linking media to outcomes
DESCRIPTION
A few slides on how we link media performance data to tangible biz outcomes.TRANSCRIPT
LINKING MEDIA DATA TO OUTCOMES
From the global media analyst team at
1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818carma.com
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1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818carma.com
MAKING THE CONNECTIONTHE SCORECARD
CARMA provides deep media data and several metrics that lend well to connecting outputs with outcomes.
CARMA will support its clients in making the connection to other data points and gauging those against pre-set, measurable objectives
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1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818carma.com
MEASURING AT ALL STAGES OF INFLUENCE LINKING MEDIA DATA TO OUTCOME DATA
CARMA data
Client data
Client data
Client data
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1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818carma.com
CARMA Exports select data points to be aligned with clients’ web analytics and/or other outcome data:
•#of articles by date•# articles X average favorability by date•# articles X average favorability X reach by date
•Media performance data can be:1. simply graphed alongside call centre and
web data, or (more elaborately)…2. …Correlated statistically to demonstrate a
relationship (CARMA Connect)
MEDIA PERFORMANCE DATA + CALL CENTER DATA + WEB ANALYTICS
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1615 M Street, NW; Suite 750 Washington, DC 20036 USA Tel 1.202.842.1818carma.com
CARMA Connect is a statistically sound method that provides you with hard data:
•Demonstrating tangible ROI
•Illustrating the real value of your media coverage
•Helping you move beyond the anecdotal and intuition toward data-driven decision-making
•Helping you maintain or grow your budgets and staffing levels
CARMA CONNECT: LINKING MEDIA PERFORMANCE TO TANGIBLE OUTCOMES