#ICSF @lionandorb�

TODAY, I’M GOING TO BE TALKING ABOUT 3 THINGS:  �1.  PARTNERS TRUST CASE STUDY �2.  PRINT & PRESS RELEASE ARE NOT DEAD �3.  DON’T BE THAT GUY �

#ICSF @lionandorb�

#ICSF @lionandorb�

PARTNERS TRUST CASE STUDY:  

TAKEAWAYS:      1. FIND  THE  THING  THAT  CONNECTS  WITH  PEOPLE  2. TELL  YOUR  STORY  SUPPORTED  BY  AGGRESSIVE  PR  3. GROW  YOUR  BUSINESS  

#ICSF @lionandorb�

MEDI

A  #ICSF @lionandorb�

#ICSF @lionandorb�

PRINT & PRESS RELEASE ARE NOT DEAD �

TAKEAWAYS:      1. PRINT  GENERATES  BUSINESS,  TARGETS  AFFLUENT  

CONSUMERS  2. PRESS  RELEASES  ARE  PUBLIC  RECORDS  OF  MILESTONES  3. BOTH  HELP  YOU  GROW  YOUR  BUSINESS  

#ICSF @lionandorb�

#ICSF @lionandorb�

DON’T BE THAT GUY �

TAKEAWAYS:      1.  BETTER  TO  NOT  SAY  ANYTHING  THAN  BE  A  BROKEN  RECORD  2.  HELP  OTHERS  AND  WHEN  THE  TIME  COMES  FOR  A  FAVOR…  3.  RELATIONSHIPS  HELP  GROW  YOUR  BUSINESS  –  RESPECT  THEM  

#ICSF @lionandorb�

#ICSF @lionandorb�

BE THAT GUY!�

#ICSF @lionandorb