linking together the first-last mile for seamless ... thomas.pdf · first mile / last mile handoff...
TRANSCRIPT
Doug Thomas, Vice President North America
Linking together the first-last mile for seamless passenger journeys
Ticketing for Smarter Cities
Launched Justride in
Boston
Set UK Rail mTicket
standard
First ticketing
applicationMobile
micropayments
MaaS with Uber and
Transit
Who is Masabi?
50%+ 29%+46%+
No longer just ‘a nice to have’
Some things are better together
The evolving mobility journey
a
a
b
b
Private
Mass Transit
vs
First Mile Last Mile
The First/Last mile problem
a bMass Transit
a bMass Transit
a bMass Transit
The Mass Transit Future
a bMass Transit
a bMass Transit
a bMass Transit
Practical MaaS: Justride SDK
• Joined up journey planning• Sell public transit tickets through
popular 3rd party apps
• Fast and easy route to MaaS• Link modes and other agency
services seamlessly
Seamless integration
Global partnerships
So, what is a SDK…?
Building blocks for fare collection
TICKETS
Your agency
Reach and control
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``
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integrationJourney
Cards Mobile EMV cards
The future is not one thing
???
Ride ShareFirst Mile / Last Mile handoff to ride share services, charged to
same account, capping
Bike ShareCharged to same account, shared
and specific capping
ParkingPark & Ride tickets,
shared and specific capping
But it can be integrated
City
How we see MaaS & Mobilty
• A city at the centre of MaaS gives it the control needed to meet all players’ objective
• Congestion likely best solved through service provision and policy
• By putting the city at the centre, MaaS becomes a tool for enacting decisions that keep a city moving in a way that benefits all
Ticketing for Smarter Cities
New York
OfficeBoston OfficeLondon Office
1330 Avenue of the Americas,
Suite 23A, New York,
NY 10019, USA
1320 Centre Street,
Suite 101-B, Newton,
MA 02459, USA
37 Bevenden St,
London, N1 6BH
UK
Any Questions?
E-mail: [email protected]