living, learning, sharing moments in our lives

Living, learning, sharing... moments in our lives...Today’s travelers are looking for creative, insightful, authentic experiences which immerse

them in the life and culture of faraway lands. They hope to meet local people and get behind

the scenes.

Travelers are also better informed about the negative impacts which tourism can have on local

communities and the environment. They are searching for ‘fairer’, more ‘responsible’ travel

experiences.

In an era where tourists value local experiences and also expect tourism to benefit destinations,

it has never been more important for tourism to support local communities and protect

the environment.

In Thailand, the tourism industry has awoken to this realisation.

With the publication of this book, ‘Local Insight - Thai Community Based Tourism’,

The Tourism Authority of Thailand (TAT) once again confirms our commitment to support

tourism which celebrates and protects Thailand’s precious peoples, cultures and nature.

This book is full of creative, fun, living, learning experiences, based on very special aspects

of life, culture and nature which local people have chosen to share with guests. Community

members manage and operate these programs. They choose how they wish to be presented.

They feel proud to share their lives with guests.

Our people are waiting to welcome you… to share inspiring moments in our lives…

in the heart of Thailand.

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IntroductionBy Thailand Community Based Tourism Institute (CBT-I)

15 years ago, nobody believed that local communities could develop and manage their own

tourism programs. Local people would be visited without understanding where tourists were

arriving from, or why they wanted to visit. Very often, negative impacts exceeded any benefits

to local people.

Today, many of the communities in this book have received national and international awards,

in recognition for their success working together and using tourism as a tool for conservation,

cultural affirmation and poverty alleviation.

Community members are searching for ‘Responsible tourism’ partners, and are ready

to develop innovative programs together, which are informed by the expertise of industry

and community, working together. As we approach the second decade of the 21st century,

the challenge is to involve communities as informed partners in the tourism industry, receiving

a fair share of benefits and responsibilities.

This handbook provides information about 20 of Thailand’s leading CBT communities. Beyond

that, it also provides simple guidelines for responsible tour operators on ‘how to work together

effectively with local communities’ so that CBT can succeed. The CBT-I team hope that this is

a useful resource for both product and partnership development.

Potjana Suansri, Director

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CONTENTBaan Pha Toh 72

Baan Leeled 76

Baan Klong Noi 80

Baan Prom Lok 84

Baan Talae Nok 88

Koh Yao Noi 92

Which important places are close to these communities? 96

Part 3: Insight guidelines for working with CBT communities. 97 Supporting the people in the product… challenge of marketing CBT 98

What types of guests are communities hoping to welcome? 99

What types of partners are CBT communities searching for? 103

Guidelines for working successfully with CBT communities: 104

Part 4: Recommended Responsible Ground Operators 109

Part 5: Thailand Community Based Tourism Institute 115

How tour operators can work with CBT-I 117

Responsible Travel Guidelines for Thailand 120

Part 1: Community Based Tourism – Why, What, How? 9

What is Community Based Tourism? 10

What can guests do and experience on a CBT Tour? 10

How is CBT different from similar types of rural tourism? 13

Part 2: Thailand’s Top 20 Community Based Tourism Communities 15

Map of Top Twenty CBT communities 16

Key and list of Top Twenty CBT communities 17

Baan Mae Kampong 18

Baan Mae Klang Luang 22

Baan Pha Mon 26

Doi Luang Chiang Dao 30

Baan Huai Kee Lek 34

Baan Ja Boo See 38

Baan Ja Bo 42

Baan Mae La Na 46

Baan Huai Hee 50

Baan Huai Tong Kor 54

Baan Nong Mae Na 60

Baan Prasat 64

Baan Salak Khok 68

Baan Baang Phlap 70

6 7

8 9

PART 1Community Based Tourism Why, What, How?

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What is Community Based Tourism?In Thailand, over 70 local communities are developing Community Based Tourism (CBT).

CBT programs are designed based upon special elements of local lifestyle, culture, people and

nature that community members feel proud of and choose to share with guests.

CBT services and activities are planned and managed by local community members, working

together in a ‘CBT Group.’ Activities are lead by trained community guides and host family

members.

In addition to being a fun and interesting experience for guests, CBT programs are designed

to support social and environmental work, build the skills of local people and distribute

benefits fairly.

Communities which choose to develop CBT require several steps of training to develop

the knowledge and skills which enable them to welcome guests and work with actors in

the tourism industry.

Training includes planning, the development of a local CBT Group, management, tour

operation, marketing and monitoring CBT. Communities are assisted to develop activities,

programs, prices, booking systems and other essential elements of a successful tour.

Communities also learn how to distribute the benefits of tourism within and beyond CBT service

providers. They use techniques such as queues and contributing income to a Community Fund.

What can guests do and experience on a CBT Tour? Guests who choose CBT have an opportunity to experience and learn about the community

and their environment through fun, ‘hands-on’ activities lead by local guides, such as jungle

trekking, traditional fishing, natural dying and learning to cook local dishes.

Where do guests stay?Guests may stay with a local family in a homestay, in a community-owned lodge, or even

a community campsite.

Accommodation will be typical local style. Guests can expect clean, safe, welcoming and

comfortable accommodation. However, the community members are not able to offer luxury

or hotel standards.

Rooms are likely to be fan cooled, rather than air-conditioned.

What do guests eat?Special dishes will be prepared, made from typical local ingredients. Guests can often join

their host families to collect fresh ingredients from a garden or orchard, and may help to cook

if they wish.

Pure drinking water, hot coffee and tea are available for guests*. Vegetarian food, mildly spiced

dishes, or dishes prepared without chili are available for guests on request.*

How do guests get around?Local transport is used when traveling during the program. This could be a private car for

a transfer to the community, or by boat or bicycle for activities taking place in the community.

Vehicles are well maintained, and necessary safety equipment such as life jackets and helmets

are available for guests to use *. Motorbikes are not offered to guests.

12 13

How do guests and hosts communicate?Hosts are usually excited to welcome guests, and very keen to try and communicate.

To assist interaction, ‘Thai-English language sheets’ are available for guests.* These include

simple conversations in Thai and English, which can be used to break the ice (with body

language and a sense of humour!)

Local community guides and homestay hosts cannot usually speak English. Professional tour

guides need to be instructed and trained to assist guests and hosts to communicate.

Who do guests meet?Guests meet a variety of welcoming, interesting people during their time in the village.

Local people with a role in the CBT program may include homestay families, community tour

guides, craftsmen, performers, community leaders, students and teachers, village elders and

other interesting characters.

Local people’s central role in the CBT program creates an enthusiastic and welcoming

atmosphere. Local guides are proud to share culture and life in their community. However,

guests will also be given some free time to relax and unwind.

Safe and sound?CBT communities take safety seriously. Every effort is made to ensure that guests are and

feel safe. Nevertheless, tour operators are recommended to visit the community in person to

survey and assess any safety issues according to their own standards. Guests should organise

insurance before arrival.

• Note:CBT-Iareconfident in the levelofserviceandsafetyprovidedbythesecommunities.

However,touroperatorsshouldconfirmthedetailsofalltourservicestoensurethatthattheyareincluded

inthefinalprogram.Werecommendthatinterestedtouroperatorsinformandcoordinatewithour

organisationpriortodevelopingatripwithaCBTcommunity.Pleasecontactinfo@cbt-i.org

How is CBT different from similar types of rural tourism?Eco, agro, sight seeing…. There are so many different rural experiences available for tourists.

Is CBT really any different?

CBT is a truly unique experience for tourists because:Community…

Hosts feel very proud of their leading roles in CBT. This leads to a particularly warm welcome.

Cultural exchange is more profound than regular village tours. Guests meet a variety of people,

an authentic experience of the whole community…

Environment…

The lives of local people are intimately connected with the natural world. Activities will bring

this relationship alive, adding a new depth to guests’ enjoyment and appreciation of nature.

Their visit will also contribute towards nature conservation.

Benefit…

CBT is the result of months of training and effort. Local people benefit through income, skills,

and a healthy environment. CBT directly increases the confidence and capacity of local people

to negotiate a better deal from development!

14 15

Even small numbers of guests can make a valuable economic contribution

to local community members. However, increasing income is only one of the

goals of CBT. Communities consider a much broader question: “How can we

use tourism to support sustainable development in our community?” Benefits

of CBT include income, improved hygiene, new skills and knowledge, and funds to support

local conservation and social work. For example:

• Northern‘hilltribe’peopleinChiangMai,ChiangRaiandMaeHongSonprovinceshave

developed impressive communication skills from their role as community guides. This has

assisted them to present their farming practices to the outside world, cooperate more effectively

with National Park authorities and continue to live and work on their lands.

• From2005to2009,LeeledCBTgroup,SurrathaniwelcomedguestsfromtheAustralian

company, Intrepid Travel. In 2005, Leeled earned 104,000 Baht, and in 2006, 176,000 Baht.

10% of this income contributed towards community funds. Leeled CBT Group’s conservation

efforts lead to an amazing 1000 hectares of new mangrove growth.

• In2004,KohYaoNoiCBTGroup,PhangNga,southernThailand,earned900,000Baht.

Since then, income from CBT has represented an average 10% increase in the annual wage

of participating families. The CBT group has helped to protect fish stocks, coral, sea grass

and mangroves. In 2008, the CBT group sponsored 10 youth environmental camps, waste

collection and reforestation.

PART 2Thailand’s Top 20 Community Based Tourism Communities

Key and list of Top Twenty CBT communities

1. Baan Mae Kampong (Chiang Mai)

2. Baan Mae Klang Luang (Chiang Mai)

3. Baan Pha Mon (Chiang Mai)

4. Doi Luang Chiang Dao (Chiang Mai)

5. Baan Huai Kee Lek (Chiang Rai)

6. Baan Ja Bu See (Chiang Rai)

7. Baan Ja Boo (Mae Hong Son)

8. Baan Mae La Na (Mae Hong Son)

9. Baan Huai Hee (Mae Hong Son)

10. Baan Huai Tong Kor (Mae Hong Son)

11. Baan Nong Mae Na (Petchaboon)

12. Baan Prasat (Nakorn Ratchasima)

13. Baan Salak Khok (Trad)

14. Baan Baang Phlap (Samut Song Khram)

15. Baan Pha Toh (Chomporn)

16. Baan Leeled (Surat Tanee)

17. Baan Klong Noi (Surat Tanee)

18. Baan Prom Lok (Nakorn Srithammarat)

19. Baan Talae Nok (Ranong)

20.KohYaoNoi(PhangNga)

Accommodation:

Homestay

Community Resort

Campsite

Food:

Vegetarian

Halal

Activities:

Culture Exchange

Trekking

Bird watching

Art and Craft

Cultural Performance

Cooking

Boat ride

Cycling

Massage

Swimming

Snorkeling

School visits

Access to nearest city:

train

bus

plane

Transport to community:

public Bus

ferry

minivan

songtoew

4WD

Baan Mae Kampong (Chiang Mai)

Baan Huai Kee Lek (Chiang Rai)

Baan Ja Bu See (Chiang Rai)

Baan Salak Khok (Trad)

Baan Prasat (Nakorn Ratchasima)

Baan Nong Mae Na (Petchaboon)

Baan Pha Toh (Chomporn)

Baan Baang Phlap (Samut Song Khram)

Baan Talae Nok (Ranong)

KohYaoNoi(PhangNga)

Baan Klong Noi (Surat Tanee)

Baan Prom Lok (Nakorn Srithammarat)

Baan Klong Noi (Surat Tanee)

Baan Mae La Na (Mae Hong Son)

Baan Ja Boo(Mae Hong Son)

Baan Huai Hee (Mae Hong Son)

Baan Huai Tong Kor (Mae Hong Son)

Baan Mae Klang Luang (Chiang Mai)

Baan Pha Mon (Chiang Mai)

Doi Luang Chiang Dao (Chiang Mai)

Gulf of Thailand

Bangkok

: 1 Community

Map of Top Twenty CBT communities

16 17

Baan Mae Kampong

Location:The picturesque Northern Thai village of Mae Kampong is located only 50 kilometers from

Chiang Mai city. Nestled on a hillside, 1300 meters above sea level and surrounded by

pristine forest, Mae Kampong has a cool and pleasant climate.

A small stream meanders through the village. Water flowing gently past the typical wooden

houses creates an enchanting atmosphere, in particular during the quiet of evening.

The highlights of Mae Kampong Community“Experience warm Northern Thai hospitality in a home stay; trek through pristine forest and

help your hosts to pick tea; learn about local crafts; marvel at the hydro-energy project.”

Why is Mae Kampong community special?Cultivating tea is a traditional occupation for Northern Thai, highland

people. Mae Kampong village is surrounded by tea plantations which

successive generations have woven into the verdant natural landscape. Tea

trees grow alongside Arabica coffee, herbal medicines and the stunning

natural forest.

