list of linked resources for iowa's creative corridor

8/3/2019 List of Linked Resources for Iowa's Creative Corridor

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List of Linked Resources:

Iowas Creative Corridor boasts a great farming heritage, yet features no appreciableagritourism opportunities. Host a conference/workshop to explore the opportunitieswithin agritourism. Read below about the Nespresso AAA Summer Campus where touristsAPPLY to attend a two-week course offering an opportunity to experience firsthand theworld of highest quality sustainable coffee agriculture.

o http://www.nespresso.com/aaa-program/en/campus/ Pop-up retail is another form of brand interaction.It is all about the surprise, the

spontaneity and the temporary availability of a brand experience. Retailers use it to createa buzz and provide a unique, one-time experience for their consumers. For instance, J.Crew (following) has a pop-up Holiday Haberdasher that patrols the streets of major citiesduring the Christmas season, selling directly out of a converted Jeep. In London, theLondon Fashion Bus, a converted double-decker, stocks the wares of 40 young designersand travels the countryside to sell trendy clothing to customers who dont have access tothe hip shops of the City. Pop-up extends to dining and entertainment, as well. In severalmajor cities, restaurants and night clubs have created great buzz with temporaryinstallations in shipping containers outfitted for temporary duty. One enterprisingdeveloper has outfitted restaurant space in NYC, but allows only a temporary three-monthlease. Every three months, he turns over the operator and brings in a new concept. Thecrowds keep flocking back to see the latest incarnation. Another New York restaurantchanges its dcor and menu every season, thus creating a fresh dining experience for theircustomers. The name of the restaurant changes as well: Park Avenue Autumn has recentlytransitioned (in 48 hours) to Park Avenue Winter.

o http://www.parkavenyc.com/

Community building/resident involvement via the webMore and more, commercial and community brands are turning to the web to involve their

citizens in local government via feedback, discussion, fresh ideas and viewpoints, suggestions

and connections among neighbors and interest groups and yes, even disappointments and

criticism. Those communities who continue to ignore the potential of electronic

interaction with their residents miss out on a vital connection. Consider the following

statistics from Trend Watch:

o Facebooknow has more than 500 million active users; 50% of those log on in anygiven day. Each of those users has an average of 130 Facebook friends and isconnected to 80 community pages, groups and events.

oTwitter now boasts 105 million users and adds 300,000 every day

o LinkedIncounts over 75 million members.o Overall, the share of adult US internet users who have a profile on a social

networking site has more than quadrupled in the past four yearsfrom 8% in 2005to 35% now. For adults aged 18-24, its 75%, and for tweens, its close to 100%.(Source: Pew Internet, January 2009.)
http://www.nespresso.com/aaa-program/en/campus/http://www.nespresso.com/aaa-program/en/campus/http://www.parkavenyc.com/http://www.parkavenyc.com/http://www.facebook.com/http://www.facebook.com/http://www.linkedin.com/http://www.linkedin.com/http://www.linkedin.com/http://www.facebook.com/http://www.parkavenyc.com/http://www.nespresso.com/aaa-program/en/campus/


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North Star client, Lima-Allen County, Ohio, chose to implement their new regional brandthrough economic development channels first. They produced a compelling DVD targetingCEOs and other economic development leaders. This presentation explained the brandingprocess, goals, and suggested how business leaders could participate and benefit. Aprofessionally scripted and filmed video, using local stakeholders or industry leaders, may be

more compelling for more sophisticated viewers or for large audience presentations. Thedownside to videos is that they are not easily customizable for different audiences and aremore expensive to produce. Please follow the link below to the Lima-Allen County DVDpresentation.

o http://northstarideas.blogspot.com/2010/03/lima-allen-county-branding-video.html In addition to the thumb drives, you may choose to make your toolkit available on-line. (In

fact, if money is tight, you may choose to offer the toolkit ONLY on-line) A good exampleof an online brand toolkit can be found at the brand website of North Star client Dayton,Ohio. Check it out at:

o http://www.daytonoriginals.org/on_the_mark.asp An excellent national brand toolkit is the Big Brand Book, an online resource for the

partners of the Nova Scotia brand. The book, which contains guidelines, suggestions andexamples, is available to brand partners in a password protected portion of the brandwebsite:

o http://www.novascotialife.com/. The regions various custom DNA strands can be inter-changed on the brand portal , with

stories about the organization, the development of the strand and the information thatcreates the organizations helix. This is similar to the approach taken by North Star clientProvidence, RI, which uses many versions of the letter P in their marketing materials. Last

year, the Providence brand was recognized with an award from Rebrand. Click the linkbelow to see the case study from Rebrand, the brand portal site (creative capital) and theProvidence government and tourism websites.

o http://www.rebrand.com/2010-merit-providence-the-creative-capitalo http://www.goprovidence.com/o http://www.providenceri.com/o http://www.providencethecreativecapital.com/

Become known as a center of thought, leadership and education regarding the impact of thearts on science and innovation by becoming involved with the National Science Foundationsefforts to introduce art into science education. The Art of Science Learning: Shaping the

21st Century Workforce responds to the increasing number of business leaders that haveidentified a significant innovation gap around workforce preparedness in the areas ofcreativity, collaboration and communication; areas considered critical to their owncompanies competitiveness. Conferences have been held across the country and initiativesare underway. Kirkwood Community College should take the lead with local corporationsand businesses to explore and expand the idea of art affecting science learning, as well ascreativity, collaboration and communication in the workforce. Some ideas to consider:
http://northstarideas.blogspot.com/2010/03/lima-allen-county-branding-video.htmlhttp://northstarideas.blogspot.com/2010/03/lima-allen-county-branding-video.htmlhttp://www.daytonoriginals.org/on_the_mark.asphttp://www.daytonoriginals.org/on_the_mark.asphttp://www.novascotialife.com/http://www.novascotialife.com/http://www.rebrand.com/2010-merit-providence-the-creative-capitalhttp://www.rebrand.com/2010-merit-providence-the-creative-capitalhttp://www.goprovidence.com/http://www.goprovidence.com/http://www.providenceri.com/http://www.providenceri.com/http://www.providencethecreativecapital.com/http://www.providencethecreativecapital.com/http://www.providencethecreativecapital.com/http://www.providenceri.com/http://www.goprovidence.com/http://www.rebrand.com/2010-merit-providence-the-creative-capitalhttp://www.novascotialife.com/http://www.daytonoriginals.org/on_the_mark.asphttp://northstarideas.blogspot.com/2010/03/lima-allen-county-branding-video.html


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o Conferences and workshops that bring artists and scientists face-to-face fordiscussion and collaborative activities

o Art camp for science professors or scientists/science camp for artistso Requiring an art portfolio of some sort for college applicationsnot just

standardized test scoreso

Team teaching with an artist and a business persono Coalition of artists and scientists working together on increasing innovation.

