litebulb group brochure
DESCRIPTION
LiteBulb Group develops innovative products for our brands and clients. Browse these pages to see what we've been up to.TRANSCRIPT
Bringing Brilliant Ideas to Life
Brand Catalogue
LiteBulb Group is backed by Sir Richard Greenbury, former chairman of Marks & Spencer, and Gordon Black, former chairman of Peter Black Holdings.
LiteBulb Group works alongside the ZAG Brand Ventures team at Bartle Bogle Heggarty (BBH) to identify opportunities and develop brands to fit consumer need.
BBH is a communications agency with a global reputation for creatively driven communications that build brands such as Lynx, Audi, British Airways and Vodafone.
We have some major backers
LiteBulb Group is a stock market listed company known for ‘innovating the everyday’ in over 30 countries worldwide. Our creative products earn press attention across a broad spectrum of international outlets including television, print media and online.
This brochure will introduce you to our current brands and product ranges.
Who are LiteBulb?
We are: Our brands:
Who we work with:
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Innovators & trendsetters
Designers & manufacturers
Insightful & targeted
Experienced & forward-thinking
Creators of iconic products
Behind several strong brands
BRINGING BRILLIANT IDEAS
TO LIFE
ScootrixScooter accessories
SeedletsChildren’s gardening products
Cartoon Stripz‘Snap & Twist’ playsets
BlinkConfectionery
Shirt BoxLunchboxes, pencil cases & more
ilaWomen’s personal safety accessories
Scarlett WillowHomeware and gifts
It all started with a parent’s handwritten note, hastily pinned to a nursery notice board, asking if anybody had accidentally taken home the wrong scooter. The missing scooter was blue and orange, with red elastic bands around the T-bar, the note said. The trouble was that this description applied to 95% of the scooters on the pavements at that time. Scootrix was developed to offer children a way to personalise their own scooters, cleverly combining two global trends: scooters and personalised products.Scootrix has been developed to include personalised Scootrix Plates, Mini-Bags and Bottle Bags that attach to handlebars, Sticker Packs, Wheel Stickers, Lights and Noise Makers, which feature four child-friendly sound effects.
www.scootrix.com
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Scootrix PlatesThe children’s version of a personalised number plate, the Scootrix Plate is available in five colours and includes sheets of colourful A-Z and 0-9 stickers. Suitable for all known scooters.
DID yOu
kNOW? 50%of 3-6 year old
kids own ascooter73%
of 7-10 year oldkids own a
scooter
3www.litebulbgroup.com
Scootrix Wheel Sticker SetsDesigned to slide easily past the axle on flat-wheeled scooters, Scootrix Wheel Stickers come in two sets, (one aimed towards girls and one towards boys) and include additional stickers for personalising safety equipment.
Scootrix Sticker SetsChildren adore the process of peeling off stickers and using them to personalise their belongings. Scootrix Sticker Sets come in two varieties, (one aimed towards girls and one towards boys) and are fantastic for decorating the scooter and safety equipment.
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Scootrix Bottle BagInsulated to keep drinks cooler for longer, the Scootrix Bottle Bag can be easily attached to any scooter’s handlebars and holds a standard bottle of water, fruit juice or fizzy pop.
Scootrix Scooter Mini-BagThe Scootrix Mini-Bag is small enough not to throw the scooter off-balance, but large enough to contain packed lunch and a book, and features bungees on the front to hold a favourite toy. Easy to attach and detach from the handlebars.
We are constantly
developing new products to
bring to marketOpportunities
for both additional and
recurring sales
5www.litebulbgroup.com
Scootrix Scootag LightEasy to fit to any scooter’s T-bar, the Scootrix Scootag Light features a simple push mechanism to switch from off, to on or to flashing settings.
SCOOTRIx IN ThE PRESS
Scootrix Noise MakerThe silicone-covered Noise Maker features four sound effects for little people to enjoy: Police Siren, Turbo Boost, Horn and Laser Zap. Easy to fit, and suitable for all known scooters and bikes on the market.
Created by BBC Blue Peter Gardener Chris Collins, Seedlets is designed to get children excited about growing their own food and developing their gardening skills. As colourful and appealing as toys, the lightweight tools and accessories feel comfortable in small hands, allowing children to achieve real results and develop familiarity with the equipment they will grow to use as adults. Seedlets offers ranges tailored to three ability levels: Beginner, Intermediate and Expert, each of which comes with tips from Chris Collins.
www.myseedlets.com
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NEW FOR 2013
Seedlets: BeginnersTargeted at children aged between 3 and 5, the Beginners range is colourful and engaging, encouraging kids to investigate the insects living in their gardens and to grow simple plants like rocket and pumpkins.