Today, tea and coffee cultivation are the main occupations for Mae Kampong. Much of the

tea is used to produce ‘miang’, a snack which local people chew after dinner, or if they feel

tired.

To produce miang, community members rely on traditional methods of planting, harvesting

and fermenting tea. Only the tips of the tea leaves are picked. This allows sufficient sunlight

to reach the old leaves, and enables the community to harvest tea all year round. Guests can

learn about the subtle differences in the properties of tea from month to month!

Lush forest, including a well preserved watershed, has guaranteed an abundance of streams,

which enable Mae Kampong to produce hydro electricity. This clean energy project is

managed by a village cooperative, which is even able to sell electricity to the national power

grid, making Mae Kampong a model community for ‘sustainable energy.’

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Don’t miss this…Activities for guests: Trekking along the nature trail: Guests can accompany local community guides through the

forest, passing tea, coffee and herbal gardens. Enjoy strolling through pristine forest and

learning how the community manage natural resources and harness hydropower.

Camping at Doi Mon Larn: This mountain is the highest point of Mae Kampong, and can be

reached by a moderate trek of 3-5 hours. Guests who reach the summit will see a beautiful

view of the village. There is an area to set up camp. Guides can prepare delicious jungle food,

steamed in bamboo over a camp-fire.

Traditional Northern Thai dance and musical performance: Traditional dances are performed

by local youth, including “Sao Mai” Dance (drawing silk thread), Fingernail Dance, Sword

Dance, Umbrella Dance, and “Thep Ban Theong” (the joyful Diva Dance). Guests can also

enjoy the soothing melodies of “Salaw, Saw, Sueng,” traditional, northern, string

instruments.

Offer alms to the Buddhist monks: Join in an ancient tradition and accrue merit for this life

and the next, by offering alms to Mae Kampong’s saffron-robed monks.

Green Corner: People and PlanetMore than 30 households are actively involved in CBT in Mae Kampong. Villagers

contribute towards the local cooperative, which generates income for all community members

as well as funding a range of social and environmental activities. These include tree planting;

building a buffer line to deter forest fires; and assisting surveillance to prevent illegal logging

and the smuggling of wild orchids from the forest.

The CBT group are aware of the pressures which tourism can put on a small community.

Group members meet regularly to discuss tourism management and community

preparation in terms of staff, natural resources and fair distribution of profits. Local guides

explain Mae Kampong’s cultural and environmental guidelines to guests. Community

members also help manage their own garbage at the household level.

Contact Name : Mr. Prommin Puangmala

Telephone : 08 9559 4797, 08 9431 0993, 08 5675 4598

Address : 78/1 Moo 3, Tambon Huai Kaew, Amphur Mae On,

Chiang Mai 50130

Searching for a quality, responsible tour operator to organise a trip to

Mae Kampong community?

Contact Nutty’s Adventures: [email protected]

http://www.nutty-adventures.com/home/home.php

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Location:TheKarenor“PaKaaKaYor”peopleofMaeKlangLuangmigratedfromBurmain1787,

settling in a fertile valley in the heart of Doi Intanon National Park. Founding families carved

a terrace of emerald rice fields into the mountain landscape, which now makes a stunning

first impression on guests.

The village lies at an elevation of approximately 1,200 meters above sea level, surrounded by

mixed deciduous and hill evergreen forests. The climate is cool. The village is easily accessible,

just off the main highway to Doi Intanon.

The highlights of Mae Klang Luang Community“Enjoy trekking through pristine forest in Doi Intanon National Park; see how the Karen

people live in harmony with nature and start the day with a cup of hot, fresh, Hill tribe

coffee!”

Why is Mae Klang Luang special?Mae Klang Luang’s rice terraces illustrate local wisdom in

water management. This is just one aspect of the Karen

people’s renowned traditional knowledge, which enables

a harmonious coexistence with the environment. From

childhood, villagers explore the forest, developing an intimate

knowledge of their ‘natural supermarket’ of flora and fauna.

Local guides can explain the many uses of forest products in

daily life. For example, as wild foods, herbal medicines and

natural dyes. Moreover, traditional beliefs divide the forest into

areas where crops can be cultivated; ‘community forests’ which

can only be used to gather wild forest products; and sacred

watersheds which much be strictly protected.

Mae Klang Luang also offers fascinating insights into rural

development. Villagers are open to new ideas, while continuing

to value and practice many elements of their traditional

lifestyle. Their balanced compromise between tradition and

modernisation has been assisted by The Royal Project, initiated

by His Majesty the King of Thailand.

Villagers have been assisted to cultivate and sell organic

coffee, as well as farm rainbow trout for sale in Chiang Mai and

beyond. Visitors can visit the simple but interesting Pa Kaa Ka

YorCulturalCenter,whichIncludescollectionsoftheArtand

History of the Karen people in the Mae Klang basin.

Baan Mae Klang Luang

22 23

Don’t miss this…Activities for guests: Experience nature and the daily life of the people: The villagers maintain many

colorful traditions, which have been practiced for generations. Depending on

the month, guests can observe or join these local activities;

Try your hand in the terraced Paddy Fields, flower and fruit gardens: Join your

local guides to look and learn, or participate in the rice cycle with the villagers,

(rice is harvested from June to November). Help catch freshwater prawns from

the rice fields!

Trek into the forest: On short walks for just a couple of hours guests can enjoy

the scenery, visit a local waterfall and learn about the relationship between

forest and community. A longer trek to the peak of ‘Doi Hua Sua’ is also possible

(4-5 hrs). Camp at the peak for an inspiring sunrise view of Lumphun province;

Delicious, hot, fresh, Arabica coffee in the morning: This is a must-do for

coffee lovers and socialites! Join the farmers for a piping hot, early morning

brew!

Contact Name : Mr. Somsak Kerephumtong

Address : Community Based Tourism Center Moo 17,

Jom Thong-Doi Intanon Road, Tambon Baan Luang,

Amphur Jom Thong, Chiang Mai 50160 Tel 081 960 8856

Searching for a quality, responsible tour operator to organise a trip?

Contact Chiang Mai Adventures: [email protected]

http://www.chiangmaiadventure.co.th/2008/index.php

Green Corner: People and Planet

Mae Klang Luang is located inside the boundaries of Doi Intanon National Park, making

opportunities to expand the community very limited. CBT creates additional income for the

villagers, reducing pressure to expand their fields and increase crop production. This helps to

protect the forest.

Through CBT, the people of Mae Klang Luang have also developed new skills which have

improved their quality of life. For example, community members have become better

communicators. They have increased National Park authorities’ understanding of how they

use traditional practices to manage resources sustainably. This has lead to better cooperation

between villagers and park authorities.

24 25

Location:Pha Mon is also located in Doi Intanon National Park, 7 km’s off the main highway and

reached via an unsealed mountain road. One’s first impression of Pha Mon is that it is an

idyllic village, perfectly integrated within the living natural tapestry of mountains and forest.

Pha Mon overlooks a sea of rice paddy, which is breathtaking during the rainy and winter

seasons.

The highlights of Pha Mon Community“Peace, quiet and amazing views; stay in a comfortable community resort; enjoy mountain

biking and bird watching.”

Why is Pha Mon community special?PhaMonisalsoaPaKaaKaYor,Karenvillage.However,PhaMonismuchsmallerthanMae

Klang Luang. The people of Pha Mon prefer to welcome smaller groups of between 2 and 6

travelers. The villagers have built a comfortable bungalow in the rice fields, which is ideal for

a single family to stay in, for a totally unique and intimate experience of local life.

According to local legends, Pha Mon mountain is a sibling of Doi Intanon, and these two

mountains remain at the heart of village livelihoods and spiritual life. Rice fields surround

the community bungalow. At different times of the year, visitors will be able to see the villagers

performing traditional ceremonies in their paddy plots on the terraced hillside.

The cultivation of flowers of temperate climate has been introduced by the Royal Project

as an alternative occupational activity to generate income for the villagers and to reduce

farming activity in the forest area. Guests will see villagers carrying a rainbow of brightly

coloured flowers through the village, and down the mountain for sale in Chiang Mai city.

Baan Pha Mon

26 27

Don’t miss this…Activities for guests: Nature trail and bird watching: Local guides can lead guests on an

exploration of the forest, including a bird watching trail where guests

have the chance to see about 30 kinds of local and migrating birds.

Local guides will share traditional legends, including the role which

birds play in traditional Karen courting rituals!

Cycling: Pha Mon is a fantastic destination for mountain biking, and

some of the local community guides have been trained to lead cycling

trips!

Learn Karen Weaving: Karen women are famous in Thailand for their

bold, bright designs, hand woven using a traditional ‘back strap loom’.

Guests can meet the local weavers, watch them work, and have a go

atweaving themselves. Youwill be amazed at thework and effort

which goes into even a small garment…

A meal with a special view: The local people can organise a very special

meal, right next to the rice fields. Enjoy breakfast with the fragrance

of the rice fields, or sip a cold drink in the evening, as the sun sets

serenely behind the mountains of Pha Mon village.

Green Corner: People and PlanetInitially, villagers from Baan Paa Mon assisted a team of researchers from Chiang Mai to

gather information about the local wisdom of Karen people, in connection to birds in the

Doi Intanon area. This project created a database of local environment and culture. When the

research was completed, the villagers realised that the knowledge which they had collected

could be very attractive for nature enthusiasts. They considered the opportunities of developing

tourism.

After considering the strengths and potentials of the community, a group of villagers decided

to donate their wages from the research project as well as their labor to construct

a community resort. They were assisted by a French tour operator, which continues to send

occasional trips to the village. This resort can accommodate small groups of tourists (max 6),

and provides income for participating families through the allocation of shares. Profits are

contributed towards environmental activities with the local school.

Contact Name : Mr.Surasith Donchaiphaiwan

Address : 29/1 Moo 8 Tambon Baan Luang, Amphur Jom Thong,

Chiang Mai 50160

Tel 086-185-0788 E-mail: [email protected]


Contact Chiang Mai Adventures: [email protected]

http://www.chiangmaiadventure.co.th/2008/index.php

28 29

Location:Baan Hua Tung and Baan Tam communities are ideal

gateways for an exploration of Doi Luang

Chiang Dao, Thailand’s third highest peak and

a haven for rare plant species. The villages are

located approximately 85 km’s from Chiang Mai city,

at the foot of the mountain and close to Doi Chiang

Dao Wildlife Sanctuary.

Behind Hua Tung community, there is a wonderful

view of Chiang Dao mountain. Baan Tam

community is located next to Chiang Dao cave, on

the way to the protected area.

The highlights of Doi Luang Chiang Dao area“Trek to the awe-inspiring summit of Chiang Dao;

study nature and enjoy fantastic views; explore

forest and caves, learn about successful forest

conservation initiatives.”

Why is Doi Luang Chiang Dao area special?Chiang Dao has been molded by the elements into a natural

limestone horseshoe, which supports a unique environment,

including alpine forest, and micro-habitats for many varieties of

indigenous species which cannot be found elsewhere.

The biodiversity of the mountain and surrounding forest

environments have been recognised by the government. They

are protected inside the Doi Chiang Dao Wildlife Sanctuary.

In Baan Hua Tung village, local people have worked together to establish a nationally

famous community forest. In this area, villagers are allowed to collect wild foods, but do

not cut the trees. The area is protected by a combination of community regulations and

‘forest ordination’ by Buddhist monks.

Villagers also have a community bamboo forest. Every year, they help each other to harvest

bamboo, and divide the profits.

Visitor numbers to the summit of Chiang Dao are carefully controlled, and it is only possible

to climb the mountain between November and May. However, guests can visit local villages

and participate in cultural exchange programs all year.

Doi Luang Chiang Dao

30 31

Don’t miss this…Activities for guests:A visit to Chiang Dao can offer a mixture of cultural

insights, warm hospitality, stunning nature and challenging

adventure.

Doi Chiang Dao Luang Trek: (Seasonal– November to May).

Trekking to the peak of Doi Chiang Dao, accompanied by

local guides is a classic adventure. On route, trained local

guides will introduce you to rare plant species. An early

start will be rewarded by a 360 degree view of sunrise

from the peak of Doi Chiang Dao. Watch surrounding

peaks gradually appear through a sea of clouds. Stops can

also be made to visit other scenic areas, such as caves and

waterfalls;

Experience daily life in the three contrasting villages of

Baan Hua Tung, Baan Tam and Baan Faa Suay. Guests can

visit a community forest, make a bamboo basket, or meet

a traditional village herbalist. Homestay with a local family

is possible in Baan Hua Tung village.

