linkedin in 30 mins
TRANSCRIPT
Using For Lead Generation
of decision makers say they never respond to cold outreach90%
72% sales people using social media outperformed their peers 23% more often
Social Centred Selling & Sales Guy Consulting
LinkedIn sends nearly four times more people to your homepage than Twitter & Facebook
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• Visibility
• It’s an unrivalled “who’s who” of the business world - global reach
• Building your personal and company brands
• Accessibility
• Direct engagement with senior decision-makers
LinkedIn allows you to find and engage with decision-makers in a way no other platform can
…………………..but
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The Best B2B Networking Tool Available Today
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What are you going to STOP
doing?
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Success
You
People buy from
people
Your Business
People need to understand a
little
Inbound
Content –both yours and others
Outbound
Personalised, relevant
messages
Activity
You need to do it
daily
Housekeeping & getting the basics
right
Your LinkedIn Settings
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Your LinkedIn Admin
Your Personal Profile
Good, professional photograph
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Phone: +44 (0) 01633 279515@kilfrew
Make it easy for people to know you
Make it easy for prospects to contact you
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Personal Profile : Example
Brett Wallace -
Building great ships
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What people see when searching
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Building Your Reputation
Endorsements• Easy to give
• Recognised by SEO
Recommendations• More personal (credible) & have to be written by someone
Your Company Profile
Company Update Page
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Company Profile Analytics
GroupsThe most powerful sales tool you’re
probably not using
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People join LinkedIn groups for 4 reasons:
To learn from peers
To contribute & become recognised
To find prospects
To extend their LinkedIn Network
Posting in groups
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Are you ready?
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Top Tips when Messaging on LinkedIn
Make it personal
• Not just system generated
• Remember to start with networking
• Enquire - don’t sell
• Think – 1st Date
• Keep it short
Encourage them to want to know more
What NOT to do!
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Blackberry Rule
Are you campaign ready?
• Target List ?
• Proposition – Blackberry Rule
• Messaging
• Connections
• Groups
• InMails (if available)
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What’s your message?
Write your own LinkedIn message to someone who doesn’t know you or your company
Three things for you to start doing
Your personal & company
profile
InboundPosts Updates
Outbound
• Send personalised and relevant messages
• Keep them short and to the point
• Think 1st date
1. Your personal & company profile
2. Inbound
3. Outbound
I don’t have time for all this
Hootsuite
Tweetdeck
"It is not the strongest of the species that survives, nor the most intelligent that survives. It is the one that is the most adaptable to change."
Charles Darwin
https://uk.linkedin.com/pub/steve-jones/0/2b0/8b7
Phone: +44 (0) 01633 279515
@kilfrew
How to get in touch
www.branchingouteurope.com
Steve Jones on