linkedin vs facebook advertising: which should you choose?
TRANSCRIPT
LinkedIn Facebook
vs.Which Should You Choose?
ADVERTISING
Social media advertising allows you to laser-target ads to very specific audiences. However, deciding which social media advertising platform is best for your audience and goals can be challenging. This presentation will provide the most important things you should consider when choosing between LinkedIn Ads and Facebook Advertising.
Which Should You Choose?
vs.
Direct Sales
Because buying cycles are typically longer for B2B sales, social media advertising should be used for lead generation rather than direct sales.
TARGET AUDIENCE
MARKETINGGOALS
KNOWN AUDIENCEDEMOGRAPHICS
Industries
Companies/Organizations
Lead Generation
Awareness
Geographic Location
Interests
Job Titles
LinkedIn Ads are recommended for reaching a B2B audience of professionals, offering a variety of ways to target based on job function, seniority, industry and more. LinkedIn Ads are best used for creating awareness of your company and services, as well as generating leads.
Direct Sales
If you don’t have enough information about your buyers, consider developing your buyer personas to get a better idea of what motivates their decisions to buy and how you can best target them.
FacebookTARGET AUDIENCE
MARKETINGGOALS
KNOWN AUDIENCEDEMOGRAPHICS
Consumers Lead Generation
Awareness
Geographic Location
Interests
Companies/Organizations
Lead Generation
Awareness
Just like with LinkedIn Ads, B2B brands should also focus on lead generation and awareness, rather than direct sales, for Facebook ad campaigns.
Geographic Location
Interests
Job Titles
FacebookTARGET AUDIENCE
MARKETINGGOALS
KNOWN AUDIENCEDEMOGRAPHICS
Facebook Advertising can be used for reaching both a business and consumer audience and offers several ways to target, such as Likes and interests, which may include their business interests and job titles. Facebook is mostly recommended for engaging consumers and is a great way to increase direct sales (or, if you’re a nonprofit, increase donations).
Have you considered display ads as an option for your
social media advertising campaigns? This medium utilizes
increasingly sophisticated audience targeting, resulting in
better quality leads at a lower cost.
Get an in-depth look at the display
opportunities available on LinkedIn and
Facebook, as well as Google with The Marketer’s Guide to Display Advertising.
FURTHER READING:
THE MARKETER’S GUIDE TO DISPLAY ADVERTISING
GET THE GUIDE
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