History: Chiang Dao is known for many ancient historical

sites, dating from the King Meng Rai and King Naresuan

eras. Guests can visit local caves and temples, and listen to

royal tales from years gone by.

Green Corner: People and PlanetThe Doi Chiang Dao Wildlife Sanctuary, together with the local

office of tourism have established and enforced ecotourism

policies in this area. For example, tourists must hire only trained

and registered guides and porters from the Doi Chiang Dao

Wildlife Sanctuary office. Trekkers must keep to the designated

trails, and camp in appointed areas.

Guides are trained to advise guests how to avoid disturbing

and harming local habitats and ecosystems. By hiring the locally

registered forest guides and porters, tourists help to create more

jobs and increase income for the local villagers. Opportunities

presented by tourism also lead to good relations between local

community members and the forest authorities.

Contact Name : The Office of Coordinating Group of Doi Luang Conservation Center

Address : 90 Moo 5 Tambon Chiang Dao, Amphur Chiang Dao

Chiang Mai Province 50170

Mr. Prajak Dumdang 085-286-4200


Please contact [email protected] for a recommendation

32 33

Location:Huai Kee Lek is an ethnic Akha community, located in Chiang Rai province, in the Wawi

sub-district, approximately 25 km’s from the district center of Mae Saruay. The village can be

reached by a 3.5 km dirt and concrete road, which winds up into the mountains. Huai Kee

Lek community gradually emerges into view, perched impressively on a mountain ridge.

The highlights of Huai Kee Lek Community

“Experience traditional Akha culture in a mountaintop

hut; explore a self-sufficient life; witness ancient

ceremonies and support community efforts to

preserve Akha culture.”

Why is Huai Kee Lek special?

Guests to Huai Kee Lek are allowed a fascinating insight into the daily lives of the Akha.

Huai Kee Lek was established according to traditional Akha beliefs, on a bright and sunny

mountain ridge, far away from water. Akha people do not locate their villages close to water,

because they believe that malevolent water spirits will destroy the village.

The community fields are located approximately 3 to 5 km’s from the village, to prevent

domestic animals from destroying their crops. Fields are located close together, so that

villagers can share their labour, such as planting and harvesting rice.

All aspects of life are influenced by traditional beliefs, which have been passed down orally

between the generations.

Every month, local people participate in ceremonies which form a bridge between these

beliefs and daily activities. Ceremonies are integrated with agricultural practices and

the cycles of the seasons. Akha people use mountain rice for many ceremonies, and plant

corn to feed their pigs and chickens, which are used for ceremonies as well as for eating.

Baan Huai Kee Lek

34 35

Don’t miss this…Activities for guests: Akha culture and traditions tour: Villagers lead

guests to visit important local cultural sites, such

as the iconic Akha Swing and the village Spirit

Gate. Guests learn about the various religious rites

that govern and protect the Akha. Guests also

experience typical daily activities and observe

the extraordinary craftwork that creates traditional

Akha dress and everyday artifacts.

Community forest and nature tour: Local guides lead

guests along the stream and through the fields to

learn how the Akha grow and gather crops, as well

as to see many of the wild plants, fish and animals

that play a part in the villagers’ self-sufficient lives.

Local guides explain the agricultural cycle and

ceremonies which the Akha are responsible for

performing during the year.

Join living traditions: In addition to a general

exploration of the village, local people are keen to

share their living traditions with guests. Visits can be

scheduled to coincide with ceremonies, conducted

naturally each month. Guest are invited to visit,

experience and join together with the Akha people.

Green Corner: People and PlanetAkha beliefs forbid local people from cutting down trees in sacred areas.

Attaching a ‘spirit eye’ to trees indicates that they must not be cut. The watershed

is also sacred, and it is forbidden to farm or cut any trees in the watershed area.

Akha villagers do not destroy termite hills, thereby protecting these small creatures

which play an important role by decomposing and fertilizing the soil.

In May, during the mating season, it is forbidden to hunt big animals. Hunting

pregnant animals is also forbidden. The Akha do not catch frogs or crabs close to

their sacred spring, because they are regarded as the guardians of the watershed.

The people of Huai Kee Lek wish to conserve and celebrate their culture. CBT has

been quite successful as a tool to stimulate interest in traditional Akha culture

among Akha youth, as well to share their culture with the outside world

Contact Name : Mr. Vuthikrai Mawpaa

Address : 9 Moo 9, Tambon Wawee, Amphur Mae Saruay,

Chiang Rai 57180 Tel. 08-9955-9872


Contact Phu Phiang: [email protected]

http://www.phuphiang.com/

36 37

Location:

Ja Boo See is a small village of 30 families, which belong to the Lahu ethnic group. The village

is located approximately 2 hours from the provincial capital of Chiang Rai, and 7 km’s on an

unsealed road from Doi Mae Salong, an ethnic Chinese hill settlement.

It is also possible to travel to Ja Boo See by 4WD along an adventurous back-country route

which links Doi Tung and Doi Mae Salong mountains. The distance of 70 km’s can also be

completed in around 2 to 3 hours.

The highlights of Ja Boo See Community“Stay in a small, friendly Lahu Village. Experience local life and traditions, try your hand at

bamboo crafts and cooking, collect pumpkins and cucumbers with a Lahu guide.”

Why is Ja Boo See special?

Most local people in Ja Boo See still wear their colourful traditional dress, and farm rice using

traditional methods.

Daily life in Ja Boo See revolves around rice paddy and crop fields, where corn, maize,

cucumber and pumpkin are grown. Other typical activities include feeding pigs and

chickens, and gathering fire wood. In the morning, you will see the villagers pounding paddy

rice using a foot mill, which drops like a huge wooden hammer to separate rice grains from

chaffs.

The village is a living workshop of traditional arts and crafts. Villagers spend hours in the forest

gathering medicinal plants to make herbal remedies. They produce bamboo basketry, various

animal and fishing traps, winnowing baskets, mats, brooms and tobacco pipes. Guests can

see weaving, sewing, blacksmithing, knife and crossbow crafting. The Lahu also craft and

play traditional musical instruments including the Lahu pipe or “Kan”, and the “Sueng”

string instrument.

Spiritual life is also vibrant in Ja Boo See. Regular ceremonies are performed at “Baan Tow

Bow” (the religious leader’s home), while other festivals take place annually in a sacred

dancingcircle.TheNewYear inJanuary isaspecialtimetopayrespecttovillagespiritual

Baan Ja Boo See

39

leaders and elderly community members. Villagers

offer food to the elderly and dance ‘Jaku’ until

the dawn. Guests are welcome to join this festival.

Don’t miss this…Activities for guests: Village Life and Handicrafts tour: A local guide will

introduce you to the local way of life, stopping first at

the organic vegetable plots. It’s possible to search for

cucumbers and other vegetables. Back in the village,

guests meet craftspeople and elders, who will explain

about Lahu culture and show you their crafting skills.

Discover how a variety of bamboo handicrafts and

traditionalmusicalinstrumentsaremade.Youcanalso

try playing a Lahu bamboo pipe!

Forest Trekking or a take gentle stroll: Guests can go for

a gentle stroll to nearby natural sites, such as the pretty

Mae Kik Waterfall which is the watershed of Mae Jan

River. The Lahu are renowned for intimate knowledge

of the forest and hunting prowess. Local guides can

lead guests along a 5 km forest trail to gather edible

wild foods; such as fish, vegetables and plants. Guests

can help to make traditional forest food.

Contact Name : Khun Amornrat Ratanachai

Address : 61 Moo 5, Baan Ja Boo See, Tambon Mae Salong Nok,

Amphur Mae Faa Luang, Chiang Rai

Tel. 081-021-3992

E-mail: [email protected]


Contact Natural focus: [email protected]

www.naturalfocus-cbt.com

40 41

Green Corner: People and PlanetVillagers work together to preserve the fertility of the forest. This

project is a collaborative effort between the Highland Community

Development Foundation and Ja Boo See.

Community members are actively involved in the sustainable

management of natural resources, through setting community

guidelines for forest use, resource mapping and reforestation.

Ja Boo See community was selected as a case study of

the Community Based natural resource management process

through Community Based tourism, and has since become

a learning center for other communities.

Location:Ja Bo is a Lahu village sitting on a mountain ridge, accessed by

a small mountain road, approximately 10 km’s off the main

highway to Mae Hong Son. Behind the village, a limestone

cliff soars into the sky, containing many caves, which are

recognized as important prehistoric, archeological sites.

These caves contain mysterious, prehistoric coffins, which

are considered by local people to be the home of “Pee Men,”

or powerful village spirits.

The highlights of Ja Bo Community “Stay in a traditional Lahu village, explore the nature trail and sacred cave with local

guides; get to know the friendly local people, taste traditional Lahu food!”

Why is Ja Bo special?The Lahu people of Ja Bo are colourful, flamboyant and welcoming.

Village life is invested with a special energy which visitors will not fail

to notice. Guests who are lucky enough to visit during the Lahu new

year, or other important festival times will have the chance to learn

traditional dances from community members, in the sacred dancing

circle.

Ja Bo community is known for traditional medicine. The village doctor

does not require any payment for his services. He provides free

treatment to every patient whether they are rich or poor. After the

illness has been cured, the patient may give something in return in

the form of cash, barter, or labor.

Ja Bo is also a good place to try traditional Lahu food, made from

wild vegetables such as mushrooms, bamboo shoots, young leaves

which guests can help their hosts to collect from the forest, or

cultivated vegetables such as cucumber, pumpkin, and string bean

from the villagers’ gardens.

During festivals, guests may be able to try ‘Khao Puk’, a soft, sticky,

sweet rice cake. Several hours and the energy of several people

will be used to knead and pound this snack, before the villagers

decide that it is ready to eat!

Baan Ja Bo

42 43

Don’t miss this…Activities for guests:

Cultural insight: In 2 or 3 hours, guests can explore the village’s

important cultural sites. Local guides can escort you to the sacred

“Ran JaKueh”dancingground.Youwillhave thechance tomeet

local craftspeople, usually making clothes and bamboo instruments.

Guests may meet the village spirit doctor.

Weaving workshop: Local women are proud of their sewing and

weaving skills. They are happy to show guests how they sew and

decorate traditional dress, and explain the meaning of the many

different colours of their clothes. Guests can sit for half an hour, or

half a day enjoying the lively company of the weavers, sharing stories

about life at home and in the village.

Visit Pee Man Cave: is home of the ghosts of the village. Trek through

the village and up the mountain to the mouth of the cave, which

is reached by a wooden stairway, built securely on the cliff. Inside

Pee Man cave, there are numerous pre-historic coffins; some lying on

the ground, and some on top of tall poles. There are also beautiful

glittering stalactites and stalagmites. Taw Kaw Cave and the Sacred

Pond Cave can also be visited on a longer trek.

Green Corner: People and PlanetBaan Ja Bo Community Based Tourism Group was formed in 2001 to create better

understanding of Lahu people’s livelihoods, traditions, and culture. In particular, Ja Bo

community wanted to show that the Lahu people are able to live harmoniously with the

forest. At that time, many communities were being relocated from national park areas.

The villagers wanted to prove that they did not use destructive farming practices as was

understood by lowland people.

Villagers showed guests their community forests,

and explained that the community already zoned

and protected forest lands. With forest protected

from encroachment, it would not be necessary for

the community to be relocated.

Through preparing to welcome guests, the villagers

have also experienced improvements to their health

and hygiene. They have also become more confident

to represent their culture.

Contact Name : Mr. Sornchai Prainethitham

Address : Community Based Tourism Coordination Center Moo 4, Tambon Pang Ma Pha,

Amphur Pang Ma Pha, Mae Hong Son 58150 Tel. 080-677-5794


Contact Tour Merng Tai [email protected]

http://www.maehongson4u.com/tmt/tmt_home_eng.htm

44 45

Location:MaeLaNaisanethnicThaiYai(Shan)community,located18km’sfromPangMaPha,and

framed by the rugged mountains of Mae Hong Son province. This tranquil village lies in

a valley, surrounded by paddy fields. On arrival, visitors will notice the beautiful, simple, Shan

style Buddhist temple. A river winds gently through the village, complementing the peaceful

atmosphere.

The highlights of Mae La Na Community“ExperienceThaiYai lifestyle,historyandsereneBuddhistculture;explorestunningcaves;

enjoy traditional Thai massage and a local herbal sauna.”

Why is Mae La Na community special?Mae La Na’s Shan heritage and Buddhist beliefs are visible in every

aspect of daily life. Crafted from golden teak, the temple lies at the

heart of the village. Several layers of temple roof slope graciously

down and outwards, framing the entrance to the temple. Every

month, the villagers participate in Buddhist ceremonies, including

the nationally famous “Poy Saang Long” ritual, where young men

are carried by relatives to the temple to become novice monks.

