outside.in - inman connect presentation
DESCRIPTION
Presentation I gave at Inman Connect conference (#icny) today on new local media landscape.TRANSCRIPT
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The New Local
December 14th, 2009
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Local media is changing.
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Today, everyone is a publisher.
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•Personal•Local
It’s all about me.
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It’s Mobile & Social
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The old guard is changing
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Getting easier to buy local ads online.
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New models are emerging.
Photograph by rmaspero
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Now is the time.
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Hyperlocal
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Ecosystem
Photograph by Ecstaticist
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Publishers
Photograph by Max Klingensmith
Advertisers
Consumers
Bloggers
You?
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What Can You Contribute?
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Be the expert.
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Get busy.
Photograph by much ado about nothing
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It always comes back to you.
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Who is Outside.in?
• Aggregate, organize, distribute and monetize all local media
• Reach millions of users in partnership with thousands of sites
• Partners include CNN, NYPost, NBC, Tribune, McClatchy, MediaGeneral, Dow Jones, Lee Enterprises, Gannett