The following links will tell you more about the national initiative:

o http://artofsciencelearning.org/o http://scienceblogs.com/art_of_science_learning/o http://artofsciencelearning.org/the-arts-can-help-bridge-the-innovation-gap.htmlo http://www.artstem.org/

Consider hosting a region-wide science and art fair that serves as a platform for creativityand innovation. Too Cool for School in Toronto, Canada is an example of an art and

science fair. The event, which features 40 exhibitors, is just like a regular science fairexcept that each project must contain an artistic component. Entries are judged and thetop eight are allowed to pursue a bigger art/science project to appear in an exhibition.Toronto also hosts an adult science fair. If there is an existing science fair within the region,add an interesting award category for artistic expression or communication.

o http://artandsciencefair.ca/about/ The Innovation Index (presented via the Economic Development Administration

http://www.eda.gov/andhttp://www.statsamerica.org/innovation/) provides leaders andpractitioners with the first tool for comparing a region's innovation performance with thatof the United States, another state, or other regions. Innovation is a multifaceted concept,so this tool allows the exploration of the different dimensions of innovation.

The Innovation Index comprises two broad categories: inputs to innovation, whichmeasure innovation capacity, and outputs of innovation, which measure the results.Variables in the Innovation Index are derived from both official government statisticalagencies and several private, proprietary sources, includingMoodys economy.com,Innovation Economy 360, andEconomic Modeling Specialists, Inc. The Innovation Indexcompares regional performance to the United States and is calculated from 4 componentindexes. The weight for each variable is listed below.This index can be recalculated annually using the following website:

o http://www.statsamerica.org/innovation/data.html Travelling is a transformative experienceask regional artists to interpret the power of

travel through their art. Establish a permanent collection at the Eastern Iowa Airport.Follow the link on the following page to learn more about the art at IndianapolisInternational Airport. Note that the permanent collection features the words of six poetsimposed over semi-transparent free-form stained glass designs that are installed in the large
http://artofsciencelearning.org/http://artofsciencelearning.org/http://scienceblogs.com/art_of_science_learning/http://scienceblogs.com/art_of_science_learning/http://artofsciencelearning.org/the-arts-can-help-bridge-the-innovation-gap.htmlhttp://artofsciencelearning.org/the-arts-can-help-bridge-the-innovation-gap.htmlhttp://www.artstem.org/http://www.artstem.org/http://artandsciencefair.ca/about/http://artandsciencefair.ca/about/http://www.eda.gov/http://www.eda.gov/http://www.statsamerica.org/innovation/http://www.statsamerica.org/innovation/http://www.statsamerica.org/innovation/http://www.economy.com/http://www.economy.com/http://www.economy.com/http://www.ie360.net/http://www.ie360.net/http://www.economicmodeling.com/http://www.economicmodeling.com/http://www.economicmodeling.com/http://www.statsamerica.org/innovation/data.htmlhttp://www.statsamerica.org/innovation/data.htmlhttp://www.statsamerica.org/innovation/data.htmlhttp://www.economicmodeling.com/http://www.ie360.net/http://www.economy.com/http://www.statsamerica.org/innovation/http://www.eda.gov/http://artandsciencefair.ca/about/http://www.artstem.org/http://artofsciencelearning.org/the-arts-can-help-bridge-the-innovation-gap.htmlhttp://scienceblogs.com/art_of_science_learning/http://artofsciencelearning.org/


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windows of the airport. This would work well at the Eastern Iowa Airport in the Corridorwhere international flags now hang. If you prefer, use passages from some of the PulitzerPrize winning IWW books, particularly if they interpret or reference creativity, innovationor transformation. In Indiana, the Airpoets (as they were called) travelled together givingreadings of their work and a book was produced highlighting the work of the poets and that

of the visual artist.o http://www.indianapolisairport.com/files/contribute/05.07.09GuideToAirportArt_00

1.pdfo http://www.bannergraphic.com/story/1481863.html

Partner together to hold a regional conference on Innovation in Government. For ideasand excellent reading on local government innovation, subscribe to Innovators Insights, apublication of the Ash Center for Democratic Governance and Innovation at the HarvardKennedy School. See APPENDIX I for some sample newsletters and visit their website:

o http://www.ash.harvard.edu/Home/Programs/Innovations-in-Government Look for new and innovative ways to engage your residents on a regional basis and to

involve them in region-wide conversations on how to improve their home. One of thenewest methods of engagement and crowdsourcing is gathering ideas via the internet.Change By Us, an initiative in Philadelphia, asks residents how to make their neighborhoodssmarter, safer and greener. Residents provide input and stay informed via the website andTwitter. The effort is supported by the Mayor and funded in part by grants from theRockefeller Foundation and the Knight Foundation. Residents may propose a project andstart a discussion group around that topic, or join groups for projects they are interested in.The website also displays the photos and titles of Philadelphia politicians and staff membersin charge of collecting information from Change By Us and considering implementation ofprojects.

o http://philly.changeby.us/#start The West Michigan Strategic Alliance (www.wm-alliance.org) is a region that has

experienced success with this approach. Formed in 2000 as a catalyst for collaboration andcooperation, the group started with a 40-person Leadership forum that included public,private, education and non-profit leaders.

For more on the WMSA and other regional case studies, consult the following links (a copyof the following PDFs are included on the Final BrandAMP CD):

ohttp://www.wm-alliance.org/documents/publications/The_Common_Framework.pdf

o http://www.wm-alliance.org/documents/publications/2010_Vital_Signs_V12_FINAL.pdf

o http://www.compete.org/images/uploads/File/PDF%20Files/Final_Collaborate.pdf Check how your venue is performing over time using Foursquare analytics.

