This presentation is property of Michael Lewis. 310-801-6040

MARKETING LISTING CONSULTATIONMARKETING LISTING CONSULTATION

PREPARED EXCLUSIVELY FOR:PREPARED EXCLUSIVELY FOR:

The clientele ofPaul Humphries

The Cat & Paul Team(661) 810-5940 Cell

(661) 254-1650 Officepaul@catandpaul.com

25124 Springfield Ct #100, Valencia, CA 91355Office: 661-254-1650 | Cell: 661-810-5940

Email: paul@catandpaul.com | Website: www.CatandPaul.com

PREPARED BY::

Paul HumphriesThe Cat & Paul Team

“It is our desire to exceed our client’s expectations throughout the real estate transaction that brought about the team concept afforded by the Cat & Paul Team. Rather than being generalists doing everything at a mediocre level, we have put together a team of specialists trained to excel in their field of endeavor. It is this passion for excellence and constant improvement that makes the Cat & Paul Team your best choice for all that is real estate.” Cat and Paul

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Dear Jane Doe,

This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is

This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client.

where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is

This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client. This is where you type your personal letter to your potential client.

Sincerely,

John Doe

PROFESSIONAL PROFILEPROFESSIONAL PROFILE

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MARKETING STRATEGY:MARKETING STRATEGY:MARKETING STRATEGYMARKETING STRATEGY

GOALS1.To sell your property in the shortest time, at the highest price, with the least amount of inconvenience to you.2.To keep you informed.3.To represent and protect your interest with the utmost integrity.

OBJECTIVES1.To expose your property to as many potential buyers as possible.2.To expose your property to as many agents as possible.3.To communicate with you on a weekly basis until close of escrow.

INTERNET MARKETINGINTERNET MARKETING

When you list with me, we’ll have access to the Keller Williams Listing System, or KWLS. This proprietary, exclusive system ensures your property is marketed online 24/7 through more than 350 of the most popular search Websites.

EXTENDED MARKET REACH

PROFESSIONAL PHOTOGRAPHYPROFESSIONAL PHOTOGRAPHY

PROPERTY FLYERSPROPERTY FLYERS

POSTCARD MAILINGSPOSTCARD MAILINGS

WEBSITE EXPOSUREWEBSITE EXPOSURE

• www.yourwebsite.com• Search available properties with your specific criteria.

• Interactive website allows you to search multiple areas and cities.

SOCIAL MEDIASOCIAL MEDIA

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https://www.facebook.com/catandpaul.realestate?fref=ts

STAGINGSTAGING

We want your home to be shown in the best possible light to prospective buyers to get you top dollar in the shortest amount of time.

We will create a warm and inviting environment focusing on the best architectural features and selling points of your home.

WHY KELLER WILLIAMSWHY KELLER WILLIAMS

WHY KELLER WILLIAMSWHY KELLER WILLIAMS

Keller Williams is not your traditional Real Estate company. That is why it is not surprising that it is the fastest growing real estate company in North America and soon to be #1 globally. Our phenomenal growth is only part of the story:

• Largest independent real estate franchise

• A network of over 100,000 real estate consultants with a projected growth of 300,000

• 700+ offices in the US and Canada (50 Major Markets)

• Excellence in cutting-edge real estate training, real estate coaching and real estate education

• Most Innovative Real Estate Company – Inman News

WHY KELLER WILLIAMSWHY KELLER WILLIAMS

Technology•Leading-edge tech tools and training give me the edge in effectively marketing your property online, 24 hours a day, seven days a week! Through KW’s exclusive Keller Williams Listing System (KWLS), your property is fed to more than 350 online search engines and available on KW’s Web network of more than 76,000 sites.

•Best of all, because of Keller Williams Realty’s “My Listings, My Leads” philosophy, every single Internet inquiry on your property will come directly to me so that I can follow up quickly on potential buyers for your property.

Teamwork•Keller Williams Realty was designed to reward agents for working together. Based on the belief that we are all more successful if we strive toward a common goal rather than our individual interests, I’m confident that every Keller Williams professional shares the common goal of serving you, my client, in the best way possible.

Knowledge•Keller Williams Realty helps me stay ahead of trends in the real estate industry through its comprehensive, industry-leading training curriculum and research resources. It’s what prepares me to provide you with unparalleled service.

