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Page 1: Listing Presentation: 7681 Ballestrade Court
Page 2: Listing Presentation: 7681 Ballestrade Court

7681  Ballestrade  Court    McLean,  VA  22101  

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About Mark Lowham

Mark  joined  TTR  Sotheby's  InternaEonal  Realty  in  January,  2011  as  Managing  Partner,  building  further  on  a  disEnguished  career  as  a  widely  recognized  leader  in  the  Washington  real  estate  community.  Prior  to  joining  the  firm,  Mark  served  as  ExecuEve  Vice  President  at  WEST*GROUP,  one  of  the  region's  leading  commercial  real  estate  development  firms.  Mark  is  focused  on  corporate  management,  long-­‐term  strategic  planning,  business  development,  and  the  culEvaEon  of  enhanced  resources  to  conEnue  to  expand  the  unique  relaEonships,  experEse  and  services  which  TTR  Sotheby's  InternaEonal  Realty  offers  to  its  clients.  Mark  is  also  commi[ed  to  insuring  that  the  firm,  its  partners  and  associates  are  fully  engaged  in  the  Washington  communiEes  in  which  the  firm  is  acEve.  Mark  serves  in  prominent  leadership  roles  in  a  number  of  educaEonal  and  non-­‐profit  organizaEons  in  the  Washington  Metropolitan  Area.  Mark  currently  serves  as  a  member  of  the  Board  of  Trustees  for  The  Potomac  School  in  McLean,  Virginia  and  the  Board  of  Trustees  of  The  Wolf  Trap  FoundaEon.  Appointed  by  the  Fairfax  County  Board  of  Supervisors  in  2010,  Mark  also  serves  as  a  Commissioner  of  the  Fairfax  County  Economic  Development  Authority.      Mark  is  a  long-­‐standing  supporter  of  a  number  of  regional  charitable  organizaEons.  He  currently  serves  as  Chairman  of  INOVA's  Life  with  Cancer  Program,  and  he  is  a  member  of  the  ExecuEve  Commi[ee  of  CharityWorks.  Mark  also  serves  on  the  ExecuEve  Commi[ee  of  the  Joan  Hisaoka  Make  A  Difference  Gala,  and  he  is  an  Honorary  Trustee  of  the  McLean  Community  FoundaEon.  Mark  was  appointed  by  Governor  Tim  Kaine  to  serve  as  a  member  of  the  Board  of  Visitors  of  George  Mason  University  where  he  chaired  the  Real  Estate  Commi[ee  from  2010-­‐2011.  For  2014,  Mark  is  serving  as  Chairman  of  the  Signature  Chefs  AucEon  and  Gala  to  Benefit  March  of  Dimes  to  be  held  November  13th  at  The  Ritz  Carlton  in  Washington,  DC.  Mark  is  also  serving  once  again  as  Co-­‐Chairman  of  the  CharityWorks  Dream  Ball  which  will  be  held  October  5th  at  The  NaEonal  Building  Museum  to  benefit  Teach  for  America,  the  Don  Bosco  School,  and  T.A.P.S.  Lowham  is  a  naEve  of  Wyoming  and  prior  to  joining  WEST*GROUP,  he  worked  in  the  Corporate  Finance  Department  of  Kidder,  Peabody  &  Company  in  New  York.  He  earned  his  undergraduate  degree  in  Economics  from  Stanford  University  and  a  Masters  in  Business  AdministraEon  from  the  Stanford  Graduate  School  of  Business.  

MARK LOWHAM Managing Partner +703 966 6949 [email protected]

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About TTR Sotheby’s International RealtySigni!cant SalesSotheby’s International RealtyMarketing ExcellenceTargeted TechnologiesCommunity LeadershipOur Promise

Contents

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Locations

Georgetown1206 30th Street, NW

Washington, DC 20007

Downtown1506 14th Street, NW

Washington, DC 20005

Chevy Chase5454 Wisconsin Avenue

Chevy Chase, MD 20815

McLean6723 Whittier Avenue

McLean, VA 22101

Alexandria400 South Washington Street

Alexandria, VA 22314

Our !rm is one of the highest-performing real estate agen-cies in the nation, closing nearly $2 billion in the Washing-ton, DC metropolitan area in 2013. Founded in 1976, the Sotheby’s International Realty brand is a unique luxury network of brokerage agencies o"ering a wide collection of luxury homes, estates and properties for sale throughout the world.