The people of Mae La Na have also revived an ancient Shan performance art, known as

“Jaad Tai.” Dancers wear elaborate animal costumes, such as deer and peacock. They

perform a vibrant dance, which almost convinces the audience that real animals are

dancing. Jaad Tai had been forgotten for several decades. In 2000, a group of community

members decided to revive this art, so that it would not be lost forever to the younger

generation of Shan.

Traditional knowledge about how to produce organic sesame oil has also been successfully

passed on, and earns significant income for local people.

Outside Mae La Na, the environment is rugged and beautiful. Several caves can be reached

within 2-3 hours on foot. These include small, dry caves for soft adventure, as well as serious

cave systems, requiring special equipment to explore, which run underground for hundreds

of meters, and include stretches of black water. Nature lovers who prefer to stay above

ground will enjoy exploring the forest.

Baan Mae La Na

46 47

Don’t miss this Activities for guests:

Trek to local caves: Several caves can be visited, ranging from 300 meters in length to 12

kilometers. Inside Mae La Na cave, there are underground rivers, waterfalls and exotic wild

life. Significant species include the rare Rana bylthill, Neolisso chilus Subterraneus (no-eyed

fish), snail, tiny mollusk, solo brook carp, and bat. There are also stalactites and stalagmites,

curtain and pearl-shaped limestone formations, and huge subterranean basalt columns.

Enjoy Shan massage and herbal sauna; The Shan have a long tradition of herbal medicine

and massage. Guests can enjoy a relaxing herbal sauna, complemented by fragrant aromas

of various medicinal herbs. There is also a traditional Thai massage group, on hand to help

guests revigorate after a forest trek.

Enjoy Jaad Tai dance performance: local dancers, dressed in colourful costumes blend dance

with the natural movements of wild animals. This project was initiated by a local teacher, and

the group has now been invited to perform around the country. Guests may also be able to

watch a sword dancing performance, which was traditionally performed in order to prepare

warriors before going into battle.

Green Corner: People and PlanetIn 1999, the villagers decided to form their own community based tourism group, in order

to share village life with guests, raise funds to conserve natural resources and create income

for community members. A local NGO, the Project for Recovery of Life and Culture (PRLC),

helped the community to prepare homestays, CBT management and local guides.

The community manages local forest using a zoning system, which divides land around the

community into 4 distinct areas:

Conservation forest. Villagers call this area the “ordained forest,” encompassing an area of

500 rais; (1 rai = 400 m²);

Watershed forest. villagers established rules for forest management and conservation in this

area of 5,000 rais;

Open forest for community use. This area is 500 rais;

Grazing and rotation farming: 4,000 rais is used for farming.

Contact Name : Mr. Jumroon Wongchan Tel 08 5708 8817

Community Based Tourism Coordination Center, Mae La Na

Address : Moo 4, Tambon Pang Ma Pha, Amphur Pang Ma Pha,

Mae Hong Sorn Province 58150




48 49

Location:Baan Huai Hee is a small, ethnic Karen community, located 26

kilometers southeast of Mae Hong Son city. The village lies at

the base of Doi Pui, the provinces’ highest mountain.

Huai Hee can be reached by 4WD, via a gravel road which climbs

up through forest-covered mountains to the village. From Huai Hee,

guests can trek for 3-5 hours to reach the peak of Doi Pui, and enjoy

splendid panoramic views.

Until recently, the village did not have electricity. In 2000,

the government built a solar cell station, which has provided every

village household with green power!

The highlights of Huai Hee Community“Stay with the gentle families of Huai Hee; learn how local people

live with the forest; trek to the peak of Doi Pui mountain and support

wild orchid conservation.”

Why is Huai Hee community special?The people of Baan Huai Hee are friendly and welcoming.

The community is an ideal place to experience the gentle rhythms of

daily life among the Karen,,..custodians of the forest.

Villagers enjoy a simple life. They have few material possessions, and

value their freedom to live independently and close to nature.

Mountain rice farming sustains the community. Local people plant

rice according to a traditional rotation farming system. Under normal

conditions, their plots are cultivated in a cycle of seven to ten-year

intervals. Vegetables are also grown in the rice fields and collected

wild from the forest.

Baan Huai Hee is one of Thailand’s first and most successful CBT

projects. By establishing CBT, the villagers have been able to invite

guests to their village, share their culture and way of life, and prove

to the outside world that the Karen are able to combine farming

with protecting the forest.

The village is also famous for the women’s group, which produces

hand-made, natural dyed, traditional Karen weaving.

Baan Huai Hee

50 51

Don’t miss this…Activities for guests: Life on the farm: Depending on the season, guests can help

their host families to plant or harvest mountain rice and collect

vegetables from the fields and forest. Guests learn how

Karen people work to balance farming and conservation.

Bring fresh vegetables home and cook a typical local dish

with your host family.

Discover Doi Pui nature trail, wild orchids and camping:

At 1700 meters, Doi Pui is the highest point in Mae Hong

Son. The hike to the peak takes a full day, and trekkers are

often rewarded by spectacular sunrises and sunsets. On route,

local guides point out flora and fauna, including edible

and medicinal plants. Guests visit a community project to

protect wild orchids. Camping and short trips to see orchids

are possible.

Volunteer activities: The village teacher is keen for local

children to have a chance to learn some English. There are

opportunities to join in school activities, play games and

teach painting, singing and sports with students.

Green Corner: People and PlanetBaan Huai Hee lies inside Doi Pui national park. Under Thai law, it is illegal to live inside park

boundaries. The community members knew that sustainable use of natural resources was at

the heart of their way of life. They needed a way to educate the public about their farming

practices, so that they would be allowed to continue living traditional lives in the forest.

The village began welcoming small groups of tourists and journalists on study trips, which

developed into community based tourism. Villagers showed guests how they protected the

forest, which lead to improved relations with government.

Developing CBT also enabled villagers to learn more about the outside world. Positive

feedback from guests reinforced the value of their culture, motivating some village youth to

stay in Baan Huai Hee, rather than move to the city. They work as local guides. In the future,

they hope to work as park rangers.

Tourists contribute towards a community fund, which is used to finance local village projects,

such as a wild orchid hospital.

Contact Name : Mr. Pramuan Sahlaewa

Address : 34/1 Moo 8, Tambon Huai Poo Long,

Amphur Muang, Mae Hong Son 58000




52 53

Location:Huai Tong Kor community is located in a wild and remote part

of Mae Hong Son province. It takes approximately 4 hours to

reach the village by 4WD, which can be challenging in the rainy

season, when the road is slippery.

Travelers who do make the trip will be impressed by this

picturesque village, nestled in heart of the forest, where people

still lead a highly self-sufficient life.

The highlights of Huai Tong Kor Community“Experience traditional Karen life, marvel at local sword dancing, enjoy a challenging trek

into the mountains, lead by local Karen woodsmen.”

Why is Huai Tong Kor community special?Huai Tong Kor village was established over 200 hundred years ago, named after “Tong Kor,”

a palm leaf which is used as natural roofing. Today, the people continue to live a simple, calm

life guided by their Karen traditions.

The villagers practice a combination of rotation and terraced paddy farming, as well as

raising animals. Water is plentiful, and villagers use traditional “Mueng Fai” methods for

managing water and irrigating the rice fields. This is a system of tiny canals, through which

farmers channel and control water on its way to the fields. The system is built by hand, with

the help of all villagers.

Because of Huai Tong Kor’s distance from the main road, the community has remained

almost entirely self-sufficient, offering a very authentic insight into traditional Karen life. A

village blacksmith still uses bellows, anvil and hammer to craft scythes used for harvesting

rice; local women weave their own clothes; and the community herbalist is consulted for a

remedy if villagers become ill.

Huai Tong Kaw is a great location for challenging jungle trekking. Nature lovers can climb to

the peak of ‘ghost mountain,’ visit a waterfall 4 km’s from the village, and enjoy river crossings

on a trek back to Mae Hong Son.

Baan Huai Tong Kor

54 55

Don’t miss this…Activities for guests: Challenging trekking: Huai Tong Kor is the place to head for a classic

Thai hill trekking adventure. There are a variety of drop-off points to

trek from, depending on how much of a challenge guests are looking

for. Local woodsmen will lead trekkers through pristine forest, sharing

Karen folklore and stopping here and there to snack on wild jungle

foods. Huai Tong Kor waterfall is over 150 metres high, and can be

reached in 3-5 hours. A trek to Huai Tong Kor can continue on to other

communities, or include camping.

Sword dancing: Sword dancing is the best loved art in the community.

Local youth are proud to display their swordsmanship and dancing skills

to visitors, as well as to other community members. Each stage of the

dance is rich in ceremony and meaning, which local guides will share

with guests.

Traditional occupations: Guests can try pumping the blacksmith’s bellows;

weaving with the village women or witnessing the communities’ local

wisdom managing water through the Mueng Fai system. Local hosts

are always more than happy when active guests join them in the paddy

fields!

Green Corner: People and PlanetThe people of Huai Tong Kor continue to live very simple lives, using few resources.

They practice forest management as an integrated part of their daily lives and farming cycle.

The community work together to define different zones of the forest for farming, gathering

wild foods and conservation.

The quality of the watershed forest in Huai Tong Kor has remained pristine, and the village is

sometimes visited by government and NGO staff who wish to learn more about local methods

of natural resource management.

Contact Name : Mr. Vorakit Wongsaksri

Address : 95 Moo 7, Tambon Huai Poo Long, Amphur Muang,

Mae Hong Son 58000 Tel. 084-372-5516




56 57

“if you want to learn about

Thailand and the people, this

is your chance!”

Wil de Winter,

The Netherlands

Be Our Guest…

“How beautiful Thailand is

and how kind the people

are! They love you at once!”

Annette Sluyter,

The Netherlands

“Staying in Huay Hee made me recognize all the

beauty that’s in life, from all the stars to the

mountains to the smiling people and the cries of the

babies. More than that, it helped me realize that

culture is all the little things that we do every day,

rain or shine. It’s the songs we sing to our children,

the games we play. It’s all the things that families do

together. I want to thank all the villagers for helping

me understand the world and myself”.

Jill Ream / Ann Arbor, Michigan, USA

“Warming hospitality… wonderful experiences

to recall back home”Fran Lenain, Menneville France

“Thank you very much for the time we

spent in your village. We enjoyed the

quietness and the wonderful landscape,

the food and your friendliness, the

nature walks and the participation in

your daily life”.

Diehelm Hofstra, Germany

“It is a nice experience! Especially with children!” Tineke Brausen, the Netherlands “The joy, the family and people of the village” - Luc, 16

“Feeling at home.” Guide,12

“Everything is edible and people shower in the river.”, Kim, 13

“Everyone knows everyone in the village and they do everything together. Everyday they feed the monks”, Matt 15 & 13.

“You can eat ants!!!’ Thomas, 16

Families who enjoyed community based tourism...What was most interesting

“It was wonderful to be able to experience how a real island fisherman lives. My host family were very kind and made wonder-ful food. They were so nice, sweet and generous. I enjoyed their company very much” Families who enjoyed community based tourism…What was most interesting? Megan Petty, USA

58 59

Location:Nong Mae Na community is located inside the beautiful Thung Salaeng Luang National Park,

in Petchabun province.

Visitors to Nong Mae Na will reach the community via a beautiful highway which passes a landscape

of rolling hills and fertile fields where the vilagers plant maize, chilies and vegetables,

as well as raising animals.

The highlights of Nong Mae Na Community“Enjoy a boat journey, wildlife watching, camping, and cultural exchange in friendly Nong

Mae Na. Explore the site where members of the Communist Party of Thailand once lived,

including rice fields, aBaandoned barracks, and look-out posts, catch sight of one of the

world’s rarest jellyfish.”

Why is Nong Mae Na community special?Nong Mae Na offers an intriguing mixture of history, culture

and wildlife. Between 1968 and 1982, the area was an

important base for the Thai Communist Party, who established

a camp in the forest, and battled against the Royal Thai

army for control of this strategic area connecting three

provinces of Phitsanulok, Petchabun and Loei.

It is easy to imagine these historic scenes. The landscape of

cliffs, hills and forest cover is rugged, with many good vantage

points to spy an attack. A short walk into the forest leads

to the aBaandoned camp, including a well preserved selection of huts and a forest parade

ground. The communist rice fields are a further vivid reminder of the struggle.

Beautiful nature and fine weather also makes Nong Mae Na a perfect spot for eco-tourists.

The Community Tourism Management and Conservation Area of Nong Mae Na has

become well known for balancing tourism and conservation. Local guides organise road or river

excursions into the national park, or explorations inside the community.

