Patient Guide

Diabetes AssociationPortfolio - 2018

Living everyday with Type II Diabetes

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About this guide

This guide is not intended to Type I Diabetes patients. Type I Diabetes is a disease that need everyday medical care, injec-tions and more specific explanation from a doctor. Every patient have very specific needs a guide is not able to substitute to any medical professionals’ advice.

This product is for the Diabetes Association to help new patients acclimate to their new lifestyle. We have chosen to build a guide that people can have on hand and consult after their first reading. It is addressed to adult patients, with no particular equipment besides a glucometer. We are treating Type II Diabetes.

In this guide patients will find guidelines to adjust their diet, exercise routine and medical relations. It aims to facilitate dis-cussions with praticians, and give some immediate and long term ideas to be able to act now and after reading the guide.

With this guide, patients will be able to incorporate exercise, act on the go to make best choices, assemble proper and adapted meals and understand when and how to go to praticians.

The disease can be stressful, which increases side effects. We offer to the patients a first entry to relieve the overwhelming effect of a chronic disease. By taking small achievable actions and access measurable progress, we hope our patients will feel less guilty and despe-rate.

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Stakeholder needs In 2010 a study found that Type II Diabetes is very vulnerable to stress and exterior factors. Patients that lived with symptoms of the disease show that blood sugar levels are very affected by the news. A rise of alarm signal in other vital signs such as blood pressure and heart rate was observed as well. To this day, a lot of website bear information to help patients but they have to dig to find relevant and accurate information appliable to their case. Distribution of this guide by doctors will give an immediate answer to the problem and increase chances for the patients to act quickly and associate their changes with the date they heared the news, and provide terms for further search on their own. It also be used by doctors to illustrate advice and better the bond with the medical profession.

The guide must be :

• effective : every piece of information is taken from an interview and a call from a diabetologist. A medical student will review the guide for accuracy.

• Quick: the guide can be read or consulted. The content must not be too long or wordy.

• Versatile: we offer multiple choices, and alternatives. We also provide guidelines to follow and example of the application.

User’s satisfaction :

• Be more confident

• Stimulate the will to act on the disease

• Less inconvenience everyday

• Less fear

After reading this book, the reader will be able:

• To check their blood sugar using a glucometer

• To build their meal according to their disease

• To start exercise at their pace

• To make choices when eating out and dining in

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Problem Stakeholders Value Content Types AudienceDealing with diabetes seems overwhelming on a daily basis.

Stress increase the symptoms of the disease and affect patients significantly.

Medical professionals

Patient’s family

Health Insurance

Blood sugar devices deve-lopment and management teams

Producing objects patients and relatives can refer to.

Breaking down taking care of a chronic disease into concrete actions.

Increase the knowledge of patient and relatives on the disease, its cause and its effects.

Procedures on devices

Checklist for medical follow up

Healthy swaps to Limit sugar consumption

Diabetic friendly recipes 30-min workouts ideas

Type 2 diabetes new pa-tients, just discovered the disease.

From young adults to middle age

European citizens

Access to technology

Need more information on what they could do to live withdiabetes Activities Channels

Document devices

Collect medical advice

Checklist for medical fol-low up

Collect patients’ tips and recipes

Empower physical activity

PDF document (guide) available on sites of as-sociation and institutions

Detachable standalone sheet for healthy swaps

Detachable mini cook-book

Video: tutorials Recipes Workouts

Costs Revenue Licenses in InDesign and Word (PBD software)

Licences in Video software

Medical expertise

Study group for relatives

Study group for patients

Documents on devices : less training required

Less calls to the doctors, less visits required.

Active patients ensure to be involved in their follow-up and relieve their relatives of the caretaking fatigue.

Content business model

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Dahia Bétik

« Why be sick when you can be sleek.»

Joyful, motivated, dynamic.

36 years old Women Has a son (8 years old)Lives in Nantes, France. Works as Senior AuditorNot sporty yet but could be interestedEating habits reflect active life: meals easy, fast but mostly balanced. Likes to sing.

Dahia : The new patient BehaviorsPains:

Diabetes have constraints

Daily needle use: uncomfort

Dealing with dietary restrictions: not easy

Daily efforts and vigilance to:

• Get daily checks • Get daily medicine

Apprehensibility

confident petrified

Reliability

consistent irregular

Activity

marathonian couch-potato

Busy

available unavailable

Sweet tooth

sugar free candyman

Rich foods

Kale enthusiastic swims in French fries

Gains:

Reducing medecine/drug prescriptions

Healthier lifestyle

Less complications and risks

Better life conditions

Context:

Newly discovered patient

Motivated be in charge of her illness

Wants to adopt a better life hygiene

Fears it’s difficult to manage

Wants to be a role model

User Persona

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Discover Compare/Evaluate Acquire Use AdvocateDoing

Search for medical advice to adjust daily life to a disease.

Looks for institutional/associative guides, tips and help on the subject

Wants to access the guide as a pdf or online for on the go

Follow the guide, Take separable content for to go tips

Discuss with family doctor about question Sends feedback

ThinkingMy day-to-day life has to change, I need help

Is there a book that resume all I need to do?

This book is short but complete but I’d like a preview before getting it.

I learn by reading the guide and use its procedures. What do I do if I need advice on the go ?

