linkedin - online networking to professionals
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A 1/2 day workshTRANSCRIPT
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Linkedin – Networking for Professionals
Linkedin – Networking for Professionals
Over 100 million
registered professional
users in more than
200 countries
More than 50%
located outside
of the USA
Linkedin – Networking for Professionals
More than 1.3m
companies have
a Linkedin
Company Page
Linkedin – Networking for Professionals
More than 2bn
people searches
in 2010
Linkedin – Networking for Professionals
Adds
1m
new members
every 12 days
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Linkedin is a great way to –
• build a professional network
• stay in touch with that network,
• build your profile,
• find opportunities
• Place to market your business
What is Linkedin?
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
What would you like to achieve
with Linkedin?
3-5 minutes
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Brand Awareness
To be seen as the expert
To drive traffic to my business
To find new readers for my blog
To share my knowledge
To share what I’m working on with others
To find professionals with similar interests
What others wanted
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Name - James Poulton
Business - Poulton’s Portraits
Great Western Business Centre
Emlyn Sq
Swindon
SN1 5BP
01793 208099
Photographer
Portrait
Wedding
PR
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
www.linkedin.com
Setting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Must have a domain based email address registered with your
personal account!
Setting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsSetting up your account
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Anatomy
of your
page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Yo
ur
Lin
ke
din
Pa
ge
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved
Find Groups
Join Groups
Join the conversation
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved - Groups
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved - Groups
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved - Groups
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved - Groups
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved - Answers
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved – Answers - Ask
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved – Answers - Answer
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGet Involved – Answers - Answer
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsMake Recommendations
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsMake Recommendations
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsMake Recommendations
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Inbox
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsYour Linkedin Page
Ad
ve
rtis
e o
n L
inke
din
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsAdvertise on Linkedin
• Cost – From $2 per click / $10 / day
• or Pay per 1,000 impressions
• no minimum Spend
• no minimum campaign length
• You choose how long to run for
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsAdvertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsAdvertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsAdvertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsAdvertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsAdvertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsAdvertise on Linkedin
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsGoing Mobile
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for ProfessionalsManaging your Social
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
www.ping.fm
Linkedin for Business – Andy Poulton. www.159.be
Linkedin – Networking for Professionals
1. What is Linkedin
2. Signing Up
3. Building your Profile
4. Your Linkedin Page
5. Getting Involved
6. Recommendations
7. Inbox
8. Advertising
9. Going Mobile
10.Managing your Social
Linkedin – Networking for Professionals
Andy Poulton
Business Link
M: 07966 547146
L: andypoulton
T: @andypoulton
F: andy.poulton1960
Slides – www.159.be
Contact