Between March and April, nature enthusiasts make the journey to see one of the world’s

rarest species of jellyfish, found in only 2 places in Asia. These tiny, delicate animals are an

indicator of the purity of the water in this area, and pay testament to the success of local

conservation efforts.

Baan Nong Mae Na

60 61


Baan Nong Mae Na has a great choice of programs

to suit different interests of guests. The activities

below can be included into a program of 1,2 or

more days:

History of Communist Struggle: Visit the historical

site of Khao Kho - the location of battles from

1968-1982 between the Royal Thai Army.

Thung Salaeng National Park: starting from the

National Park office guests visit the Wildlife Breeding

Center, the beautiful Dok Kra Jeaw flower fields,

mountain pine forest and fern. On the way , it’s

possible to study plants and herbs, visit the Khek

watershed waterfall and enjoy bird-watching.

Finally, guests travel by boat along the Khek River for

around 7 kms to enjoy pristine nature. It’s possible

to camp in the forest by the river, and observe life

in the forest.

River trip and local crafts: Guests float along

the Khek River by boat (about 2 hours) starting

fromKaengBaangRachan(first islet).Youcanfeed

fish at the Buddhist temple. Continue to a second

islet, visit a butterfly watching site and see extremely

rare Freshwater Jellyfish (during the season in

March and April).

Green Corner: People and PlanetThe community committee determines rules and regulations for tourism development,

including conservation. Profits from the program go to a community fund. The community

is also very proud of its reputation as 100% drug free. Community leaders work with local

youth and create sporting and social activities to keep youth away from drugs.

The community are very active in a local conservation network which works to protect the

Khek river, the shared water source for local agriculture. They also work in partnership with

a neigbouring village to organise homestay services.

Contact Name : Khon Rak Pa Nong Mae Na Community Group

Mr. Sompong Toomkham

Address : 58 Moo 6, Tambon Nong Mae Na, Amphur Khao Kho,

Petchaboon 67270 Tel. 081-046-2166


Contact Friends of Nature: [email protected]

www.friendsofnature93.com

62 63

Location:Baan Prasat is located on the plains of Tharnprasat sub-district, Nakhon Ratchasima province,

45 km’s from the provincial capital. The village area contains 3 important historic sites, dating

back 2,500 to 3,000 years.

The highlights of Prasat Community

“Fascinating archeological sites, stay with a local rice farming family, see how handicrafts are

made, taste delicious home-made cakes from the village women’s’ group.”

Why is Prasat community special?Baan Prasart is a typical north-eastern Thai rice farming community, full

of ‘Isaan’ charm and good humour. The people still live a traditional life,

marking time by the changing seasons, and vibrant Buddhist festivals.

Baan Prasat Homestay was established in 1993, following the exciting

discovery of 3 archeological sites inside the community areas. A Visitors’

Center has been constructed, including a 3D model of the community in

the past, exhibits of local burial sites and present-day images of local life.

Community artisans also make the most of the present and past! The

village is a great place to see local people produce a variety of crafts,

including silk and cotton, hats, bags, and even creative innovations such

as document files!

The Tourism Authority of Thailand (TAT) gave the community a helpful

boost by initiating a project which enabled Thai and overseas students to

stay with the community twice a year. This pilot 3 days, 2 nights program

was very successful, and proved that the community could win the hearts

of guests. Today, 36 Homestays welcome tourists from all walks of life.

Baan Prasat is a particularly rich destination for families. Children can

experience a mixture of history, culture, arts, crafts and real life experience,

outside the classroom

Baan Prasat

64 65

Contact Name : Mr.Bunchuai Rampimai

Address : 282 Moo 7, Tambon Thanprasat, Ampoe Non Sung,

Nakhon Ratchasima 30420 Tel. 044 367 075


Please contact [email protected] for a recommendation

Don’t miss this…Activities for guests: Homestay and local welcome: There is no better way to experience Baan Prasat than staying

with a host family. Guests are welcomed like family members into the simple life of Isaan rice

farmers, people with few possessions, but a wealth of spirit and good cheer. In the evening,

guests are lead along a beautiful candle-lit path to the local school where villagers perform

a traditional ‘bai see’ ceremony, followed by a delicious, traditional dinner and a flambouyant

dancing performance by local youth.

Explore the past: The highlight of a visit to Baan Prasat is usually the archeological sites,

which date back 2,500 to 3,000 years. Two museums have a range of information and media

to link visitors to the ancient past.

Insight into local crafts: Local artisans can show guests how to make hats, bags and other

souvenirs. Textiles enthusiasts will enjoy visiting the silk and cotton weaving group, while

music lovers can head for the Thai Classical instrument group, where soprano and alto fiddles

are crafted by hand. If history and culture leave you feeling a little peckish, then you can visit

Baan Prasat women’s group to taste some special Thai cakes and sweets.

Baan Prasat Homestay received a PATA GOLD AWARD in 1994 and an ASENTA GOLD AWARD

in 1996.

Green Corner: People and PlanetThe people of Baan Prasat work together actively to ensure that tourism creates benefits

inside and outside their village.

Inside Baan Prasat, the villagers grow vegetables to feed tourists in home gardens. This helps

to reduce villagers’ expenses while increasing income by providing food. The community

members work together closely with the local school, contributing income from tourism,

training students as ‘youth volunteers’ to give guests information about the local historical

sites, and participating in the evening welcome.

In addition, the community has become well known as a study center for Thai community

members who want to learn how to set up a community group. The people of Baan Prasat

have often used income from tourism to offer free hospitality to these groups, in order to

make a contribution to Thai society.

66 67

Location:The fishing village of Salak Khok is located along a peaceful, sheltered

stretch of coast, at the southern edge of Salak Khok bay, on Koh Chang

Island, in Trad province.

The highlights of Salak Khok Community“Sea, sunset, starlight… and you… treat yourselves to a romantic meal

for 2 on a traditional Thai fishing boat, floating in the serene atmosphere

of Salak Khok Bay and enjoy a colourful dance performance by local

youth.”

Why is Salak Khok community special?The small fishers and fruit farmers of Baan Salak Khok, Koh Chang island, are satisfied to

flow with the traditional rhythms of island life. 20 years of development in Koh Chang

have taught local people to be open to the world, but also selective about which aspects

of modernisation they wish to pursue.

Local families still build their homes on stakes driven into the bay, connected by small timber

bridges, emphasizing their intimate relationship with the sea. Community members work

together to protect Koh Chang’s largest area of mangroves, which most families rely upon

directly on as a nursery for sea life.

To help negotiate a compromise between tradition and new opportunities, community

members decided to establish Baan Salak Khok Community Tour Club. The community

have developed a range of healthy eco-tourism activities, complemented by a touch of

modern management, fair income distribution and support for conservation and social

work.

Don’t miss thisActivities for guests:The community offer guided boat trips into Salak Khok Bay, which is approximately 1

kilometers wide, 2 kilometers long and connected to the sea by a narrow passage. It is very

flat and scattered with islands of mangroves.

Explore mangroves by kayak or boat: Paddle a kayak or ride a boat into the mangroves to

experience local fishing life in Salak Khok. Along the way, you can chat to the local

fishermen.

Sea, sunset and starlight dinner on a traditional Thai boat: … a table for 2 on a traditional

“Rua Jaew” boat, floating past the charming houses of Salak Khok, through pristine

mangrove forest and out to sea. In the bay, guests are served delicious fresh seafood, a bottle

of chilled white wine and the cool breeze of late afternoon. Enjoy a view of Koh Chang’s

white sand and the sun setting into the sea, before a final moment of candle-lit romance

under the stars. Finally, local youth will bid you farewell with a special Thai dance.

Green Corner: People and Planet5% of income from tourism is contributed towards conservation, a scholarship fund for students,

and other projects in the community. The community group elects representatives to

a committee, which is responsible for ensuring that income is distributed fairly, and decides

how to use community funds.

Trainings for tour leaders and local tour guides, as well as trainings on how to implement

environmental activities are also conducted.

Contact Name : Mr.Pittaya Homkrailas

Address : Moo 3, Ko Chang, King Amphoe Ko Chang, Trat

Tel. 081 919 3995

Baan Salak Khok

69

Location:Baan Baang Phlap, Baang Kon sub district, Samut Songkram province

is 71 km’s from Baangkok and 20 minutes from Amphur Wa market.

The community is a classic picture of central Thailand: traditional

teak houses set among verdant fruit orchards.

“Stay in a traditional Thai style house, cycling into your homestay

hosts’ orchards and tasting fresh fruits, visit historical sites and the

home of a Thai musical master.”

Endowed with shady wooded areas and cool streams, Baan Baang

Phlap is an ideal setting for enjoying the simple Thai countryside,

and its philosophy.

The highlights of Baang Phlap Community

Why is Baang Phlap community special?

Don’t miss this…Activities for guests: Agrotourism: guests will enjoy a quintessential Thai experience in Baang Phlap’s peaceful,

shady Thai style homes, surrounded by fruit orchards. This is a popular place to learn about

the Thai King’s sufficiency economy philosophy and chemical free agriculture.

Visit the orchards: Tourists can explore the orchards on foot or by bicycle. Enjoy fresh fruits

and fresh air. Learn how to plant organic pomellos, produce organic fertilzer and ferment

sweet fruits.

Other activities: include touring various historical sites, visiting Baan Phaya Sor, the home of

a renowned music master, exploring local gardens of herbs and vegetables, or trying your

hand at prawn fishing!

Green Corner: People and PlanetBaan Baang Phlap is a study center for chemical free agriculture and self sufficiency life style.

The people are happy to share this knowledge with visitors from inside and outside Thailand. Most of the villagers own fruit orchards, which are famous for rare species of pomello, rose

apple, lychee, mango, coconut and other seasonal fruits.

Villagers established an organisation to manage Community Based, eco and agro tourism,

and to welcome visitors who wish to explore local ways of life and learn how to put the King’s

sufficiency economy philosophy into practice.The village is also part of Samut Songkram’s

fruit street, under the Visiting Lychee Orchards program. Contact Name : Baan Baang Phlap Agro Tourism Center Tel 034 761 985

Address : Mr.Somsong Saengtawan 9/3 Moo 4 Tambon Baang Phrom,

Amphoe Baang Khonthi, Samut Songkhram 77230

Baan Baang Phlap

70 71

Location:“Klong Rua community is located In the heart of the jungle, about 30 km’s from Pah Toh.

A dirt road leads 14 km’s to the village, which is only accessible by 4WD.”

The highlights of Pha Toh Community

“A boat trip to Kuan Kreng swamp, jungle exploration, panning for minerals, fishing at

the waterfall, community history.”

Why is Pha Toh community special?Klong Rua community offers guests an incomparable experience of life in the jungle. Pha Toh

tropical rainforest is an area rich in mineral resources and biodiversity. The community boasts

Thailand’s second largest peat swamps, towering trees, and rare species of flora and fauna,

including the rafflesia flower. Community members have deep knowledge of wild foods,

herbs and animal tracks.

Just as interesting as the environment is the local lifestyle, which demands great resourcefulness

and creativity. The national electricity grid hasn’t reached Klong Rua, so the community use

solar power and water from the local waterfall, Vaew Da Jon. They rely on intimate knowledge

of the forest and careful management of resources to survive.

Ecotourism in Pha Toh is the result of collaborative efforts between local community members,

government offices and local entrepreneurs in 2003. The project has been particularly

successful in creating opportunities for local community members and park authorities to

work together, and thereby proving that community based tourism can be an effective tool

for conservation and the comanagement of natural resources.

Baan Pha Toh

72 73

Don’t miss this…Activities for guests: People and the forest: Guests learn about life in the forest by panning for minerals in the

stream, learning to weave bamboo and tasting a medley of tropical fruits from the jungle

orchards. The winter is coffee season. Guests can experience all stages of the coffee cycle.

Pick,dryandroastthebeans,andthentastefreshcoffee.Youcanalsojointhecommunity

members in the rubber palm plantations, collecting rubber and helping to make rubber

sheets.

Jungle Adventure: Local guides will show you how to catch fish at the edge of the waterfall,

make equipment from bamboo, and try your hand at jungle cooking. Guests can travel by

raft back to the community. If you’re lucky, you will see brightly coloured jungle birds and

other wildlife along the riverside and in the forest.

Green Corner: People and PlanetThe club was established by collaborative efforts of government offices, local entrepreneurs and

local community members in 2003. It links a network of people in 2 sub-districts of Pak Song

and Pa Toh, as well as those dwelling in the forest cushion located in Kaper sub district. With

excellent tourism management focusing on environmentalism and outstanding infrastructure,

the area has attracted nature enthusiasts and tourists searching for soft-adventure.

The Klong Rua Project is a practical means of protecting the natural resources of the community,

while at the same time, community based tourism provides additional income to improve

the local villagers’ quality of life.

