listen. join. start. the social media playbook

Listen. Join. Start.Listen. Join. Start.

The Social Media Playbook 0.2The Social Media Playbook 0.2

Listen. Join. Start. The Social Media Playbook.Listen. Join. Start. The Social Media Playbook. 22

What are we talking about?What are we talking about?

Goals for todayGoals for today Setting the StageSetting the Stage What is the big idea?What is the big idea? Social Media Strategy and the Social Media Strategy and the

(re) Organization(re) Organization Listen. Join. Start. As Easy As 1,2,3?Listen. Join. Start. As Easy As 1,2,3? More DiscussionMore Discussion


Goals for todayGoals for today

My goal is to help transform the My goal is to help transform the organization and make markets more organization and make markets more efficient with Social Mediaefficient with Social Media

So what are your goals for this So what are your goals for this Social Media Workshop?Social Media Workshop?

What are you working on that What are you working on that we can help you with?we can help you with?


Why Are We talking?Why Are We talking?

Social Media is really about the Social Media is really about the three C's - three C's -

Context Context CommunicationsCommunicationsCollaborationCollaboration

Ultimately, everything we do is a Ultimately, everything we do is a result of conversation. It is the result of conversation. It is the process through which we create process through which we create value.value.


Getting to Work. What is this Getting to Work. What is this Social Media Playbook?Social Media Playbook?

The most important tactics being The most important tactics being deployed effectively by leading deployed effectively by leading companies follow this model.companies follow this model.

It is a return to Business It is a return to Business Fundamentals 101 in a new market Fundamentals 101 in a new market environment created by new environment created by new technologies and increasing technologies and increasing frustration with the status quo.frustration with the status quo.


Social Media StrategySocial Media StrategyA State of Mind, a State of BeingA State of Mind, a State of Being

Before executing on conversational strategy, it's Before executing on conversational strategy, it's good to check your old world paradigms at the good to check your old world paradigms at the door.door.– "Somewhere along the way, markets, what we did "Somewhere along the way, markets, what we did

together, became marketing, what we did to each together, became marketing, what we did to each other."other."

– David WeinbergerDavid Weinberger

Listen Join Start is certainly not as easy as 1,2,3 Listen Join Start is certainly not as easy as 1,2,3 to execute, but it is this simple to think about to execute, but it is this simple to think about strategically.strategically.



The Art of ListeningThe Art of ListeningParticipation is MarketingParticipation is MarketingHost Important ConversationsHost Important Conversations



The Secret is Powerful QuestionsThe Secret is Powerful Questions"Successful people ask better questions, and as a result, "Successful people ask better questions, and as a result, they get better answers."they get better answers."

– Tony RobbinsTony Robbins Successful companies are those that ask the most Successful companies are those that ask the most

important questions and create systems that important questions and create systems that explore the answer by including the best thinking explore the answer by including the best thinking from diverse, but informed, perspectives.from diverse, but informed, perspectives.

Blog Posts with Questions receive more comments Blog Posts with Questions receive more comments than those that make statementsthan those that make statements



““The wise man doesn't give the right The wise man doesn't give the right answers, he poses the right questions.”answers, he poses the right questions.”

– Claude Levi-StraussClaude Levi-Strauss

The Social Media Playbook 0.2The Social Media Playbook 0.2

Getting to work…Getting to work…


ListenListen

Are you self aware?Are you self aware? Where’s the conversation?Where’s the conversation? Who’s influential?Who’s influential? What do they care about?What do they care about? What are they talking about today?What are they talking about today?


Join Join

Who are you?Who are you? What do you think?What do you think? Who needs to know who?Who needs to know who? Who are your friends?Who are your friends? What can you contribute?What can you contribute?


StartStart

How can you get some practice?How can you get some practice? What is your outcome and What is your outcome and

your purpose?your purpose? Where are you publishing regularly?Where are you publishing regularly? How can you highlight great thoughts?How can you highlight great thoughts? How can you improve?How can you improve?


Moving Forward TogetherMoving Forward Together

http://wiki.listenjoinstart.com/http://wiki.listenjoinstart.com/

Chris Heuer Chris Heuer [email protected]@socialmediaclub.comhttp://www.chrisheuer.com/http://www.chrisheuer.com/