o www.foursquare.com
http://www.indianapolisairport.com/files/contribute/05.07.09GuideToAirportArt_001.pdfhttp://www.indianapolisairport.com/files/contribute/05.07.09GuideToAirportArt_001.pdfhttp://www.indianapolisairport.com/files/contribute/05.07.09GuideToAirportArt_001.pdfhttp://www.bannergraphic.com/story/1481863.htmlhttp://www.bannergraphic.com/story/1481863.htmlhttp://www.ash.harvard.edu/Home/Programs/Innovations-in-Governmenthttp://www.ash.harvard.edu/Home/Programs/Innovations-in-Governmenthttp://philly.changeby.us/#starthttp://philly.changeby.us/#starthttp://www.wm-alliance.org/documents/publications/The_Common_Framework.pdfhttp://www.wm-alliance.org/documents/publications/The_Common_Framework.pdfhttp://www.wm-alliance.org/documents/publications/2010_Vital_Signs_V12_FINAL.pdfhttp://www.wm-alliance.org/documents/publications/2010_Vital_Signs_V12_FINAL.pdfhttp://www.wm-alliance.org/documents/publications/2010_Vital_Signs_V12_FINAL.pdfhttp://www.compete.org/images/uploads/File/PDF%20Files/Final_Collaborate.pdfhttp://www.compete.org/images/uploads/File/PDF%20Files/Final_Collaborate.pdfhttp://www.foursquare.com/http://www.foursquare.com/http://www.foursquare.com/http://www.compete.org/images/uploads/File/PDF%20Files/Final_Collaborate.pdfhttp://www.wm-alliance.org/documents/publications/2010_Vital_Signs_V12_FINAL.pdfhttp://www.wm-alliance.org/documents/publications/2010_Vital_Signs_V12_FINAL.pdfhttp://www.wm-alliance.org/documents/publications/The_Common_Framework.pdfhttp://philly.changeby.us/#starthttp://www.ash.harvard.edu/Home/Programs/Innovations-in-Governmenthttp://www.bannergraphic.com/story/1481863.htmlhttp://www.indianapolisairport.com/files/contribute/05.07.09GuideToAirportArt_001.pdfhttp://www.indianapolisairport.com/files/contribute/05.07.09GuideToAirportArt_001.pdf


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For an example of a regional blog based in the Research Triangle Park of North Carolina,click the following link: http://thertpblog.org/about/. Note the variety of viewpoints,occupations and hometowns represented in the blog. Also of note is the age of thecontributors.

With the many awards, recognition and rankings achieved by various communities withinthe Creative Corridor, you may also find it helpful to create a brag mag that highlightsthese areas of recognition. In addition to rankings, be sure to include various InnovationInventories developed during the DNA Project. For instance, you might include films andtelevision shows based on IWW pieces; medical innovations developed at UI (and estimatednumber of patients who have benefited), US Presidents and vice-presidents who havespoken or appeared in the Creative Corridor, famous alumni of local colleges anduniversities, patents held by Rockwell Collins (or other major manufacturers) and so on.Title the publication: Innovation Impact. Produce hard copies for inclusion in prospect andrecruitment folders, as well as distribution as a newspaper insert. Link the publication tothe regional web portal for long-term on-line reference. See the link below to a Des

Moines publication for one version of a regional brag mag:o http://www.businessrecord.com/main.asp?SectionID=41&SubSectionID=121&ArticleI

D=15236

The infographs above offer a powerful way to look at the impact and popularity of aneveryday productthe internet. This approach would be an excellent way to visuallydemonstrate the impact of the Creative Corridor region on everyday life for people aroundthe world. Choose a time span (50 years, 25 years, 10 years, 1 year?) and considerinformation like the following:

o Number of people who have read an IWW novel, poem or seen a movie or showproduced from an IWW winner

oNumber of bowls of cereal consumed around the world that were manufactured inthe Corridor

o and so ono http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0

MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501

Note the difference in look and feel of the three sites below as compared to those above.While the website of the JPEC may be largely dictated by UI, the new regional brand,development of a regional economic development focused website and the rebranding at UIall present an opportunity for change. ICC should also meet with the EDC to discuss a

potential freshening up of their website. These sites are the most important link betweenICC and current/potential investors and entrepreneurs. Make sure they are interactive,energetic, and innovative. ICC may need to offer some grant funding in order to facilitatethese positive changes.

o For a live look at the New Orleans site, click on:http://ideavillage.org/

o JUMPSTART websitenon-profit in Cleveland, OHhttp://www.jumpstartinc.org/
http://thertpblog.org/about/http://thertpblog.org/about/http://www.businessrecord.com/main.asp?SectionID=41&SubSectionID=121&ArticleID=15236http://www.businessrecord.com/main.asp?SectionID=41&SubSectionID=121&ArticleID=15236http://www.businessrecord.com/main.asp?SectionID=41&SubSectionID=121&ArticleID=15236http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501http://ideavillage.org/http://ideavillage.org/http://www.jumpstartinc.org/http://www.jumpstartinc.org/http://www.jumpstartinc.org/http://ideavillage.org/http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501http://www.linkedin.com/news?actionBar=&articleID=1008945444&ids=dPkUejgPej0MciMVdP4UdzwTc30Nb3AVej4PcPAMc34IcjkPej0Pcz0MciMQd3gRd3AUc30N&aag=true&freq=weekly&trk=eml-tod2-b-ttl-0&ut=1TjZ8E28aw_501http://www.businessrecord.com/main.asp?SectionID=41&SubSectionID=121&ArticleID=15236http://www.businessrecord.com/main.asp?SectionID=41&SubSectionID=121&ArticleID=15236http://thertpblog.org/about/


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o Center of Rural Entrepreneurshiphttp://www.swmncore.com/

An event like this, if well done, can have a far-ranging impact in increasing awareness of ICCas an entrepreneurial region. It can also serve to help attract top talent from around the

country. To read about Entrepreneur Week programs in other locations, check thefollowing links:o http://www.kauffman.org/entrepreneurship/global-entrepreneurship-week-2011.aspxo http://ideavillage.org/programs/noew/o http://www.dcew.org/o http://www.entrepreneurweek.net/

A simple way to connect your entrepreneurs in real time and allow them to shareinformation is to form Google or LinkedIn groups. Create ICC Entrepreneur Groups, thenpromote them via newsletter, web, public relations and social media. Some examples ofGoogle Groups can be found below.

ohttp://groups.google.com/group/wilco-entrepreneurs-group

o http://groups.google.com/group/econ-dev?lnk=srg&hl=en Pre-loaded apps on the phone are all related to the Dallas areaweather, maps, photos,

contacts, news, clock, event calendar, entertainment, restaurants, and the custom BoldMoves website as the home page. A Dallas concierge is available 24/7 to answer questions(about the phone or the city!) or to troubleshoot. The program is a partnership betweenthe City of Dallas, the Dallas Regional Chamber of Commerce, the Dallas EconomicDevelopment Office and Downtown Dallas.

o http://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-

D-Economy.pdf

During their all-expense paid visit, the participants will meet with top leaders in respectedindustries, explore the city, network with entrepreneurs, and be immersed in the localflavor of New Orleans people and culture. Winners of the contest come from across thecountry and a variety of backgrounds. Their task is to assess the status of New Orleans asa model of new business progress and thinking. But the most innovative part of the event isthat the 25 participants, selected in part for their active participation and large networks onsocial media, will share their experiences and opinions with the world, unfiltered and inreal-time via their personal social networks and the contests NOLAbound website.