The project also stimulates tourists’ understanding about Thai local culture, wisdom, and values.

The local villagers also learn about the outside world through their interactions with the tourists.

The club is known for good quality organisation. Visitors are respectfully requested to follow

rules and regulations of the Ecotourism club.

Contact Name : Baan Pha Toh Agro Tourism

Mr. Pitak Thanetthavornkul

Tel: 07752 0075, 081 721 2400

Address : 56 Moo 6 Tambon Pakthrong

Amphur Pha Toh, Chumporn 86180

74 75

Location:Leeled is located on the Tapee River delta, approximately half and hour by road from Surrathani

and a similar distance from the railway station at Phunphin.

The highlights of Leeled Community

“Take a boat trip into the mangroves to meet local fishermen, and see over 1000 hectares of

new mangrove growth, from community conservation efforts. Meet local occupation groups,

and see a performance of original ‘jungle theatre.’”

Why is Leeled community special?

All aspects of life in Leeled connect with water. Community

members live on the Baanks of the many streams and canals

which flow from the Tapi river. They collect food, building

materials and medicines from the riverside and mangroves which

eventually reach out to the open sea of Baan Don Bay.

Leeled community is famous for developing small-scale tourism

to support mangrove conservation. Income from the ‘Leeled

Community based Tourism for Conservation Club’ has directly

contributed towards replenishing Leeled’s mangrove forests,

thereby supporting sustainable local livelihoods.

In 2003, The European Union and Thai Department of Fisheries

set up the ‘CHARM Project,’ to find creative ways to encourage

local community members to conserve the marine ecosystem,

especially mangroves which are essential for the wellbeing of

local fishing families. Since 2005, Leeled CBT for Conservation

Group’ has welcomed many students, families and adventure

and cultural travelers from around the world.

Guests to Leeled enjoy warm hospitality and delicious food with

friendly local families. Local people play roles as local community

guides, homestay hosts, boat and car drivers.

Baan Leeled

76 77


Boat journey – fishers life and conservation: local guides lead a trip down the river and out

to sea. Guests will meet local fishermen, explore the mangrove forests, and learn how the

local people use mangrove products in their every day life. The guides will also show guests

the 1000 hectares of new mangrove growth which has been recovered since the community

began their conservation efforts. We usually catch sight of some beautiful birds.

Visit ‘environmentally friendly’ local occupation groups Several groups of local people produce

different ‘green’ products including cigarette papers made from Nipa Palm leaf, shrimp paste

and fried coconut worms!

Explore Sri Wichai Historical Site: The communities situated around Sri Wichai Hill, have

a history of between 1500 and 2000 years. The ruins of Sri Wichai, situated on the hill, are

inspired by Hindu architecture, and have a splendid view!

Green Corner: People and PlanetLeeled’s tourism group is an example of international best practice of participatory

community based tourism development. The group have a committee, which meets each

month to share ideas and experience.

In 2005, Leeled earned 104,000 Baht and in 2006, 176,000 from tourism. 10% of income

contributed towards local community funds. Leeled CBT Group’s conservation efforts

have lead to an amazing 1000 hectares of new mangrove growth. Leeled has now been

recognised as one of Thailand’s leading examples of mangrove restoration.

Contact Name : Leeled CBT for Conservation Group

Address : 109 Moo 5 Tambon Leeled Amphoe Phunpin,

Surat Thani, 84130

Tassanee Heet A-nan Tel 087 887 2546


Contact Wild Thailand… [email protected]

www.wildthailand.com78 79

Location:Klong Noi, meaning ‘small canals’, is located about 9 km’s north-east of Surrathani. The village

can be reached by car in around 30 minutes. A better way to arrive is by boat, which can

transport visitors from Surrathani, down the Tapi river, and into the green and shady canals

of Klong Noi.

The highlights of Klong Noi Community“Enjoy life by the river, discover how monkeys work with local people

to farm coconuts, catch fresh prawns, join local youth in conservation

activities.”

Why is Klong Noi community special?The main occupation in Klong Noi is farming coconuts, followed by

other fruits such as guava, Baananas, lemons, mangosteen and rose

apple. People also cultivate vegetable gardens. They plant different

types of vegetable 3 times per year, such as Chinese broccoli, cucumber

and morning glory. Many locals also fish for prawns and other fish

from the middle of the night until dawn.

Klong Noi is well known for river conservation by the local youth. The ‘Kids

Love Klong Noi’ youth group were supported by the Thailand Research

fund, and have received national recognition for their consistent

efforts to conserve water quality. The youth group, in particular their

success motivating adults to support them, has become a model for

successful youth conservation!

The people of Klong Noi hope to meet guests with a real interest in

cultural exchange. They wish to inform guests that they can’t offer

luxury, but all guests will find their stay comfortable, clean, interesting

and welcoming.

Baan Klong Noi

80 81

Don’t miss this…Activities for guests: The Coconut Trail: Guests can visit the ‘palm monkey’ training center to learn about coconut

farming, and the role of the monkeys as chief coconut collectors. The coconut trail continues

to a local Coconut Products group. It’s possible to organise a workshop with the group, to

learn how to make beautiful polished jewelry and other ornaments from recycled coconut

shells.

Experience Local Occupations: Guests can spend a few hours working together with homestay

families in the orchards, see how community members build their fishing boats and help to

catch fresh-water prawns.

Conservation with the youth group: Guests can join in activities together with the “We Love

Klong Noi” student-conservation group. Guests might help clean up the canals, survey ani-

mal or bird species; or work with the students to develop English media for the Klong Noi

Community Based Tourism Club.

Green Corner: People and PlanetKlong Noi community started CBT in 2006 in order to support community development

and conservation initiatives and encourage people to work together. Working in tourism

has given the community members a chance to share the things which they feel proud of

with guests. Appreciation from visitors has motivated the youth even more to continue their

conservation work.

Contact Name : Klong Noi CBT for Conservation Group

Address : 77 Moo 9 Tambon Klong Noi Amphoe Muang, Surat Thani 84000

Mr. Sumart Intraramani Tel 089 728 2810


Contact Wild Thailand… [email protected]

www.wildthailand.com

82 83

Location:Promloke is in Promkiri district, situated to the north-east of the provincial capital of Nakhon

Srithammarat city, approximately 22 kilometers from the city limits. Located inside Promkiri

district, Promloke sub-district covers an area of 72 sq kilometers and includes 8 villages

The highlights of Prom Lok Community“Enjoy a picnic lunch at Promloke waterfall, or get deep into the rain forest by trekking into

Khao Luang National Park; stay with a local family and learn how to cook tasty southern Thai

dishes; experience Southern Thai arts, cycling exploration.”

Why is Prom Lok community special?Promloke community is situated in a scenic area of high plains and

jungle covered mountains, adjacent to Khao Luang National Park.

This world renowned national park is recognized by scientists as a

biodiversity “hotspot,” featuring an exceptional number of endemic

species. Tropical rainforest covering the park is acknowledged to

be part of the oldest terrestrial ecosystem on earth… It’s a natural

treasure trove.

The majority of people in Promloke are fruit orchard and plantation

farmers, who mainly grow rambutan, mangosteen, minusops, durian,

and rubber. Villagers use the ‘suan rom rom’ system of planting mixed

orchards. Wild seeds from the forest have been carefully selected

over several generations, and planted in the same area. This farming

system contributes to high quality soil. It is recognized internationally

as best practice for maintaining biodiversity alongside profitable,

sustainable agriculture.

Promloke sub-district is best known within Thailand for the attractive

‘Promloke Waterfall.’ The road to the waterfall was formally opened by

His Majesty King Rama 9th in 1960, during a royal visit. More recently,

the villagers decided to establish a Community Based tourism

group, in order to share southern Thai life and culture with guests,

and show the world that there is more to Promloke than a waterfall,

no matter how beautiful it may be!

Baan Prom Lok

84 85

Don’t miss this…Activities for guests: Stroll to Promloke waterfall or trek into Khao Luang National

Park: Local guides will lead you through the mixed orchards,

and up into the national park. The profusion of life in the

jungle is breathtaking. A range of trekking options are

possible, depending on guests’ fitness and time available.

Visit fruit orchards and learn about local life: The people of

Promlokearekeentosharetheircultureanddailylifewithvisitors.Youcanpickfreshfruit

from the trees, and learn to make a local spicy dip or a milder dish if you prefer. Guests will

enjoy visiting local occupation groups, such as the mushroom cultivation, and moonshine

whisky groups!

Guestswillenjoycyclinginthecommunity.Youcanvisitimportantlocalsights,suchasPromloke

Temple, which was founded in 1782, and still retains its traditional Buddhist frescos.

The central and most sacred Buddha image, ‘Luang Boo Promloke’ is the same age as the

temple. Or, peddle to enjoy greenery and fresh air in pleasant, green orchards…

Conservation volunteering: With sufficient notice, Promloke Community Based tourism

group welcomes guests who wish to participate in conservation activities, such as conducting

clean-ups, environmental surveys, producing media for the tourism group, or developing

activities for local students.

Green Corner: People and PlanetThe local community has devised a cooperative system to manage tourism in their village.

Everyone has a chance to work together, learn from one another, develop their skills, create

team building and cooperation. The CBT group has contributed income from tourism to fund

clean-ups of the waterfall and nature-trail with local youth, and to produce materials about

forest conservation and mixed fruit farming.

The project has lead to the recovery of many aspects of local knowledge which had almost

been forgotten. As the CBT project has developed, community members have discussed and

recorded a great deal of local knowledge concerning forest, plant life and management of

natural resources.

Every member of the community is proud to participate, and also appreciates the additional

income from tourism. They feel good to have a role in the conservation of their own

environment and improvement of their community.

Contact Name : Community Based Tourism of Baan Prom Loke

Address : Moo 1, Tambon Prom Loke

Amphur Prom Kiri, Nakon Sri Thamraj Province 80320

Telephone: Mrs. Supaporn Chowapong Tel. 081 081 9150


Contact Kob Trekking; [email protected]

www.kobtrekking.com

86 87

LocationBaan Talae Nok is located on the Andaman Coast in Ranong province. It overlooks a 10 kilometer

stretch of stunning beachfront that has a distinctive golden tint, endowed by the presence of

tin. The beach is surrounded by Casuarinas pine trees, mangrove forests, and small lagoons

that provide habitat for an array of sea life.

The highlights of Talae Nok Community

“Experience warm hospitality; make batik cloth or soap with ladies from the women’s

cooperative; enjoy a stunning sunset on a secluded beach; be inspired by community

members’ will to rebuild their lives after the tsunami.”

Why is Talae Nok community special?Settled over a century ago for its valuable tin deposits, Baan

Talay Nok is the oldest recorded settlement on the North Andaman

peninsular. Electricity came to the village less than 20 years ago

and the telephone was installed in 2008.

Baan Talae Nok is a pleasant village with a way of life that

remains mostly unchanged. Most men earn their living from the

sea, while women work together outside their houses shelling

cashew nuts, weaving palm roofs, or making fishing nets as children

play around them. Some families raise buffalo, cows, goats,

chickens, and ducks in and around the village.

Baan Talae Nok lost 46 villagers in the 2004 Boxing Day tsunami,

16 of whom were children. After this tragedy, the village embraced

sustainable tourism and handicraft production as forms of

alterative income.

A group of tsunami widows, with the help of an aid organization,

established two handicraft cooperatives to provide supplementary

income. Visitors to the village can join in a lively handmade soap

or batik print workshop, a great chance to speak with the ladies

about their lives and learn their moving tsunami experiences

Baan Talae Nok

88 89

Don’t miss this…Activities for guests: Baan Talae Nok offers a variety of activities to suit all tastes. Nature lovers will

enjoy hiking in pristine jungle and paddling through lush mangrove forests;

handicraft lovers can try their hand at making soaps; and everyone, no matter

their age, will enjoy the warmth, hospitality, and kindness of the villagers.

Waterfall Hike and amazing beach sunset… journey into the forest for wildlife

observation, and then cool off at a gorgeous waterfall. Head to the beach in

the evening to watch the sky as it’s transformed into a canvas of brilliant warm

colors that silhouette the surrounding islands.

•InteractiveWorkshops:Createyourownbatikdesignorasktheladiestodraw

one for you…Watch an informative demonstration, then try making soaps

with the expert guidance of the soap ladies. Finally, learn how community

members weave nipa palm leaves to create sustainable roofing material that is

cheap and waterproof.

•GonutsaboutThaicooking:observetheprocessofharvestingcashewnuts

and join in the lively roasting process. For a fuller experience, learn how to

cook a variety of mouth watering Thai dishes with the women of the village.