DID yOu
kNOW?Created with BBC Gardener Chris Collins
6 out of 10 children think potatoes grow
on trees
7www.litebulbgroup.com
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Seedlets: IntermediateTargeted at children aged between 5 and 10, the Intermediate range starts to develop a more mature look, and delves into more demanding areas like measuring rainfall, using propagators to grow seedlings and growing plants like lettuce and carrots.
Seedlings Complete RangeVibrant, eye-catching display helps drive sales to children and adults alike.
Rocket lettuce can
be grown in 2 weeks, hence
the name
9www.litebulbgroup.com
Seedlets: AdvancedTargeted at children and tweens aged between 8 and 14, the Advanced range is much closer aesthetically to the adult versions of the gardening equipment the tweens will learn to use. Featuring a more sophisticated propagator, long-handled tools and a kneeling pad, the Advanced range drives kids towards the bigger picture of gardening.
Bringing something entirely different to the children’s lunchbox industry, ShirtBox comes in a variety of designs, all based on a shirt-shaped mould. Designs include characters from hit Pixar movie Toy Story, and a broad range of Premiership football teams. Made from sturdy plastic, ShirtBox lunchboxes are large enough to contain a sandwich, drink and snack, and include a carrying handle. We can put your licenced brand or character on a ShirtBox.
www.litebulbgroup.com
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DID yOu
kNOW?180,000 units
sold in 6 months
Sold into all major uk
supermarkets Sandwich BoxPerfect to getting your sandwich to school or work, fully protected and sealed to keep it fresh.
Pencil CaseA high quality pencil case tin can be designed using different teams or characters.
MoneyboxThe perfect place to keep pocket money. Encourage kids to save £1 a week to pay for their favourite team’s new shirt the following season. Comes with clear window strip on reverse to see how savings are stacking up!
Own Brand designsWe can also manufacture your own range of own brand lunch bags, storage boxes and other products at great value prices.
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Blink mints have been expertly developed and manufactured in Germany as high quality sugar-free sweets in a range of original flavours, including peachberry, blackcurrant, cola and peppermint. The unique tin packaging has a collector’s appeal, as each flavour is available in a selection of designs each with an in-built diamanté in the lid. Blink has become a global phenomenon, selling over 16 million tins around the world. LiteBulb Group has UK exclusive distribution for Blink mints and they are selling nationwide in WH Smith.
www.litebulbgroup.com
Blink RangeA range of sugar free mints in premium collectable tin packaging. Perfect for the car or handbag.
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Created as a way to draw children away from television screens, Cartoon Stripz engages children in imaginative play with characters they usually watch rather than interact with. Children simply snap and twist their characters out of the plastic frame, click them into their bases, build the scenery and create inventive stories with the colourful world they’ve just created. Sold in three sizes, Cartoon Stripz sets are perfect pocket money toys, party bag fillers and stocking fillers.
Currently Cartoon Stripz is available with the Moshi Monsters license – do enquire for other license options.
www.cartoonstripz.com
ila is a range of personal safety accessories for women, designed to be both stylish and functional.Most personal safety alarms on the market are cumbersome and unattractive, ending up in inaccessible corners of a handbag or – worse still – on a dusty shelf at home. The personal alarms in the ila range are stylish, so are kept in visible places so that they are immediately accessible in emergency circumstances.
Having launched with the Dusk personal safety alarm, ila has since developed to include portable door alarms, padlocks and an accessory to help women find their keys in a hurry.
www.ilasafety.com
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ila Dusk Personal Alarmila’s signature product features a 130dB female scream, which is highly effective for attracting attention and help from people nearby. Its aesthetic appeal means that women are happy to have it dangling from the outside of their handbags as a charm, so that it is accessible at a moment’s notice should it be needed.
ila Pebble keyring AlarmResearch revealed that most women get their keys out of their handbags long before they need them. The ila Pebble attaches to a keyring so that it is handy in case they fall victim to attack close to their home or vehicle.
DID yOu
kNOW? No other brand
combines safety with
styleSafety is a prime concern
for 87% of women living
in cities
15 www.litebulbgroup.com
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ila hook handbag hook and Compact MirrorA handbag’s contents are worth on average £350/$550. but losing your handbag is about more than just money. Diary, make-up, photographs, keys, mobile phone, MP3 player... A stolen bag has devastating consequences, so we devised the stylish ila Handbag Hook to keep it close at hand.
ila Wedge Door AlarmIdeal for people who travel alone or live in shared accommodation, the innovative ila Wedge is designed to be placed against the inside of a door so that if an unwanted visitor opens it from the outside, the inhabitant and neighbours will be alerted by a 130dB alarm.
ila WordlockA clever twist on an old classic, the ila Wordlock alarm requires a memorable four-letter word rather than the standard numerical combination.
ila Sport PedometerWhilst accurately measuring distance covered and calories burned, the ila Sport also offers a personal alarm function to protect female runners as they train.