As the exclusive a#liate in the Washington metropolitan area, TTR Sotheby’s International Realty has !ve o#ces and 250 associates who are recognized sales and marketing experts with access to proprietary marketing, cutting edge internet and web strategies, and unrivaled access to the most a$uent and discerning buyers through our community engagement and our relationship with the legendary auction house.

About TTR Sotheby’s International Realty

visit us online @ ttrsir.com

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2013 - Firm Sales Volume Growth

TTRSotheby’s

International Realty

Company 2 Company 3 Company 4 Company 5

% G

row

th in

Sal

es V

olum

e - 2

013

/ 2

012

36%

2013 / 2012 Growth - 36%2012 / 2011 Growth - 52%2011 / 2010 Growth - 25%

2010 / 2009 Growth - 41%

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SIGNIFICANT SALES

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In 2013 and 2014, TTR Sotheby’s International Realty continued to set new sales records and expand in the Washington metropolitan area.

In 2014, we conducted the sale of the most expensive real estate transaction in the Washington, DC region.

In 2014, we represented the sale of the historic River View Estate, once part of George Washington’s original Mount Vernon estate.

In 2013, we represented the most expensive home sold in the region as well as the highest priced condominium sale in DC.

We are proud to represent the historically signi!cant properties of our nation’s capital and delight in showcasing their unique stories.

Signi!cant Sales & Growth

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District of Columbia

Our most signi!cant sale as of June 2014 was the historic Patterson Mansion on DuPont Circle – the highest priced sale in 2014 for the Washington Metropolitan region – for $20 million.

In 2013 and 2014, TTR Sotheby’s International Realty proudly represented the most expensive sales of co-operatives and condominiums in Washington, DC.

Signi!cantly, we topped local neighborhoods with the highest price sales in Downtown, Cleveland Park and Massachusetts Avenue Heights.

Our sales in the District of Columbia grew 23%, versus 12% for our closest luxury competitor.

We maintain a commanding 80% market share of all Washington, DC condominiums sold over $3 million.

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Virginia

Our most signi!cant sale as of June 2014 and the highest priced sale in Northern Virginia was the historic River View estate – once belonging to President George Washington in Alexandria, Virginia for $18.6 million.

In 2013, sales in Northern Virginia grew 57%, versus 8% for our closest competitor in the luxury market, and we had the highest home sales in McLean and Great Falls.

Our sales in Virginia exceeded $500M, 65% higher than our closest luxury competitor.

In September 2013, we opened our !fth o"ce in Old Town, Alexandria, welcoming nearly 30 outstanding associates.

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SOTHEBY’S INTERNATIONAL REALTY

Maryland

Our 2014 sale of an important Severna Park estate for $6.75 million is the highest sale in recent years in Anne Arundel County.

Our Maryland brokerage o! ce grew its annual sales by 34% in 2013.

TTR Sotheby’s International Realty has a commanding 56% market share of condominiums sales above $2M in Montgomery County, 20% greater than our closest competitor.

We consistently represent numerous important and signi" cant sales of residential property throughout Maryland.

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SOTHEBY’S INTERNATIONAL REALTY

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Global Network

Through our Sotheby’s International Realty o!ces worldwide, we have the unique ability to share property listings with approximately 15,000 sales associates in 700 o!ces in over 50

countries whose focus is working with distinctive residences and discerning clients.

A client of TTR Sotheby’s International Realty in Washington is a client through all of our global o!ces via our proprietary global distribution, eGallery and marketing initiatives. This

closely-knit network promotes relationships and referrals through a robust digital marketing platform, face-to-face networking functions and special events worldwide.

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Sotheby’s Auction House

Since 1744, Sotheby’s has distinguished itself as a leader in the auction world. Committed to the very highest level of quality, Sotheby’s sales continue to capture the world’s attention. Our exclusive relationship provides us with the ability to market to current and potential auc-

tion house clientele, a group of the world’s most a!uent individuals. Each year, Sotheby’s hosts over 350 auctions in more than 70 categories at over 90 auction houses worldwide.