Green Corner: People and PlanetBaan Talae Nok village is a model of successful community based tourism. To ensure that

the whole village benefits from tourism, each tour includes a 20 percent donation to the

community fund. This fund is used to support community initiatives chosen by the

group such as waste management, a bamboo saving Baank, mangrove restoration, and

conservation initiatives.

Through developing community based tourism, local youth have become highly motivated

to value and preserve their natural environment through waste management and mangrove

reforestation projects.

The Eco Tourism club of Baan Talae Nok won the silver Kinnaree Award for “Outstanding

Performance: Best Eco Tourism Attraction” in the 2008 Thailand Tourism Awards, presented

by the Tourism Authority of Thailand (TAT).

Contact Name : Ms. Darunee Pakdee

Address : Community Tourism Coordinator, 2/5 Moo 1 Tambon Kampuan

Amphur Suksamran Ranong Province 85120 Tel. 087 384 8437


Contact Andaman Discoveries: [email protected]

www.andamandiscoveries.com

90 91

LocationKohYaoNoi isasmall island, located inPhangNgabay, southernThailand, inhabitedby

Muslim families who have preserved traditional, small-scale sustainable fishing practices. Koh

YaoNoicanbereachedwithinanhourbyferryfromBaangRongpierinPhuket,

The highlights of Koh Yao Noi Community

“Cast a net with a fishing family, and listen to the amazing true stories of local people’s

heroic conservation struggles, see a variety of ‘green products’ made from recycled and

natural materials; taste delicious, fresh seafood.”

Why is Koh Yao Noi community special?In Koh Yao Noi, 85% of the local people are Muslim seafarers, engaged in small-scale

fishing. In the past, large fishing trawlers entered the local fishing grounds, destroying

the environment and leading to reduced fish stocks.

Community members worked to promote sustainable fishing practices, and to protect the

ocean which their community had relied on for generations. These efforts met a good

measure of success. Marine species increased in number, mangrove forests recovered

and sea grass was replenished. Villagers even stopped commercial trawlers from entering

conservation zones.

Stimulated by the support of visitors for their conservation efforts, community members

began to develop tourism activities as a bridge to share their story and their way of life with

guests who are interested to ‘stay with the fisher folk.’

Gradually, CBT Club members developed a tourism program which balanced learning, fun

andculturalexchange.Guestsare requestednot todrinkalcohol inKohYaoNoi,outof

respect for Muslim culture. In return, the islanders give guests a fantastic, warm welcome

and an incomparable insight into local life.

Koh Yao Noi

92 93


GuestsareinvitedtomeettheinspiringfisherfolkofKohYaoNoi,

and enjoy an insight into their lives, environment and culture.

Enjoy homestay with local families, tasty Southern Thai food,

and a mixture of discussion and direct experience which will

be an unforgettable living and learning experience.

Listen to inspiring true stories about conservation: One of the

highlightsofatriptoKohYaoNoiistospendtimewithahost

family. These vibrant people are happy to share their adventures

with guests!

Go to sea with a host fisher family: Cast a net with your host

families. Your hosts will show you how they catch fish by

judging the rising and falling tides, and use traditional fishing

methods to catch only big fish. Baby fish are returned to the

sea. While you’re waiting for the tide to turn, and the fish

to bite, there is time to visit a beautiful island, enjoy a picnic

on the beach and go for a swim. It’s usually possible to cook

whatever you catch with your host family in the evening.

Learn about rubber production: Rubber is another important

occupation inKohYaoNoi.Guestswhoenjoyanearlystart

can collect rubber sap in the morning, and then help roll huge

sheets of rubber, which will eventually be exported and made

into tires for cars around the world!

Green Corner: People and PlanetTourisminKohYaoNoiisplannedandmanagedbyagroupofover30families,celebrating

local life and culture, developing their skills and confidence, and building environmental

awareness among guests and hosts.

Guests to Koh Yao Noi are requested to follow 4 rules, including avoiding alcohol and

dressing modestly.

The CBT club operates a rotation system for guides,

activities, transport, and homestay. This helps to ensure equal opportunities to participate in

and benefit from tourism. The CBT group has saved over $5,000 USD in a community fund.

In the past, this money has been used to fund 10 youth camps for local school, students, litter

collection twice per month, and financial support to maintain the community’s 2 mosques.

The community efforts were recognized by the ‘2002 World Legacy Awards for Destination

Stewardship’ presented by Conservation International and National Geographic Traveler. The

club has also received many awards from the Tourism Authority of Thailand and Ministry of

Sports and Tourism.

Contact Name : Mr. Samroeng Raket – 07659 7244, 081 968 0877


Contact NST Tours and Travel: [email protected]

http://www.nstravel.com/

94 95

96 97

PART 3Insight guidelines for working with CBT communities.

Which important places are close to these communities?Many kinds of tourists enjoy visiting a community, meeting local people and experiencing a different way of life.

It’s simple for tour operators to include a visit to a community-based tourism community within a longer route, which includes classic destinations. This gives guests a chance to enjoy CBT without missing ‘must see’ attractions.

The list below shows how communities in this handbook could be included ‘on the way’ to Thailand’s leading destinations:

99

•Supportingthepeopleintheproduct…challengeof

marketing CBT :

Well prepared and well informed guests, who are looking for an authentic, interactive, local

experience will enjoy CBT. However, if tourists expect a typical holiday, with high levels of

service, comfort and privacy, then CBT may not be the most appropriate choice.

Local people develop CBT programs to share special aspects of their life and culture with

guests. Cultural exchange takes place in homes and cultural sites. If guests do not expect or

want a local, interactive experience, they can be disinterested and even rude.

Moreover, tourists use limited resources such as water, forest and land which local people rely

on in their daily occupations as fishers and farmers. Too many tourists can undermine their

security.

The challenge is to target guests with the right kinds of expectations, in numbers which the community can manage. This can only succeed if local people understand and participate in marketing their CBT products.

They need to be able to influence who they are marketed to, how, when and in what volumes.

If tour operators take the time to work closely with community members during the stages

of product development, marketing, operating and evaluating tours, there is a high chance

of success.

This part of the handbook describes simple ways that tour operators can cooperate with

communities towards a win-win partnership.

During the past decade, the Thailand Community Based Tourism Institute (CBT-I) team have

helped communities to organise and evaluate pilot tours, in order to discover where the

expectations of tourists and communities meet. Who are CBT tourists? The following pages

share some outcomes.

• Whattypesofguestsarecommunitieshopingtowelcome?

Highlights for the hosts… Thais are very family-minded. Thai families are

curious & enthusiastic to host foreign families. It’s a great chance for the kids

to learn some English with their guests!

Be our guest… Older travelers ; Highlights for the guests…Relaxed pace, warm welcome and fascinating

insights into local life for active senior travelers. Many opportunities for

discussion with host families and local guides during the program. Guests

appreciate the preparation which goes into CBT, as well as benefits to

community and environment.

Be our guest… StudentsHighlights for the guests… Life changing educational experiences which

challenge students to apply academic lessons to the real world. Many issues

can be studied… culture, conservation, tourism, development, etc. Students

and teachers have been satisfied with learning outcomes and appreciated the

chance to involve community members in the learning process. For younger

students, CBT is a complete break from the school environment

Highlights for the hosts…”Thais traditionally respect elders, They appreciate mature

visitors who often have a deep interest in local lifestyle and culture. Senior travelers also often

interested in and wish to support community’s social and conservation work.

Highlights for the hosts…CBT staff have experience hosting guests who come with

learning objectives. Community members are able to get actively involved in the learning

process, exchange knowledge, and benefit from new ideas. Community members feel proud

that students travel to Thailand to study their way of life.

Be our guest… Cultural touristsCultural tourists aged 30-50, often traveling in small groups:

Highlights for the guests…Authentic, ‘real life’ experiences. Guests appreciate

the tasty local food; warm welcome; balance of nature, culture, activity,

relaxation; benefit to community and nature.

Highlights for the hosts…Guests’ often have moderate service expectations

and enthusiasm to interact with local people.

Be our guest… Adventurous families; Highlights for the guests…Amazing opportunity to immerse the family

in a different culture… children make new friends, expand their horizons and

learn about life outside the walls of a classroom.

Parents enjoy mixture of energetic and gentle activities, chances for guest

and host family members to cook and create together.

In a survey of over 20 CBT communities, our team learned

that community members are hoping to meet guests

who…

•Areinterestedinlocalcultureandnature,enjoycultural

exchange and want to ‘have a go’at local activities;

•Haveappropriateserviceexpectations–clean,safeand

welcoming, but not hotel standards of service;

•Arepolite,flexible,friendly,anddowntoearth;

•Arepreparedtofollowafewimportantguidelinestohelp

protect the environment and local culture the community;

•Arepreparedtopayafairprice

102 103

Be our guest… Volunteers; CBT projects are developed by a group, who have experience working and

planning together. This is a strong foundation for developing high-quality,

genuinely useful volunteer activities.

Highlights for the guests… CBT programs can give volunteers a balanced

picture of the community – insight into the successes and challenges of

Be our guest… professional study groupsThe world is currently facing unprecedented challenges such as global

warming, water scarcity and deforestation.

Practical solutions are needed to prevent catastrophy at all levels of society.

CBT communities include several of Thailand’s leading success stories of

grass-roots development and sustainable natural resource management.

Be our guest… Special interest groups;Highlights for the guests… A spectrum of tailored programs can be

crafted for special interest groups, innovative team building, or putting

CSR policies into practice. Past programs have focused on traditional

occupations, conservation, local wisdom, wellness, arts, crafts, performance

and cooking. Programs can easily be designed to combine local resource

people from inside the community with an expert perspective from outside

local life. Guests enjoy living with local people, experiencing local life, and giving something

back to through useful community service activities, developed based upon local needs.

Highlights for the hosts… Guests’ flexible, moderate service expectations and enthusiasm

to interact with community members.

Note:Volunteerstendtoworkonsmall,usefulprojectswhicharepossiblewithlimitedskillsandbudget,

ratherthanmajorprojects…

Professional study tours are often organised to share lessons learned.

Highlights for the guests… Many community development and natural resource

management issues can be studied in CBT sites. Participants enjoy practical lessons in a warm,

family experience.

Highlights for the hosts… Such trips prove the value of local initiatives and give community

members the chance to share their work and hone their presentation and communication

skills. Lessons learned can help Thai and overseas participants.

• What types of partners are CBT communities searching for?

Community members in these villages are enthusiastic to work in together with responsible

tour operators, to develop CBT programs. Communities are searching for committed partners

who will help them by working together closely during the cycle of product development,

marketing, tour operation and evaluating CBT.

Community members need help from tour operators to target appropriate types and numbers

of tourists. They also need help to communicate information clearly, in order to orientate

guests, and to ensure that they have the right expectations before they arrive.

Because CBT is different from regular rural tours, community members also request the

support of tour operators to train staff, in particular professional guides and sales teams to

understand CBT.

the community.

Highlights for the hosts… In-depth discussion and sharing knowledge with enthusiasts and

experts from outside.

104 105

They also need to know an operator’s trip development needs:•Whatkindsoftouristswithwhatexpectations?Exactlywhatkindsofexperienceswill

guests want in the community?

•Howmanytourists?Howoften?Howmanydays?Howmanydepartures?Whenis

the first departure?

•Whenisthedeadlinefordevelopingthetrip?

•Whatisthebudget?

In order to promote a CBT community effectively, and to target the right kinds of tourists, a tour operator will need to know: •WhythecommunitydevelopedCBT?Whatarethegoalsoftheprogram?Whoisinvolved

and what are their roles?

•Fulldetailsofactivities,program,prices,bookingsystemandcarryingcapacity.Howmany

guests can CBT services manage, how often? Are there any prior commitments or any

months when a community isn’t able to host tourists?

•InformationwhichtheCBTgroupwould liketocommunicatewithguestsbefore

the point of sale, or before their arrival.

•GuidelinesforworkingsuccessfullywithCBTcommunities:(2)

Finally, in the case of any problems, CBT communities request that tour operator partners

please work together to help find solutions.

In return, CBT communities are committed to developing quality products which meet the

needs of tour operators and their guests:

• Safe,fun,interactive,andeducational;

• Fairandreasonablepricesforallpartners;

• Responsible,trainedandactivecommunitystaff;

• Reliableorganisation,communicationandbookings;

• Realbenefitsforcommunityandenvironment.

The following pages of the handbook offer some simple pieces of advice about how tour

operators can help CBT to succeed.

• Guidelinesforworkingsuccessfully with CBT communities:

1) Information for CBT projects and tour operators;A CBT group first needs to know about an operator’s profile:•Thestyle,experienceandtargettouristsofatouroperator;

•TheirResponsibleTourismprofile:(e.g.policy,tripdesign,stafftraining,

any awards for social or environmental work);

•Dotheyoperatethemselvesordotheysub-contract?