The ila range is a proven
sales success in over 30 countries
17www.litebulbgroup.com
ILA IN ThE PRESS
Multipack options
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Handbag Hero: A brilliant, stylish solution to the everyday problem of finding keys in your handbagA few minutes mightn’t seem like long, but if you spend five minutes searching for your keys each day you could waste more than three months of your adult life (just think what you could do with those three months…). ila’s brand new Handbag Hero is a stylish accessory that gives that time back by making keys immediately accessible.
Of course, the more serious consequence of standing by your front door or car casually fumbling around for your keys is that you’re creating an opportunity for a potential thief or attacker to strike while you’re distracted. The Handbag Hero makes keys immediately accessible via a high quality ribbon of leather attached to your handbag with a circular carabiner clip. The Handbag Hero is long enough to reach the lock and easily detachable when necessary. Adorned with an understated tassel, the Handbag Hero looks stylish on any bag.
www.ilasafety.com
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ila handbag hero key RingThe ila Handbag Hero puts an end to frustrated fumbling for keys at the front door. With one end attached to the handbag and the other attached to the set of keys, women can quickly and easily find their keys.
Handbag hero keeps your keys safely in your bag when you’re not using them
NEW FOR 2013
www.litebulbgroup.com
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Scarlett Willow produces beautiful high-end homeware products that are built for a purpose and built to last.Specialising in tableware, Scarlett Willow has a strong brand identity that has become synonymous with excellence in quality, service and presentation, with its packaging and individual designs setting it apart from its competitors.
Scarlett Willow’s stock designs are unique to the brand, either designed in-house or through an exclusive contract with an artist.
www.scarlettwillow.co.uk
21www.litebulbgroup.com
DID yOu
kNOW?
Customers include the office of TRh The Duke and Duchess of
Cambridge
Our products
graced the tables at the
BAFTA awards
PlacematsScarlett Willow produces highest quality placemats in a broad range of designs, including colourful children’s options, sophisticated adults’ designs and the option to fully personalise a set with photographs, maps, initials, family crests, monograms, wedding invitations, or any other image. Presented in the signature red and black Scarlett Willow boxes, the placemat sets make stunning gifts and family heirlooms.
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PlattersThe glass platters are available in a variety of designs, including the signature Scarlett Willow “Very Vintage” range. They can also be fully personalised.
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SCARLETT WILLOW IN
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TraysMuch like the placemats, Scarlett Willow’s trays can be fully personalised, or customers can choose from selection of unique designs, including a series by world-famous artist Susan Crawford.
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The Innovation and Design hubThe LiteBulb Group also owns Innovation and Design Hub, a total turnkey solution for any company looking to manufacture innovative new products or build new ranges.
The service offers design development, manufacturing logistics, UK and international sales, marketing and brand development.
Our mission is simple: to bring brilliant ideas to lifeBrilliant ideas aren’t easy to come by. And they are just as difficult to turn into reality. The LiteBulb Group has extensive experience in both generating and executing ideas. We have innovated, designed, manufactured and distributed our own products across segments, markets and territories around the globe.
Now we are packaging up our experience, our network and our energy by offering a full turnkey service for partners to benefit from.
Think of us as your engine to drive you to marketwww.litebulbdesignhub.com
Got a product ideathat needs realising?
Or perhaps you need help with marketing & distribution?
Or a designthat needs manufacturing?
LiteBulb Logistics
LiteBulb Group has created a Logistics division for companies looking to import or export their products. This is the final piece of the puzzle, meaning that we can now offer our clients a complete turnkey solution, from development through to final delivery.
We have strong, long-term relationships with our UK and international partners, allowing a full range of worldwide cost-effective services, including but not limited to:
· Ocean / Air Freight· Customs clearing· Haulage· Warehousing· Fulfilment
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20 years experience
working with blue chip brands
Our portfolioWe have a proven track record for delivering unique products to meet challenging briefs on time and within budget, which has motivated clients to continue working with us year after year.
> Generating fresh ideas for genuinely unique products> Developing new products to extend an existing brand, staying true to its values> Complying with the requirements involved with protecting and promoting household brands> Creatively driving sales for blue chip companies> Meeting high quality standards with in-house ISO registration and factory audits> Thorough knowledge of logistics, testing and certification requirements for all product
categories in the UK/Europe
Challenge usTell us more about your business/idea/product and we will launch into looking at innovative ideas to help develop your brand.
www.litebulbgroup.com
Tel +44 (0)20 3384 7139 Fax +44 (0)20 3384 [email protected]
Scooter accessories
Lunchboxes and pencil cases & more
Children’s gardening products
Confectionery
Women’s personal safety accessories
‘Snap and Twist’ playsets
Homeware and gifts
®