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In the Washington region, global reach is increasingly important. We have represented clients from diplomatic, ! nancial and governmental entities around the globe. The Washington region is increasingly global; nearly 30% of the region’s population is Foreign-Born. Ambassador of JordanEmbassy of FranceGovernment of KuwaitCommonwealth of Puerto Rico US Ambassador to the United NationsGovernment of IcelandGovernment of JapanAmbassador of PeruEmbassy of ItalyEmbassy of Costa RicaGovernment of OmanAmbassador of ChadGovernment of BrazilEmbassy of QatarEmbassy of SpainEmbassy of GreeceUS Ambassador to IsraelKingdom of MoroccoGovernement of the NetherlandsRepublic of CyprusRepublic of GeorgiaThe World BankInternational Monetary Fund

US Ambassador to the United Nations

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50,000

100,000

150,000

200,000

250,000

300,000

350,000

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MARKETING EXCELLENCE

Global Clientele

Washington RegionNumber of foriegn-born residents by county

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MARKETING EXCELLENCE

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Best In-Class Photography

TTR Sotheby’s International Realty utilizes only the highest quality professional photography to showcase our listings worldwide.

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Floor Plans

Professional !oor plans provide important information to prospective buyers both in advance of and following a property tour.

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Global Brochure DistributionWe craft ! ne quality brochures that

articulate your property’s unique features and history.

Brochures are distributed to our ! ve o" ces, key Sotheby’s

International Realty o" ces and Sotheby’s auction sale

rooms worldwide.

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The same high quality standards are re!ected throughout our direct marketing which includes a targeted announcement of your property’s availability to high net-worth individuals

in the Washington metropolitan area. TTR Sotheby’s International Realty maintains a proprietary database capturing an extensive, a"uent client base.

Direct Marketing

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Proprietary Global Publications

The award winning RESIDE magazine celebrates the creative fusion of home, art and living. Each issue allows readers to view exquisite homes from around the world and gain key insights into the vitalizing elements of art and real estate.

Circulation: 200,000

Sotheby’s is an exclusive luxury magazine created for the world’s leading collectors. Published eight times yearly and available digitally, Sotheby’s includes highlights from every Sotheby’s sale around the world, featuring the rarest works of art and most coveted precious objects on the international market today, including the world’s !nest real estate.

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Regional & Local PublicationsTTR Sotheby’s International Realty collaborates with local and regional publishers to

provide expanded exposure in the luxury, art, philanthrophy and relevant local markets. These publications combine to over 300,000 media impressions.

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An extensive campaign of monthly brand advertisements in global top-tier publications drive tra! c back to sothebysrealty.com.

National & International Print Advertising Program

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National & International Print Advertising Program

Our exclusive lifestyle magazine and property catalogue of Sotheby’s International Realty in the Mid-Atlantic.

The Collection is published twice yearly and distributed to a targeted audience of a! uent individuals.

Circulation: 25,000 print 200,000 digital

Total Impressions: Over 500,000

The Collection Magazine

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TARGETED TECHNOLOGIES

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TARGETED TECHNOLOGIES

Online Presence

Sotheby’s International Realty’s online distribution of property listings to top-tier real estate and targeted media web sites. Our listings receive premium placement on many of the most visited websites and through our proprietary data feed, our listings share

the same high resolution, professional quality imagery.

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TTR Sotheby’s International Realty is able to create custom websites to showcase a single listing with video embed functionalities, a complete high-resolution

photo gallery, and detailed editorial.

Individual Property Websites

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For our Washington Luxury Channel, TTR Sotheby’s International Realty has the ability to create a custom video presentation of a home’s most unique features and location.

The 3 - 5 minute videos are produced by former FOX News anchor, Cynthia Steele Vance. Distribution of the custom video is available on ttrsir.com as well as social media sites.

Custom Video

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TTR Sotheby’s International Realty produces a monthly eNewsletter, showcasing our most exceptional new o! erings and sharing market insights.

With an exceptionally high open rate, our newsletter reaches monthly over 75,000 of Washington’s most in" uential residents.

eNewsletter

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Homepage placement of properties on ttrsir.com, our ! rm’s local website, generated over 2.2 million views last year from 157 countries.

TTR Sotheby’s International Realty reaches more customers online than any of our competitors. Properties featured on the homepage receive the most tra" c on the site and are featured in our digital and social media campaigns.

ttrsir.com

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SothebysRealty.com is the world’s most visited luxury real estate website with over 70 million page views and 90 million property views annually. Visitors to SothebysRealty.com spend an average of 12 minutes per visit.