o http://www.benolabound.com/ In addition, to the video profiles, develop written Q and A interviews that can be placed on

the website, featured in relocation packets, and highlighted in ads. See an example of anexecutive interview and an executive spouse interview at the Ohio State of Balance website:

o http://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-interviews/index.php

o http://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-spouse-interviews/cathy-mantilla-falkenberg.php
http://www.swmncore.com/http://www.swmncore.com/http://www.kauffman.org/entrepreneurship/global-entrepreneurship-week-2011.aspxhttp://www.kauffman.org/entrepreneurship/global-entrepreneurship-week-2011.aspxhttp://ideavillage.org/programs/noew/http://ideavillage.org/programs/noew/http://www.dcew.org/http://www.dcew.org/http://www.entrepreneurweek.net/http://www.entrepreneurweek.net/http://groups.google.com/group/wilco-entrepreneurs-grouphttp://groups.google.com/group/wilco-entrepreneurs-grouphttp://groups.google.com/group/econ-dev?lnk=srg&hl=enhttp://groups.google.com/group/econ-dev?lnk=srg&hl=enhttp://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-D-Economy.pdfhttp://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-D-Economy.pdfhttp://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-D-Economy.pdfhttp://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-D-Economy.pdfhttp://www.benolabound.com/http://www.benolabound.com/http://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-interviews/index.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-interviews/index.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-interviews/index.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-spouse-interviews/cathy-mantilla-falkenberg.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-spouse-interviews/cathy-mantilla-falkenberg.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-spouse-interviews/cathy-mantilla-falkenberg.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-spouse-interviews/cathy-mantilla-falkenberg.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-spouse-interviews/cathy-mantilla-falkenberg.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-interviews/index.phphttp://www.ohiomeansbusiness.com/life-in-ohio/success-stories/executive-interviews/index.phphttp://www.benolabound.com/http://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-D-Economy.pdfhttp://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-D-Economy.pdfhttp://www.dallas-ecodev.org/SiteContent/66/documents/Resources/D_Economy/2009/October-2009-D-Economy.pdfhttp://groups.google.com/group/econ-dev?lnk=srg&hl=enhttp://groups.google.com/group/wilco-entrepreneurs-grouphttp://www.entrepreneurweek.net/http://www.dcew.org/http://ideavillage.org/programs/noew/http://www.kauffman.org/entrepreneurship/global-entrepreneurship-week-2011.aspxhttp://www.swmncore.com/


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As we mentioned in our Trends update, pop-up retail continues to surge in popularity.Pop-ups seem intimate and local at a time when consumers are craving more connection.The surprise of an unexpected brand experience creates good will and enhancedreputation. For more on the psychology of pop-up follow the link below (or seeAPPENDIX T).

ohttp://www.psychologytoday.com/blog/the-why-behind-the-buy/201006/pop-retail-why-it-works

On your Creative Corridor portal homepage, include the pop-up appearance calendar.Or provide clues regarding the location of an upcoming appearance. To see an on-line adfor promoting pop-up appearances, follow the link below:

o http://www.superfuture.com/supernews/wp-content/uploads/2009/11/parra-pop-up-lax.gif

In Omaha, Nebraska an art project called Stored Potential provided an opportunity for localartists to submit agriculturally related designs to be produced on giant removable banners

which hung on the silos. More than 500 entries were received by Emerging Terrain, a non-profit which marshals corporate, government, artistic and educational resources to combatblight and decay.

o http://theourworld.com/make-the-world-more-beautifulthe-art-of-omahas-grain-elevators/

Take the brand one step further by applying the logo to uniforms of local recreationalsports leagues. Either supply a patch to teams at the beginning of each season, or supplythe logo and design guidelines for the logo to be screen printed on the t-shirt. Read abouta community who took this approach at the link below:

o http://www.whitecourtstar.com/ArticleDisplay.aspx?e=3146076 Note that the grand format posters can fill the side of an otherwise blank wall, cover the

side of a multi-story parking garage or jazz up a currently unused building. In Louisville, eachHometown Hero poster is sponsored by a local business that pays printing and installationcosts. See all of Louisvilles Hometown Heroes and read about the program at the linkbelow:

o http://www.louheroes.org/index.html In addition to the Young Creatives Summit, another activity of updayton is their Annual

Report which features the results of their yearly survey of college students and a summaryof the years activities. Using the survey, they track perceptions, attitudes and decision-

making factors for the regions college students regarding Daytons appeal as a place to live,work and play.

o updayton.com/wp-content/uploads/2011/08/The_Updayton_Year_Three_Report_-_The_Dayton_Regions_Talent_on_the_Rise.pdf

Learn more about the Dayton programs by clicking on the link below:o http://updayton.com
http://www.psychologytoday.com/blog/the-why-behind-the-buy/201006/pop-retail-why-it-workshttp://www.psychologytoday.com/blog/the-why-behind-the-buy/201006/pop-retail-why-it-workshttp://www.psychologytoday.com/blog/the-why-behind-the-buy/201006/pop-retail-why-it-workshttp://www.superfuture.com/supernews/wp-content/uploads/2009/11/parra-pop-up-lax.gifhttp://www.superfuture.com/supernews/wp-content/uploads/2009/11/parra-pop-up-lax.gifhttp://www.superfuture.com/supernews/wp-content/uploads/2009/11/parra-pop-up-lax.gifhttp://theourworld.com/make-the-world-more-beautifulthe-art-of-omahas-grain-elevators/http://theourworld.com/make-the-world-more-beautifulthe-art-of-omahas-grain-elevators/http://theourworld.com/make-the-world-more-beautifulthe-art-of-omahas-grain-elevators/http://www.whitecourtstar.com/ArticleDisplay.aspx?e=3146076http://www.whitecourtstar.com/ArticleDisplay.aspx?e=3146076http://www.louheroes.org/index.htmlhttp://www.louheroes.org/index.htmlhttp://northstarserver/data/Project%20Folders/Corridor/BrandAMP%20Report/updayton.com/wp-content/uploads/2011/08/The_Updayton_Year_Three_Report_-_The_Dayton_Regions_Talent_on_the_Rise.pdfhttp://northstarserver/data/Project%20Folders/Corridor/BrandAMP%20Report/updayton.com/wp-content/uploads/2011/08/The_Updayton_Year_Three_Report_-_The_Dayton_Regions_Talent_on_the_Rise.pdfhttp://northstarserver/data/Project%20Folders/Corridor/BrandAMP%20Report/updayton.com/wp-content/uploads/2011/08/The_Updayton_Year_Three_Report_-_The_Dayton_Regions_Talent_on_the_Rise.pdfhttp://updayton.com/http://updayton.com/http://updayton.com/http://northstarserver/data/Project%20Folders/Corridor/BrandAMP%20Report/updayton.com/wp-content/uploads/2011/08/The_Updayton_Year_Three_Report_-_The_Dayton_Regions_Talent_on_the_Rise.pdfhttp://northstarserver/data/Project%20Folders/Corridor/BrandAMP%20Report/updayton.com/wp-content/uploads/2011/08/The_Updayton_Year_Three_Report_-_The_Dayton_Regions_Talent_on_the_Rise.pdfhttp://www.louheroes.org/index.htmlhttp://www.whitecourtstar.com/ArticleDisplay.aspx?e=3146076http://theourworld.com/make-the-world-more-beautifulthe-art-of-omahas-grain-elevators/http://theourworld.com/make-the-world-more-beautifulthe-art-of-omahas-grain-elevators/http://www.superfuture.com/supernews/wp-content/uploads/2009/11/parra-pop-up-lax.gifhttp://www.superfuture.com/supernews/wp-content/uploads/2009/11/parra-pop-up-lax.gifhttp://www.psychologytoday.com/blog/the-why-behind-the-buy/201006/pop-retail-why-it-workshttp://www.psychologytoday.com/blog/the-why-behind-the-buy/201006/pop-retail-why-it-works


