content Do Your Talking• Don’t claim to solve problems…SOLVE THEM!• Be patient in addressing your content
• Connect with Key Influences• Leaders help identify relevant groups and build endorsements• Colleagues appreciate relevant content and problem solving Hold!!