45% of viewers are from outside the United States. To that end, SothebysRealty.com is available in 15 languages with 40 currencies.

SothebysRealty.com

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SothebysRealty.com

Web Visits May 2013 - May 2014

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Mobile Technologies

SIR Mobile is the only real estate mobile app that works on all devices, anywhere in the world to search for global properties. Our app allows consumers to view properties based on GPS location, address, city or postal code all while displaying detailed property information including price, beds/baths, taxes, high-quality photos and more.

HomeSnap Pro is the !rst of its kind mobile application which provides on demand market analysis and property details with a simple photo taken by a mobile device. We are the !rst luxury brokerage !rm in the Washington metropolitan area to provide this technology to our clients and associates.

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Social Media Social Media is a powerful marketing vehicle when used artfully. It has massive global reach, the ability to en-gage and interact in real-time and creates connections anywhere, anytime. At Sotheby’s International Realty, we use social media to connect your home to our global community of real estate in! uencers to create meaningful conversations and connections.

Our Results:• Thousands of properties showcased• 50 million impressions worldwide annually• 300,000 visits to sothebysrealty.com via

social channels• Extraordinary property of the day features

one property from sothebysrealty.com on Facebook, Twitter, Google+ and Pinterest and generates thousands of additional property views per day.

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Sotheby’s International Realty locations provide a dedicated high-de! nition streaming display of exquisite properties worldwide.

eGallery

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An elaborate property showcase in over 90 Sotheby’s Auction Sale rooms globally provides global exposure for both print brochures and eGallery. Each year, Sotheby’s holds over 350

auctions in these locations, enhancing the exposure of unique and distinctive properties.

Sotheby’s Auction House

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COMMUNITY

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COMMUNITY

Community Leadership

TTR Sotheby’s International Realty is committed to a deep level of engagement and leadership in the community.

Our authentic and purposeful engagement begins with our partners and associates who maintain signi! cant leadership roles in many local and national philanthrophic organizations. This outreach

creates additional visibility and signi! cant word-of-mouth marketing for the properties we represent.

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Community Leadership

ARTSAtlas Performing Arts CenterDC Jazz FestivalDuke Ellington School of the ArtsHillwood MuseumMcLean Project for the ArtsNational Museum of Women in the ArtsSitar Arts CenterStudio TheaterThe AthenaeumThe Phillips CollectionTown Hall Education Arts Recreation CampusWashington Performing Arts SocietyWolf Trap Foundation for the Performing Arts

EDUCATIONTeach for AmericaBeauvoir SchoolFalls Church Education FoundationLittle Folks SchoolSt. Alban’s SchoolPotomac School

COMMUNITYBrainfoodCitizen’s Association of GeorgetownDumbarton Oaks Park ConservancyFriends of Guy MasonFriends of Mitchell ParkFriends of Montrose ParkFriends of Rose ParkFriends of Volta ParkGreater McLean Chamber of CommerceN Street VillageNorthwest Neighbors VillageSt. John’s Episcopal Church, GeorgetownTaste of Friendship HeightsThe Campagna CenterTudor Place

CHARITABLECal Ripken Sr. FoundationCharityWorksFair ChanceHearing + Speech Center at Children’s National Medical CenterLife with CancerLUNGevity FoundationThe March of DimesNational MS SocietyPediatric Oncology Center at Georgetown University Hospital Point FoundationPrevent Cancer FoundationSCAN (Stop Child Abuse Now)Special OlympicsSt. Jude’s Children’s Research HospitalWashington Cancer Institute at Washington HospitalWashington Humane SocietyWhitman-Walker HealthYouth Leadership Foundation

In 2014, TTR Sotheby’s International Realty will sponsor or support over 125 arts, education, community and charitable events, which are further strengthening the community in which we live.

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TTR Sotheby’s International Realty is di!erentiated by its integrity, community leadership and global connections. We provide our clients the most innovative and technically

advanced marketing platform of any brokerage "rm. These distinctive characteristics, along with our professional associates, have made us the fastest growing luxury real estate

brokerage in the Washington region.

Our Commitment

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SIGNIFICANT SALES