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The site was established in an effort to connect with the 30,000 southwest Virginia highschool alumni who had moved out of the region over the last 20 years. The effort waslaunched with a direct mail postcard campaign and is a non-profit organization funded by astate tobacco grant and company sponsorships. A flyer describing the Return to Rootsprogram can be found in APPENDIX V. Click on the link below to see the website:

ohttp://www.rtrswva.org/RTR_background.php

Work with communities throughout the region to catalog and map the regions WiFi access.Then add an Iowas Creative Corridor Wi-Finder map to your brand portal.

o http://www.downtownla.com/4_03_wiFinder.asp

You can host the same kind of event using barcodes. At special events and festivals, giveaway an inexpensive premium item with a Stickybits bar code. When participants scan thecode, they will see a message, photograph or video that provides information about thescavenger hunt. Players can add their own comments or photos to the event thread at each

location.Stickybits is a mobile application that uses barcodes printed on stickers to make everyday

objects scannable by smartphone. Stickybits have been used at the San Diego Zoo where

guests scan in photos and comments at each exhibit, throughout the remodeled Gatwick

Airport to point out new features/improvements and in London to host a scavenger hunt.

You can also link your Stickybits campaign to other location-based social networks such as

Foursquare, Gowalla and Facebook Places. Celebrities host Stickybits events tooReggie

Bush used a Stickybits/Foursquare/Facebook giveaway at the start of last years NFL season.

Reggie gave away autographed footballs to fans that checked in via Foursquare or found his

Stickybits clues around New Orleans.

Note: Stickybits arent just for scavenger hunts. You can add a Stickybits barcode to yourbusiness cards, too. When a contact scans the code with their phone, they can receive a

custom message from the business or from the brand. Order bar codes directly from

Stickybits and add your own message or video content.o http://scandayton.com/index.php?option=com_content&view=article&id=76&Itemid=

257o http://www.5min.com/Video/How-to-Add-Content-to-Any-Barcode-with-Stickybits-

App-315232105o http://www.stickybits.com/o http://www.stickybits.com/c/1301594256184o

http://mashable.com/2010/09/08/reggie-bush-redzones/o http://agentgenius.com/real-estate-coaching-tutorials/tech/host-a-tech-savvy-

scavenger-hunt-in-your-local-community/

Initiate an internship program featuring a centralized database of regional opportunities.Using local media, non-profit organizations, the Creative Collaborative and personalcontacts, put out a call for all area employers to consider developing internship
http://www.rtrswva.org/RTR_background.phphttp://www.rtrswva.org/RTR_background.phphttp://www.downtownla.com/4_03_wiFinder.asphttp://www.downtownla.com/4_03_wiFinder.asphttp://scandayton.com/index.php?option=com_content&view=article&id=76&Itemid=257http://scandayton.com/index.php?option=com_content&view=article&id=76&Itemid=257http://scandayton.com/index.php?option=com_content&view=article&id=76&Itemid=257http://www.5min.com/Video/How-to-Add-Content-to-Any-Barcode-with-Stickybits-App-315232105http://www.5min.com/Video/How-to-Add-Content-to-Any-Barcode-with-Stickybits-App-315232105http://www.5min.com/Video/How-to-Add-Content-to-Any-Barcode-with-Stickybits-App-315232105http://www.stickybits.com/http://www.stickybits.com/http://www.stickybits.com/c/1301594256184http://www.stickybits.com/c/1301594256184http://mashable.com/2010/09/08/reggie-bush-redzones/http://mashable.com/2010/09/08/reggie-bush-redzones/http://agentgenius.com/real-estate-coaching-tutorials/tech/host-a-tech-savvy-scavenger-hunt-in-your-local-community/http://agentgenius.com/real-estate-coaching-tutorials/tech/host-a-tech-savvy-scavenger-hunt-in-your-local-community/http://agentgenius.com/real-estate-coaching-tutorials/tech/host-a-tech-savvy-scavenger-hunt-in-your-local-community/http://agentgenius.com/real-estate-coaching-tutorials/tech/host-a-tech-savvy-scavenger-hunt-in-your-local-community/http://agentgenius.com/real-estate-coaching-tutorials/tech/host-a-tech-savvy-scavenger-hunt-in-your-local-community/http://mashable.com/2010/09/08/reggie-bush-redzones/http://www.stickybits.com/c/1301594256184http://www.stickybits.com/http://www.5min.com/Video/How-to-Add-Content-to-Any-Barcode-with-Stickybits-App-315232105http://www.5min.com/Video/How-to-Add-Content-to-Any-Barcode-with-Stickybits-App-315232105http://scandayton.com/index.php?option=com_content&view=article&id=76&Itemid=257http://scandayton.com/index.php?option=com_content&view=article&id=76&Itemid=257http://www.downtownla.com/4_03_wiFinder.asphttp://www.rtrswva.org/RTR_background.php


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opportunities within their organization. Compile these positions into an Iowas CreativeCorridor Intern database. For examples of quality databases, check out the following links:

o Indiana:o www.indianaintern.net/home.aspo Upstate New York:o

http://www.mybeanstalk.com/o Philadelphia:o http://www.careerphilly.com/

In addition, encourage area employers to post entry level jobs and internships ataftercollege.com, a database that students can search by geographic location or by job type.This resource is used also by journalists to rank a communitys attractiveness to college

grads. While many of the Creative Corridors major employers like Rockwell Collins andthe City of Cedar Rapids are using the site, smaller businesses may not be familiar with theresource.

