By

Alia

Raf

iq

Lipstick Revolver

{Lingerie Boutique}

7419 Valencia St. Lipstickrevolver.com

415.240.2424

Evolve in to a woman of the Lipstick Revolution

withlingerie that makes a mark

on your life.LIPSTICK REVOLVER

Stationary Stationary & &

Business CardBusiness Card

Lipstick Revolver will collaborate with local San Francisco designers to provide

merchandise that is not outlandishly unaffordable, yet makes a unique

statement and can be found exclusively at this location. Manufacturing will be done in

USA so that production can be managed smoothly and orders can be processed

more efficiently, and more cost efficient.

Core Concept Core Concept ofof Lipstick RevolverLipstick Revolver

CustomerCustomer•Age 20-45

•Interested in Music, Art, & Fashion

•Unique individuals

•Interested in purchasing non-generic items •Upper price range

•Student or working individual •Frequents Valencia/Mission district for shopping

Store SpecialtiesStore Specialties

• Lipstick Revolver’s location provides an ideal location to feature local artists work within the store. Every month would feature a new artist.

• Lolita inspired heart shaped lollipops would be offered to shoppers.

• Store would feature up and coming designers work.

InspirationInspiration

Color StoryStory

Merchandise:

• Underwear  •Bras  •Corsets •Slips •Teddies•Onesie’s

•Cami Sets •Babydolls•Stockings •Garters• Lipstick •Candles

Merchandise

Merchandise

Merchandise Tags

Store LayoutStore LayoutInviting yet pushing the

envelope, Lipstick Revolver is the perfect

balance between naughty & nice

Lipstick

Revolver

1. Agent Provocateur

2. Belle Cose

3. Candy Kitchen

•Very trendy boutique

•Worldwide locations

•Features perfume, candles

•Broad appeal with high price

•Unique merchandise

•Boutique atmosphere

•Both unrecognizable and brand name merchandise

•Mid price point

•Also featured jewelry, and clothing

•Older clientele

•Attached to men’s boutique, Molte Cose

“Treat yourself to lingerie that is sweeter than cotton candy and worth every bite”

• Brand recognition• Nearby location-Mission District• Often features coupon discounts via site• Mid price point• Charming concept

Vendors

Vendors

• Mary Green Mary Green Lingerie– http://www.marygreen.com

• Urban Fox Urban Fox Lingerie– http://urbanfoxeco.com

• PorcelynnePorcelynne Lingerie by independent designer Jennifer Lynne– http://www.porcelynne.com

“[Jennifer creates] hand-made, one-of-a-kind pieces and art articulated into clothing” SF Station

• Corsetry provided by Dark GardenDark Garden– http://www.darkgarden.com

“All work on corsets and couture garments---from design concept through to garment completion---is done at the San Francisco Hayes Valley shop”

• Vintage selection provided by Dollhouse BettieDollhouse Bettie– http://www.dollhousebettie.com

“Located in San Francisco is the perfect gift for any burlesque fan” –The Examiner

• TusheTushe by Simeon Dacumos– http://simeondacumos.com

“It takes only one glimpse of Simeon Dacumos Lingerie to know that out there is a man that knows how a woman should look in her undies”-thequestforit.com

• DolfleshDolflesh clothing by Louise Black– http://www.dollflesh.com

Market Segmentation Market Segmentation for Consumer

• GeographicGeographic– San Francisco, CA Valencia St. 94110, urban

• DemographicDemographic– Female, age 20-45, income $15,000-30,000, full time

student or employment, college educated, broad range of race, religion, and nationality

• PsychographicPsychographic– Middle class, compulsive buyer, strong passion in art

• BehavioralBehavioral– Loyal, enthusiastic customer, appreciates quality and design

San Francisco Mission DistrictSan Francisco Mission District 9411094110

*Keep in mind, the mission district is becoming an extremely popular destination. Profitability would increase with the widespread range of customers that are attracted to the hustle and bustle of this particular district, especially Valencia St.

Lingerie Lingerie Business Business

FactsFacts

SWOTSWOT• Strength

– Unique concept and store atmosphere, ideal location for target customer and conceptual structure, broad range of merchandise that is not limited to underwear, customer satisfaction guarantee

• Weakness– Since Lipstick Revolver features less well-known labels and focuses on unique

garments, turnover rate may not be as fast and promotion will have be that much stronger, price point will have to work with the area and be manageable yet not too low

• Opportunities– Lack of similar store, strong busy location that is the ideal district for word of mouth

advertisement

• Threats– The strongest threats in San Francisco would be other boutique style lingerie stores

(such as on Fillmore & Polk st.) that would offer a similar ambiance and quality that Lipstick Revolver exudes

PricePrice

Lipstick Revolver wants to cater to the customer’s needs. Not only do we want to provide unique and quality merchandise, but at a price the is affordable for the average consumer. Not

only is it important that we consider the most cost efficient ways of manufacturing and sourcing our

merchandise, but our prices and location work to our benefit, considering the heavy traffic of daily shoppers.

Lipstick Revolver wants to cater to the customer’s needs. Not only do we want to provide unique and quality merchandise, but at a price the is affordable for the average consumer. Not

only is it important that we consider the most cost efficient ways of manufacturing and sourcing our

merchandise, but our prices and location work to our benefit, considering the heavy traffic of daily shoppers.

ProductProduct

PlacementPlacement

Sourcing for Lipstick Revolver would be done locally. All garments would be made in the United States. San Francisco designers would be featured as well, making it easier to connect directly to both design and development sources. We want to focus on efficiency and the most practical sourcing.

PromotionPromotion

From e-commerce to promotions via Facebook and Twitter as well as in store events, Lipstick Revolver creates an entire experience for the

customer. Meet and greets with the up and coming designers and opportunities to create your own customized lingerie help to create a

bonding experience between shoppers and help develop strong customer service. Editorial

credits also would be provided in magazine spreads helping to spread the buzz.

Executive Executive SummarySummary“Lipstick Revolver is a Lingerie

Boutique. We welcome our customer’s to join a revolutionary movement the design of lingerie and offer a unique

product and overall image. Located in the every trendy San Francisco Mission district, we are able to attract the right clientele and coincide our edgy image

with the appropriate environment. From shopping experience to design we want to offer nothing but the best. Not only is Lipstick Revolver designed to feature up and coming local designers but you will

leave the store feeling like you have something that has been created

especially for you as a customer. Not only are we focused on creating on

capturing the naughty and nice aesthetic in both an ambiance and design concept,

but we have created something exclusive. By delving in to the right

target market, we were able to create something that catered directly the both

the marketplace as well as the target customer.”