Linkedin:  How  to  create  a  killer  B2B  social  media  strategy  

     You  know  how  things  are  easier  to  achieve  if  you  actually  know  exactly  what  it  is  you’re  trying  to  achieve  in  the  first  place?  

 3. If you can define the business objective that’s most important to you, it’s easy to translate it into a meaningful goal on Linkedin.

Spending even 60 seconds doing this will be more than most and give you a massive advantage!  5.  Ask  yourself  what  your  business  objective  is:  To  

increase  brand  advocacy;  reduce  customer  churn  or  shorten  the  length  of  the  sales  cycle,  for  example.  

 

6.  And  use  this  to  guide  where  you  focus  your  activity  on  Linkedin!    7.  If  you  want  to  reduce  customer  churn,  you  could  create  a  group  for  existing  customers  where  you  can  unveil  regular  special  offers!  

   If  you  want  to  build  your  brand,  you  might  focus  purely  on  increasing  the  size  of  your  network.  If  you  want  to  improve  sales  calls,  you  might  use  it  purely  as  a  pre-­‐call  information  resource  to  warm  the  calls  up.  

 9.  If  you  quickly  translate  your  main  business  objective  into  a  B2B  social  media  specific  action,  you’ll  be  streets  ahead!  

1.  2.

4. 8.  

Helping  you  get  more  leads  from  Linkedin  in  3  easy  steps  W:  tommallens.com   E:  tom@tommallens.com  

T:  01926  678  920                      M:  07917  005  938                      @TomMallens  

The  same  is  true  for  your  B2B    sales  &  marketing  efforts  on  Linkedin  (&  other  platforms).