o http://www.aftercollege.com/ Ramp up your internship program another notch with a formal regional summer internship

program called Innovate, Learn, Earn. Model the program after Greater Louisvilles Internto Earn program, a comprehensive summer intern program designed to attract collegegraduates to Louisville. The program not only connects employers and interns, it offers asummer full of activities including welcome lunch, career workshops, and social events withthe other summer interns and opportunities to sample a variety of summer activitiesaround Louisville. The program recruits quality students by attending Career Fairs atcolleges throughout Kentucky and surrounding states and through the draw of paid workexperience and a built-in social network. In Louisville, the program is managed through theGreater Louisville Chamber of Commerce. Learn more about the Intern to Earn program

through the following links (note that the tone of the site is young and fresh):o http://www.greaterlouisville.com/InternToEarn/o http://www.greaterlouisville.com/interntoearn/

House all of your summer interns in one location in an urban area. The optimal scenariowould be apartments. If not, the interns could be housed at UI in dorms. When choosing alocation, remember that YCs like walkable, authentic neighborhoods with a variety ofaccessible activities and public transit. You would not want an intern to have to turn downa position because they did not have a car.Dayton operates a similar summer intern program called Summer in the City.

o http://www.daytondailynews.com/localnews/content/oh/story/news/local/2007/06/04/ddn060407internsinside.html?cxtype=rss&cxsvc=7&cxcat=16

o http://www.youtube.com/watch?v=hv_Cwi-a3xw Connect regional high school students with the innovation of the region through a summer

camp where area CEOs and entrepreneurial leaders teach how to build and growcompanies. Throughout the week of camp, high schoolers would enjoy the uniqueopportunity to visit a different company each day and interact personally with the businessleaders. Startup High in the Research Triangle of North Carolina, uses a faculty of 50
http://www.indianaintern.net/home.asphttp://www.mybeanstalk.com/http://www.careerphilly.com/http://www.aftercollege.com/http://www.aftercollege.com/http://www.greaterlouisville.com/InternToEarn/http://www.greaterlouisville.com/InternToEarn/http://www.greaterlouisville.com/interntoearn/http://www.greaterlouisville.com/interntoearn/http://www.daytondailynews.com/localnews/content/oh/story/news/local/2007/06/04/ddn060407internsinside.html?cxtype=rss&cxsvc=7&cxcat=16http://www.daytondailynews.com/localnews/content/oh/story/news/local/2007/06/04/ddn060407internsinside.html?cxtype=rss&cxsvc=7&cxcat=16http://www.daytondailynews.com/localnews/content/oh/story/news/local/2007/06/04/ddn060407internsinside.html?cxtype=rss&cxsvc=7&cxcat=16http://www.youtube.com/watch?v=hv_Cwi-a3xwhttp://www.youtube.com/watch?v=hv_Cwi-a3xwhttp://www.youtube.com/watch?v=hv_Cwi-a3xwhttp://www.daytondailynews.com/localnews/content/oh/story/news/local/2007/06/04/ddn060407internsinside.html?cxtype=rss&cxsvc=7&cxcat=16http://www.daytondailynews.com/localnews/content/oh/story/news/local/2007/06/04/ddn060407internsinside.html?cxtype=rss&cxsvc=7&cxcat=16http://www.greaterlouisville.com/interntoearn/http://www.greaterlouisville.com/InternToEarn/http://www.aftercollege.com/http://www.careerphilly.com/http://www.mybeanstalk.com/http://www.indianaintern.net/home.asp


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business leaders in its summer camp programs, which are designed to help studentsdiscover their passion and uncover an entrepreneurial spirit. Camps are organized byindustry focus, so that students can choose the weeks of greatest interest to them. Learnmore at:

o http://www.startuphigh.com/ In addition to walking paths, stencil the Career Paths on high school and middle school

sidewalks as a way to connect with their aspirations. See below for a similar idea executedin Finland. On all installations, include the brand logo for identity purposes. For moreinformation on Candy Change and her projects, click the link:

o http://candychang.com/category/notebook Highlight stories of successful graduates who have located in the region and become

successful. There are many local success stories to choose from in your targeted clusters.Here is an example of promoting hometown success in Nashville, TN within the animationarena.

o http://www.tennessean.com/article/20110703/COLUMNIST03/307030034/Randy-McClain-Animation-scores-big-video-company?odyssey=tab|topnews|text|Businesso http://rabbitholerecording.com/

Sponsor a regional Job Crawl for area students or recent graduates. StartUp FoundationDes Moines recently held a Start Up Job Crawl through their tech corridor, then toured thetenants of a local incubator, then visited another area of the city for more start-up toursand a look at a freshly opened cowork space. Sponsor a similar event within the CreativeCorridor. Schedule a quarterly or semi-annual job crawl so that participants can spendadequate time meeting and learning about each potential employer or location. In DesMoines, there was no charge for the event, which was open to all current students and any

recent college graduate (defined as out of college for 12 months or less).o http://www.siliconprairienews.com/2011/10/attention-students-des-moines-first-

startup-job-crawl-is-nov-16

In addition to co-work office space, assess the need for creative shared meeting spaces. Seephotos below of a rehabbed meeting/conference shared space near Cincinnati, Ohio. Notethe toys and props for stimulating discussion and brainstorming. Access to third spaceslike these makes communities more attractive to creative businesses and youngprofessionals.

o http://www.boostmeeting.com/ The Thinkubator in Chicago is another creative meeting space. Big rooms, high ceilings,

expansive views and fun toys all contribute to a sense of freedom and creativity:o http://thinkubators.com/

Tourism organizations should also consider the development of a joint Iowas CreativeCorridor YouTube Discovery Channel. Consider a collaborative tourism and art/cultureinitiative pooling marketing dollars to produce dynamic, interesting videos to post toYouTube and Vimeo (and embed in organization websites). Highlight creative art, culture
http://www.startuphigh.com/http://www.startuphigh.com/http://candychang.com/category/notebookhttp://candychang.com/category/notebookhttp://www.tennessean.com/article/20110703/COLUMNIST03/307030034/Randy-McClain-Animation-scores-big-video-company?odyssey=tab|topnews|text|Businesshttp://www.tennessean.com/article/20110703/COLUMNIST03/307030034/Randy-McClain-Animation-scores-big-video-company?odyssey=tab|topnews|text|Businesshttp://www.tennessean.com/article/20110703/COLUMNIST03/307030034/Randy-McClain-Animation-scores-big-video-company?odyssey=tab|topnews|text|Businesshttp://rabbitholerecording.com/http://rabbitholerecording.com/http://www.siliconprairienews.com/2011/10/attention-students-des-moines-first-startup-job-crawl-is-nov-16http://www.siliconprairienews.com/2011/10/attention-students-des-moines-first-startup-job-crawl-is-nov-16http://www.siliconprairienews.com/2011/10/attention-students-des-moines-first-startup-job-crawl-is-nov-16http://www.boostmeeting.com/http://www.boostmeeting.com/http://thinkubators.com/http://thinkubators.com/http://thinkubators.com/http://www.boostmeeting.com/http://www.siliconprairienews.com/2011/10/attention-students-des-moines-first-startup-job-crawl-is-nov-16http://www.siliconprairienews.com/2011/10/attention-students-des-moines-first-startup-job-crawl-is-nov-16http://rabbitholerecording.com/http://www.tennessean.com/article/20110703/COLUMNIST03/307030034/Randy-McClain-Animation-scores-big-video-company?odyssey=tab|topnews|text|Businesshttp://www.tennessean.com/article/20110703/COLUMNIST03/307030034/Randy-McClain-Animation-scores-big-video-company?odyssey=tab|topnews|text|Businesshttp://candychang.com/category/notebookhttp://www.startuphigh.com/