Reliability•Founded on the principles of trust and honesty, Keller Williams Realty emphasizes the importance of having the integrity to do the right thing, always putting your needs first. It reinforces my belief that my success is ultimately determined by the legacy I leave with each client I serve.

Track Record•I’m proud to work for the fastest -growing real estate company in North America and the third-largest real estate company in the United States. It’s proof that when you offer a superior level of service, the word spreads fast.

WHY KELLER WILLIAMSWHY KELLER WILLIAMS

• Keller Williams Realty is has offices across the country and worldwide.

• Keller Williams Realty is has offices across the country.

WHY KELLER WILLIAMS

• Keller Williams Realty is WORLDWIDE.

WHY KELLER WILLIAMS

• Keller Williams Realty is the Largest Real Estate Company in the United States by agent count.

CONSUMER-CENTRIC KW.COMCONSUMER-CENTRIC KW.COM

KELLER WILLIAMS AWARDS & HONORSKELLER WILLIAMS AWARDS & HONORS

MARKET STATISTICSMARKET STATISTICS

SOURCES USED IN HOME SEARCHSOURCES USED IN HOME SEARCH

2012 2013

INTERNET

REAL ESTATE AGENT

YARD SIGN

OPEN HOUSE

PRINT NEWSPAPER AD

HOME BOOK OR MAGAZINE

HOME BUILDER

RELOCATION COMPANY

TELEVISION

BILLBOARD

90% 94%

87% 90%

53% 52%

45% 47%

27% 23%

18% 16%

17% 16%

4% 3%

5% 4%

5% 4%

VALUE OF WEBSITESVALUE OF WEBSITES

VERYUSEFUL

PHOTOS 83%

SOMEWHATUSEFUL

NOTUSEFUL

DID NOT USE /

NOT AVAIL

15% * *

DETAILED INFO ABOUTPROPERTIES FOR SALE

VIRTUAL TOURS

REAL ESTATE AGENTCONTACT INFORMATION

INTERACTIVE MAPS

NEIGHBORHOOD INFO

PENDING SALES/CONTRACT STATUS

DETAILED INFO ABOUT RECENTLY SOLD PROPERTIES

INFORMATION ABOUT UPCOMING OPEN HOUSES

VIDEOS

REAL ESTATE ARTICLES

79% 19% * *

43% 34% 11% 13%

39% 34% 14% 13%

40% 36% 12% 13%

34% 45% 12% 10%

31% 36% 19% 15%

33% 34% 14% 10%

21% 33% 23% 24%

19% 33% 20% 28%

6% 25% 29% 40%

WHAT BUYERS WANT MOST FROM AGENTSWHAT BUYERS WANT MOST FROM AGENTS

53%

11%

12%7%

8%

3%

3%

1%2%

HOW BUYERS FOUND THEIR AGENTHOW BUYERS FOUND THEIR AGENT

2011 2012 2013

46% 45% 42%

9% 11% 12%

9% 10% 12%

7% 6% 6%

6% 6% 6%

3%3%4%

4% 4% 4%

3%4%3%

1% * 1%

* 1% 1%

10 11% 1%

PRICINGPRICING

PRICE RIGHT –ATTRACT BUYERSPRICE RIGHT –ATTRACT BUYERS

• Pricing your property competitively will generate the most activity from agents and buyers.

• Pricing your property too high may make it necessary to drop the price below market value to compete with new, well priced listings.

PRICING MISCONCEPTIONSPRICING MISCONCEPTIONS

• The value of your property is determined by what a buyer is willing to pay and a seller is willing to accept in today’s market.

• Buyers make their pricing decision based on comparing your property to other properties SOLD in your area. Historically, your first offer is usually your best.

PRICED AHEAD OF THE MARKETPRICED AHEAD OF THE MARKET

PRICED AHEAD OF THE MARKETPRICED AHEAD OF THE MARKET

PRICE RIGHT – PRICE RIGHT – TIME ON THE MARKET WORKS AGAINST YOU TIME ON THE MARKET WORKS AGAINST YOU

WHAT SELLS – RIGHT PRICEWHAT SELLS – RIGHT PRICE

• To get your home sold for the most money in the least amount of time, we have to price it “in the market”.

PRICE COMPETITIVELY – THE FIRST 30 DAYS ARE CRITICAL