I’m more at ease with my condition.I’m willing to discuss the info with my doctor and send feedback

Feeling

Channels search engine diabetes association website

links on others dia-betes associations website

video on devices procedures

paper based guideseparable sheets to go

mailing list forms

Content mini web site sample to doctors Some features avai-lable online

Managing type 2 diabetes daily

share buttoncontact pages

Patient Experience Map

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Visual Chart

We are mainly working with flat design illustration. To illustrate the device procedure we shot with a 53 year old patient at her home to keep a relatable impression. Visual Identity

In this guide, I needed to make information clear, easy to identify. In a proper solution, I would had standalone sheets for every day purpose such a follow-up list for medical appointments, a glucometer evolution tracker that the patients can print at their planner dimensions to bring it with them everywhere.

The guide has to be pleasing, trustworthy. I needed to avoid any criticality that could cause the reader to fear the disease or to feel guilty. We only provide a tool to help the patients adapt to life with Type II diabetes step by step so that the disease does not take over their existence.

To do so, I chose traditional colors, navy and red, associated with a modern serif font, and minimalist illustrations.

Lifestyle guides often use green. It symbolizes freshness and nature. But yellow green can be associated to sickness and dis-cord. Some people suffering from visual perception issues can see green with more yellow tones.

I choose to stick with navy blue to avoid my document to be perceived as yellow. I also choose Red for vitality, and white as back color .

Navy:

Navy blue is very readable and represents trust, calm and success in our document.

Medical documents usually use light blue. It’s communicating serenity, flexibility and confidence. Navy blue is to me more readable. It adds the dimension of stability to the visual impression of my document. It also convey the sincerity and cleanliness of the goal. It’s modern and suits perfectly the topic of health. As blue implies calm and wiseness, I framed all my conceptual content in navy.

Red :

Red represents the active, engaging purpose of my document. Red is the color of energy, strength and determination. For my book, I choose Red because it is associated to human metabolism, respiration, and vital signs (blood pressure, heart rate, blood sugar).

Thus, red fits the theme of diabetic friendly life. One of the main part assesses one vital sign : blood sugar levels.

As red inspires activity and aims to take action, I framed all my procedural content in red.

White: White as a back, is neutral. It enables us to deal with other colors and avoid readability issues. It is also associated with cleanliness, light and sterility. White is also associated with healing and medical professionals (hospitals, white coats). White has an economical asset: it is cheaper to print.

Font: For font, I used a serif type. It is meant for paperbased documentation and brings a trustful side to the words.

I chose Rockwell for a vintage modern look to my guide. It conveys active reading and fun writing. It was designed for small size text. It’s a serif type, designed for paper. I chose to build my guide around smaller paragraphs distilled on pages for more readability and appeal to the reader. If the reader wants to consult the book, he can use the 3 tables of content and the index. Otherwise if he would like to have a complete overview, he can read the entire document.

I chose regular lettering but different sizes. Titles will be in 24 pt, paragraph is 14 pt. I chose black on white for word content to reach the best readability possible. It is also be less costly for medical institutions, associations or hospitals want to distribute.Titles in the tables of contents are in the color of the guide.

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Controlled Vocabulary

Nouns we say Nouns we do not say Why ? Diabetes illness/disease Diabetes is a condition well-known for the effect of en-

vironment on the patient. We prefer to call the disease by its name to eliminate leaving to much place to me-dication.

patient ill We want to encourage the patient to be conscient of the pathology. We do not want to encourage fatality.

glucometer measuring device It is the term patients will hear from their doctors. We want them to be used to the exact term.

blood sugar glycemia Blood sugar emphasize on sugars. Plus it can be easily pictures

blood sugar levelsglucose levels

blood glucose level, blood sugar concentration

We prefer the relation to glucometer and the picture of blood sugar.

exposure exposition Exposure means being exposed, uncovered, or unpro-tected. Exposition means exposing something to so-mething.

serving size portion Serving size refers to the portion decided by the fabri-cant. It is more objective than a portion, any individual has its own idea of a portion of food.

nutrition Calls for nourishment the patient will be able to find in food.

diet Reflects daily basis and being aware and attentive

• Nouns

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• Adjectives and adverbs

• Verbs

Verbs we say Verbs we do not say Why ? manage Part of the engaging mecanism. Plus introduces a

notion of long term. balance balance has a peaceful meaning, in a verb it helps

push the reader towards their goalexercise work out Work implies something the reader has to do. We

wanted their activites to bring them fun.adjust adapt Adjust implies making something better without

too important changes. increase go up Increase fits the health variables we have to deal

with in the book. incorporate take in, combine Incorporate conveys the effect of step by step pro-

gress.prepare anticipate Involves the patient today. avoid Avoids negative forms of sentences. choose select Less automatic processengage Involves the patient today.

Adjectives/Adverbs we say Adjectives we don’t say Why ? everyday daily Implies that the changes are permanent. active busyhealthy good for you Related to health medical doctor Implies that the medical aspect will involve several

speciality

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Heterarchial Taxonomy

Patient journey map

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H O M E

WORK

DOCTOR

Quick store-bought lunch

Bike to work

Plan appointments

Check blood sugar

SwimGrocery shopping

F e e l i n g sick

Appointment and tests

Record results

Work with prepared lunch

Medical appointments

Results and guide hand out

Meal Preparation

Get glucometer