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and outdoor activities that show visitors in action learning, doing, discovering and creating.ICC is a very dynamic, active destination with multitudes of events and locations to see andexplore. Capture that spirit in a personality-filled video about the region. A 2011 GrandRapids MI video, produced in reaction to a Newsweek article describing Grand Rapids as adying city has now produced more than four million hits in less than a year. The video,

which involved 4,000 volunteers takes the viewer on a tour of the major assets of thecommunity.o http://www.youtube.com/watch?v=ZPjjZCO67WI

North Star client Abilene, TX had great success with their Top 10 promotion, which wasrecognized with an award from the state. In addition to promoting the region to potentialvisitors, the list helps provide fun ideas for residents other than the same old stuff. To readmore on Abilene, follow this link:

o http://www.abilenevisitors.com/documents/Web-10thingsyagottado.pdf Update your lists annually through a fun social media contest with local press support. Ask

visitors and residents to submit their Top 10 lists. While the primary list might only beproduced annually (and included in Visitor Guides), specialty lists can be created andpromoted throughout the year using regional celebrities. Ask local, regional and nationalcelebrities to develop their own Top 10 Must Do lists just as celebrities do for iTunes.Publish their lists for residents and visitors to scroll through for interesting and offbeatactivities. Be sure that a variety of regional activities are included. Promote the celebritylists through the internet, newspapers, television and radio, bloggers and so on. Allowvisitors and residents to post their Top 10 lists on social media sites and to upload videos ofTop 10 activities of locations to Facebook and YouTube. Make sure all Top 10 locationsare participating on FourSquare so that participants can check in when they stop by to visit!

o http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCelebritiesSeeAll?s=143441

o http://itunes.apple.com/us/playlist/elijah-wood/id79998776 Some hotels have started carrying locally produced food items in their guestroom mini-bars.

ICC has many locally produced foods and beverages that could be included: wine, craftbeers, local bakeries and restaurants, local chocolate, General Millsall might be able tosupply baked goods or snack items. Hold a meeting with your hoteliers to discuss thisopportunity. Place a card on or in the mini-bar touting the creativity and quality of yourlocal products and produce. See the link below for background on this emerging trend.

o http://travel.usatoday.com/hotels/post/2011/05/goodbye-pringles-chips-hotel-mini-bars-go-local/169278/1?loc=interstitialskip

Special interest trails stimulate visitor (and resident) interest and provide an effectivemarketing tool to draw new people into the region. North Star client Mississippi haseffectively used trails to promote its music, food and history. Learn about Mississippi MusicTrails at

o http://www.visitmississippi.org/
http://www.youtube.com/watch?v=ZPjjZCO67WIhttp://www.youtube.com/watch?v=ZPjjZCO67WIhttp://www.abilenevisitors.com/documents/Web-10thingsyagottado.pdfhttp://www.abilenevisitors.com/documents/Web-10thingsyagottado.pdfhttp://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCelebritiesSeeAll?s=143441http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCelebritiesSeeAll?s=143441http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCelebritiesSeeAll?s=143441http://itunes.apple.com/us/playlist/elijah-wood/id79998776http://itunes.apple.com/us/playlist/elijah-wood/id79998776http://travel.usatoday.com/hotels/post/2011/05/goodbye-pringles-chips-hotel-mini-bars-go-local/169278/1?loc=interstitialskiphttp://travel.usatoday.com/hotels/post/2011/05/goodbye-pringles-chips-hotel-mini-bars-go-local/169278/1?loc=interstitialskiphttp://travel.usatoday.com/hotels/post/2011/05/goodbye-pringles-chips-hotel-mini-bars-go-local/169278/1?loc=interstitialskiphttp://www.visitmississippi.org/http://www.visitmississippi.org/http://www.visitmississippi.org/http://travel.usatoday.com/hotels/post/2011/05/goodbye-pringles-chips-hotel-mini-bars-go-local/169278/1?loc=interstitialskiphttp://travel.usatoday.com/hotels/post/2011/05/goodbye-pringles-chips-hotel-mini-bars-go-local/169278/1?loc=interstitialskiphttp://itunes.apple.com/us/playlist/elijah-wood/id79998776http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCelebritiesSeeAll?s=143441http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewCelebritiesSeeAll?s=143441http://www.abilenevisitors.com/documents/Web-10thingsyagottado.pdfhttp://www.youtube.com/watch?v=ZPjjZCO67WI


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Washington DC offers a number of cultural heritage trails through its walkableneighborhoods, as well as temporary special interest trails like the 150th Anniversary of theCivil War Trail (street markers and map shown below).

o http://www.culturaltourismdc.org/things-do-see/trails-tours Note: The Project for Public Spaces is a non-profit organization dedicated to creatingdynamic spaces within American cities and towns. They offer consulting services,

educational workshops and a library of on-line resources.o http://www.pps.orgo http://www.indyculturaltrail.info/o http://www.mylegacytrail.com/

Agriculture still plays a significant role in the ICC regional economy, with more than 75% ofavailable land still related to agricultural endeavors. Yet agritourism has not yet achievedmuch traction. Move now to coordinate marketing efforts, expand product offerings andinclude experiential and overnight options in your agritourism repertoire. In todays

economy, the tourism market is hungry for affordable experiences that bring visitors backto simpler times or provide an educational component. Click the link below for a NewYork Times article about this phenomenon and about the new demand for haycations.

o http://www.nytimes.com/2007/11/23/travel/escapes/23agritourism.html?pagewanted=1&_r=1&ei=5087&em&en=d10255b2c42e82ad&ex=1196139600

o http://www.nytimes.com/2009/08/26/dining/26farms.html?ref=diningo http://travel.usatoday.com/destinations/10great/story/2011/05/10-great-places-for-a-

rural-haycation/47139082/1

Iowa, like many areas, is losing the family-owned farm. Farm-stays and agritourism havelong been a part of the European tourism product, but are only recently catching on in the

