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LinkedIn: PART 2 HAVE THE PROFILE, NOW WHAT?Ken WatsonPresident of Watson Knowledge Services, LLCken@watsonknowledgeservices.com Website: www.watsonknowledgeservices.comLinkedIn: http://www.linkedin.com/in/kenawatson

@WatsonKS 2012

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Agenda• Diving Into LinkedIn• Searching• People• Jobs• Groups

• News• Control Your LinkedIn Today Feed

• Answers• Find Questions and giving Answers

• Apps• Which Apps is right for you?

• Settings

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Searching For People

• Advance Search• Narrows down you results

faster• Extra search options with

paid accounts

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Making Connections

• Be sure to indicate how you know this person.• Always include a

personal note.• Never just send the default

message, expand and make it personal.

• Use a shared connection to get an introduction.

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Searching For Jobs• Advance Search is Your Friend.• Keyword• Job title• Company• Location

• Filters• Functions• Experience• Industry • Posted• Salary (Paid Account)

• Save Your Search• Get email updates

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Searching For Groups

• For best results use similar groups.• Mine your connections

for groups to join.

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LinkedIn Group Tips & Suggestions• Organizations/Associations • Join groups of organizations/associations you belong too

• When using them for research:• Lurk, start discussions by ask questions, look for connections to experts.

• Networking• Join similar interest groups.• Find its best to join groups with lots of members.• Usually an indicator in group activity level

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Searching For Companies

• Can do a quick plug in name search or advance search.• Filter by:• Location• Posted jobs on LinkedIn• Industry• Relationships• Only see companies that you

connection belong to • Company Size• Number of followers• Forturne

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News

• LinkedIn Today• Individual News Sources

or Industry News.

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Answers, Becoming a Mr. Know It All

• Easiest way to be seen as an expert.• General or advance

search.• Use this to find experts

within an industry.

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Apps, The Extra Features You Want/Need

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Account Settings

• Profile• Email Preferences• Groups, Companies &

Applications• Account

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Thank You

• Ken Watson• President of Watson Knowledge

Services, LLC• 281-815-5800• ken@watsonknowledgeservices.com • http://www.watsonknowledgeservices.com/ • http://www.linkedin.com/in/kenawatson • @WatsonKS