United States. Hold an Agritourism Workshop for regional farmers to explore how theymight take advantage of this growing trend. Partner with the Iowa State UniversityExtension Office and encourage your local farmers to register with Extension web data basecall Visit Iowa Farms:

o http://www.visitiowafarms.org/ Fair Oaks Farms, located in northwestern Indiana, started out as a family dairy. Here you

can watch cows being milked, calves being born, visit the cheese and ice cream factory,watch a 4D movie, take a behind-the-scenes barn tour, and visit the Dairy Fun Room withinteractive games and activities for the kids. Products are available for tasting and forpurchase.

o http://www.fofarms.com/place/place.html In addition to product sales, the Creamery has branched out into agritourism with a weekly

organic farmers market, a dairy bar where customers can buy ice cream cones, yogurtparfaits and milkshakes. A loft restaurant in the old barn serves gourmet lunches anddinners featuring the Creamery products. The farm also offers tours for groups large andsmall, including school and church groups and private parties. The facility may be rented for
http://www.culturaltourismdc.org/things-do-see/trails-tourshttp://www.culturaltourismdc.org/things-do-see/trails-tourshttp://www.pps.org/http://www.pps.org/http://www.indyculturaltrail.info/http://www.indyculturaltrail.info/http://www.mylegacytrail.com/http://www.mylegacytrail.com/http://www.nytimes.com/2007/11/23/travel/escapes/23agritourism.html?pagewanted=1&_r=1&ei=5087&em&en=d10255b2c42e82ad&ex=1196139600http://www.nytimes.com/2007/11/23/travel/escapes/23agritourism.html?pagewanted=1&_r=1&ei=5087&em&en=d10255b2c42e82ad&ex=1196139600http://www.nytimes.com/2007/11/23/travel/escapes/23agritourism.html?pagewanted=1&_r=1&ei=5087&em&en=d10255b2c42e82ad&ex=1196139600http://www.nytimes.com/2009/08/26/dining/26farms.html?ref=dininghttp://www.nytimes.com/2009/08/26/dining/26farms.html?ref=dininghttp://travel.usatoday.com/destinations/10great/story/2011/05/10-great-places-for-a-rural-haycation/47139082/1http://travel.usatoday.com/destinations/10great/story/2011/05/10-great-places-for-a-rural-haycation/47139082/1http://travel.usatoday.com/destinations/10great/story/2011/05/10-great-places-for-a-rural-haycation/47139082/1http://www.visitiowafarms.org/http://www.visitiowafarms.org/http://www.fofarms.com/place/place.htmlhttp://www.fofarms.com/place/place.htmlhttp://www.fofarms.com/place/place.htmlhttp://www.visitiowafarms.org/http://travel.usatoday.com/destinations/10great/story/2011/05/10-great-places-for-a-rural-haycation/47139082/1http://travel.usatoday.com/destinations/10great/story/2011/05/10-great-places-for-a-rural-haycation/47139082/1http://www.nytimes.com/2009/08/26/dining/26farms.html?ref=dininghttp://www.nytimes.com/2007/11/23/travel/escapes/23agritourism.html?pagewanted=1&_r=1&ei=5087&em&en=d10255b2c42e82ad&ex=1196139600http://www.nytimes.com/2007/11/23/travel/escapes/23agritourism.html?pagewanted=1&_r=1&ei=5087&em&en=d10255b2c42e82ad&ex=1196139600http://www.mylegacytrail.com/http://www.indyculturaltrail.info/http://www.pps.org/http://www.culturaltourismdc.org/things-do-see/trails-tours


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private parties or weddings. In addition, they offer a variety of seasonal events includingsummer camp, Oktoberfest and summer concerts in the fields.

o http://www.tpforganics.com/component/option,com_frontpage/Itemid,1/ Adams Farm in Wilmington, Vermont is a sixth-generation working farm. Several years ago,

the owners sold the cattle from the dairy farm to concentrate on agritourism. Since then,they have been featured in USA Today as one of the countrys 10 best sleigh rides and inthe Boston Globe as the ultimate agricultural experience. Depending on the season, visitorscan milk the goats, gather eggs from the chicken coop, watch yarn being spun, learn how tomake maple syrup, watch sheep herding, attend a winter bonfire party, take a guidedsnowshoe tour, hear ghost stories around the fire, take a leaf peepers hike, participate in anEaster egg hunt, and much, much more.

o http://www.adamsfamilyfarm.com/index.html At Maverick Farm in Valle Cruces, North Carolina, guests pay $120/night for a room in the

historic 125-year-old farmhouse. Daytime activities include hoeing, seeding, picking and

harvesting. For each hour of labor, guests can deduct $7 from their room charge (up to25%). In the evening, the farmers gather and cook dinner from the food they grow. Guestsand laborers are invited to dinner, for which there is no charge (although a donation jar isdiscreetly available). Maverick Farm is a working farm started in 2004 by four farm novices,one of whom toured Ireland and fell in love with the countrys business model ofagritourism. See:

o http://maverickfarms.org/about.html Dickinson Cattle Co. in southeastern Ohio is a working family ranch dedicated to breeding

and raising Texas Longhorn, African Watusi, and BlueLingo Cattle. After 40 years ofranching, they branched out and added Longhorn Cattle Tours to their business model.

They offer small bus tours out onto the ranch to see, feed and photograph the cattle. Alsoavailable: fishing, feeding the fish in the stocked lakes, campfires, picnic area, petting andfeeding the calves, educational sessions on topics such as the Secret Language of

Cowboys, branding demonstrations and chuck wagon rides. The tours are very popularfor families, reunions, and school and scout groups. The ranch also runs a Tips to Tailssouvenir shop filled with everything cattle. Read more about the tours at the following link:

o http://www.longhorntours.com/ Farmers can list their farm stays with the website Rural Bounty, which provides a database

of farm experiences across the country which can be sorted geographically or by activity.

o http://www.ruralbounty.com/ Grand Rapids, MN, another North Star client, fills their Amateur Grand Slam every year in

spite of a location far from the beaten path. The event awarded $30,000 in prizes last year.For more information, check the event website:

o http://www.grandslamam.com/
http://www.tpforganics.com/component/option,com_frontpage/Itemid,1/http://www.tpforganics.com/component/option,com_frontpage/Itemid,1/http://www.adamsfamilyfarm.com/index.htmlhttp://www.adamsfamilyfarm.com/index.htmlhttp://maverickfarms.org/about.htmlhttp://maverickfarms.org/about.htmlhttp://www.longhorntours.com/http://www.longhorntours.com/http://www.ruralbounty.com/http://www.ruralbounty.com/http://www.grandslamam.com/http://www.grandslamam.com/http://www.grandslamam.com/http://www.ruralbounty.com/http://www.longhorntours.com/http://maverickfarms.org/about.htmlhttp://www.adamsfamilyfarm.com/index.htmlhttp://www.tpforganics.com/component/option,com_frontpage/Itemid,1/

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