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2) Cooperating in product development and scheduling: •Manylocalpeopleareinvolved,soproductdevelopmentcanbeslower

than usual, It’s helpful if operators allow extra time for CBT groups

to discuss and confirm trip proposals;

•Thereisahigherchanceofsuccessiftheoperatorvisitsthecommu-

nity, meets the CBT group, surveys their services and activities, and

then develops a program face to face;

•AsurveyguaranteesthatanoperatorhasaclearimpressionofthegoalsofCBT,types

of activities and levels of service.

3) Negotiating fair pricing: •DuetotheemploymentoflocalguidesandotherstaffCBTcanbemoreexpensivethan

comparable village trips. A fair price can be reached through a negotiation process.

•It’sagoodideatoincludeasmallbuffertooffsetrisesinthecostofliving,whichcom-

munities find difficult to absorb;

•Allpartnersshouldmakeawrittenrecordoftheagreedprice(acontractorareport

of the meeting with the community)

4) Responsible promotion: •Promotionneedstobecarefullymanaged inordertoavoid incorrectexpectations

which can result in disappointment;

•Operatorsshouldaskcommunitieswhatinformationtheyneedgueststoreceiveatthe

point of sale and before arrival.

•Productmanagersneedtoinformmarketingdepartments.

5) Information and Communication: •Betweenpromotionandthearrivaloftourists,informationshouldbeproducedforguests,

such as a 1 page information sheet about the project, language sheet and do’s and don’ts;

•Goodfollow-upcommunicationandregularupdateswillassisteffectivecooperation

and help to protect bookings;

•Thetouroperatorshouldexplicitlyrequestthatthecommunity informsthemofany

dynamic situations which could effect the published, brochured program.

•GuidelinesforworkingsuccessfullywithCBTcommunities:(3)

6) Training professional tour guides / leaders; •CBT requires professional guides to share the spotlight and release ego and

responsibility to community members;

•Inthefield,professionaltourguides’understandingofCBT,andtheircommitment

to make it work are essential;

•Touroperatorscanhelpbyselectingappropriatetourguides,andbytrainingthemto

understand CBT, and how to work effectively with local community members in the CBT

group.

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7) ‘Backstopping’ during operation:•Althoughtrainingisgiventopreparethecommunity,beingabletooperateCBTrequires

experience, including the chance to ‘learn by doing’ and make a few mistakes;

•Localcommunitymemberswillnothavehadasophisticatededucationor industry

experience. Sometimes service may be slow, or different to guests’ expectations;

•Duringtouroperation,professionaltourguideswhoareworkingwiththeCBTgroup

can help by learning about the project in advance; dividing roles carefully with local

community guides; being flexible; giving space to the local staff; and being prepared to

help them out if necessary.

8) Feedback, monitoring, evaluating, moving forward: •ThetouroperatorandtheCBTgroupshouldhavethechancetogiveeach

other feedback;

•Thiswillhelpallpartnerstoidentifytheirstrengthsandweaknessesandto

develop a program and coordination system which is most responsive to

everyone’s needs;

•It’sbestifastaffmemberfromthetouroperatortakesthetimetovisitthe

community in person at least once per year. An evaluation can be completed

in around half a day.

PART 4Recommended Responsible Ground Operators

110 111

Inbound operators play a crucial role in the community based tourism supply chain.

Eventhough a tour may have been purchased from an overseas agent, inbound tour

operators will actually escort guests to the community. Their cooperation and commitment

is a key success factor for Community Based Tourism.

The tour operators detailed below were selected from a group of 60 operators surveyed in

2008. These operators volunteered to join a working group of ‘CBT supporters’. Operators

were invited to join this group based on the following main criteria:

1 Promotional materials, policy (or equivalent document) show the tour operator is clearly

committed to responsible tourism;

2 The tour operator makes clear efforts to operate tours which benefit and have minimum

negative impacts on local communities and environment;

3 The operator conducts training to increase their staffs’ ability to operate tours which

benefit and have minimum impact on local communities and the environment;

4 The operator is prepared to use local community staff (e.g. local guides) and cooperate

with communities to develop, price, market, operate and monitor CBT;

5 The tour operator is prepared to provide clear information to tourists, and inform tourists

about local codes of conduct.

Chiangmai Adventure are a specialist adventure and educational Tour operator

based in Chiangmai with 20 years of experience, including adventure and education tours,

whitewater rafting, kayaking, mountain biking, camping, trekking, village and volunteer

tourism.

“The important thing is we permit the villager and every part of our tour

to realize sustainable tourism and try to make it real. We can develop the

tour program that make the tourist and the village understand each other

who live in another world.”

Website: http://www.chiangmaiadventure.co.th/2008/index.php

Friend of Nature was formed in 1993 by a group of friends who worked as volunteers.

We decided to set up a tour operator that would bring people close to nature, to enjoy and

understand it with love and care. Our team love and are concerned about nature and culture.

Our guides are properly trained, full of knowledge, experience and service minded,

Kob Trekking: has practiced Responsible tourism for more than 12 years. Our programs

use rivers and water, such as rafting and kayaking. We want to protect and conserve rivers

and forests which are important for us and local people.

NS. Travel: Since it was established in 1979, NS.TRAVEL creed has been “quality &

service”. Our efforts have been crowned by top Thai awards. We build tours to put forward

the many cultural aspects of our country. We are proud of our culture and history and want

to share this with our customers.

We have specialists in birds, animals, plants, archeology etc. In our trip,

guests will enjoy beautiful nature, relax in the green world, exercise, get

fresh air, learn and exchange knowledge with the local people and each

other. The trips are designed to be ecologically sustainable, educational

and enjoyable.

Website: www.friendsofnature93.com

Kob Trekking have organized environment camps for students in local

schools; made trips for bird watching and walking groups and special

programs for businesses so that staff enjoy and want to protect nature.

Kob Trekking have worked with communities for more than 12 years and

enjoy working with local people. We offer a fair price and royal service.

Tourists will get to know the real Thai way of life.

Website: www.kobtrekking.com

Tourism is changing and more people wish to travel responsible. They

think twice before joining a “polluting” excursion, they behave as world

citizen. NS.TRAVEL support tourism where both the guest and community

member can share a common experience, learn from each other, understand

and respect each other.

Website: http://www.nstravel.com/

112 113

Natural Focus have expertise in Community based tourism, ecological and culture

interpretation. Natural Focus is a Thai tour company working in cooperation with people

organizations in hill tribe areas of Chiang-Rai province.

Nutty’s Adventures provide a variety of guided tours specially suited for more

energetic trippers. Trekking, biking, whitewater rafting and kayaking are just some of

the options.

This work has developed better cooperation between highland communities

and local and national development agencies.

Natural Focus promotes community based tourism in urBaan and rural areas.

Guests experience sharing and exchange information and knowledge based

on respect for cultural diversity. We include cultural and social orientation,

ecological and cultural interpretation from local and well trained guides.

Website: www.naturalfocus-cbt.com

Nuttys Adventures takes responsible travel seriously. We know that

protecting the future of communities protects our own future as well. We

must work in a way which protects communities and the environment,

both for their own inherent value and so our own business can flourish in

the future.

“We open up our mind to welcome everyone who has a sense of humour,

a desire to interact with local people, a thirst for new experiences, an open

heart and willingness to share.”

Website: http://www.nutty-adventures.com/home/home.php

Our tours enable a true experience of the work and culture of Thai

artisans and show at first hand the impact of Fair Trade. From the respect

and appreciation given by others, artisan communities discover the true

value of their skills and culture which should be preserved as strength

for their future. These are values that are easily lost in our modern,

globalised world.

Website: http://www.phuphiang.com/

Tour Merng Tai helps to provide coordination, marketing services,

and training to communities in Mae Hong Son’s CBT network in as much

as we can. We hope to see better understanding of the concept of

sustainable tourism, and more support for community based tourism

activities.

Website: http://www.maehongson4u.com/tmt/tmt_home_eng.htm

Tour Merng Tai (TMT) was set up in 2001. The concept of TMT is to operate

genuine eco- and community based tourism in Mae Hong Son province. TMT are specialists

in CBT, camping, trekking, homestay, cultural study, community services and organising

volunteer services with communities.

Phu Phiang is part of Thai Craft, a registered “Fair Trade” organization that helps

village artisans achieve self reliance by creating income, and helping preserve indigenous

craft traditions, passed down between generations. After clients and volunteers of Thai Craft

began requesting visits to producer villages, Phu Phiang was established, offering Fair-Trade

inspired responsible tours to remote areas of Thailand.

114 115

Wild Thailand was founded in 2005, with the aim at promoting responsible tourism

in Thailand. Our activities include culture, eco-adventure and community based tourism.

Andaman Discoveries is continuing the work of North Andaman Tsunami Relief. NATR

implemented over 120 projects in 12 villages, by listening to and working with the villagers.

All projects focused on long-term social, economic, and environmental sustainability and

creating realistic economic opportunities through training and marketing.

Andaman Discoveries assist guests to explore diverse, pristine eco-systems and meet the local

people. Take a traditional long-tail boat through dense mangrove forests; hike through

rainforests that are alive with the sounds of exotic wildlife; snorkel in clear waters teeming

with vibrant marine life; or simply soak up the sun on a deserted island.

Website: http://www.andamandiscoveries.com/index.html

Since 1995, we have included at least one village in each program with

the hope that income will reach poor people. We were amazed to learn

from visitor’s evaluation that the best experience is ‘the village’. We are

very happy about this fact.

Now, cross cultural exchange is the focus of all of our village tours. We add

nature and adventure trips such as wildlife watching, bird watching and

whitewater rafting. “Partnership, Exchange, and Solidarity in all processes.”

Website: www.wildthailand.com

PART 5Thailand Community Based Tourism Institute

116 117

Many communities in this handbook are being supported by the Thailand Community Based

Tourism Institute (CBT-I).

The vision of CBT-I is to: “Provide support and facilitate cooperation among stakeholders

from grassroots to international levels, in order to strengthen the capacity of Thai

communities to manage tourism sustainably.” To achieve this, CBT-I works with

communities, government, NGO’s, academics and tour operators with a commitment to

responsible tourism.

CBT-I was established in 2006, under the umbrella of the Thailand Research Fund (TRF)

Regional Office, Chiang Mai, Thailand. CBT-I unites the knowledge, skills and experience of

The Responsible Ecological Social Tours Project and TRF CBT Research team. These

organizations have worked for over ten years supporting Thai communities to develop and

promote small scale, sustainable tourism programs, appropriate to their cultural and natural

contexts.

This work has built the knowledge, skills, and confidence of community members across the

country. It has celebrated traditional cultures; supported local rights; contributed towards

sustainable natural resource management, and lead to the development of Thailand’s largest

network of 70 CBT communities.

CBT-I aims to move this work forwards, by catalyzing support for CBT among stakeholders in

Thai tourism and inviting them to contribute towards a higher quality Thai tourism industry.

CBT-I offers facilitated study tours, training and consultancy to industry professionals who wish

to learn how to develop CBT.

How tour operators can work with CBT-I CBT-I have a database of CBT communities, programs and services. This includes detailed

information about the types of trips and guests which communities are best suited to host.

CBT-I can suggest appropriate communities, based on the specific product development needs

of tour operators, schools, universities, special groups, or study trip organisers.

Interested tour operators will be sent a quick survey to find out about their style, target

tourists, ‘Responsible Tourism’ profile and specific product development needs. This

information will be used to short list appropriate communities for the operator.

This information will also be summarised in a 1 page sheet for community members to read

and discuss. If a community and tour operator are interested to work together, CBT-I can

arrange survey visit to meet each and develop a program.

CBT-I works in partnership with a working group of ‘Responsible Thai Tour Operators.’ We

can provide capacity building, such as training for managers, tour guides and sales staff. CBT-I

can also provide contacts for international tour operators which are searching for a quality

ground operator to organise a program to a CBT-N member community.

If you are interested to learn more about Thai CBT communities, then please contact

[email protected]

Supporter: Thailand Community Based Tourism Institute (CBT-I) Supporter: Thailand Community Based Tourism Institute (CBT-I)

Community Based Research… the start of the journey

Organising study tours and consultancy

Assisting community members to establish a CBT Group

Training for professional tour guides

Helping operators and community members to develop CBT

Marketing training for local communitiesCBT

120 121

Responsible Travel Guidelines for Thailand

•Trekking,swimming,orwalkingaroundthevillage,

please try not to disturb the animal and plant life.

Animals and plants could be rare, fragile, sacred to

the community, or harmful to your health.

•Thaisbelievethat thefeetarethe ‘lowest’part

of the body. Please avoid showing the soles

of your feet, resting your feet in high places,

or moving objects with your feet and avoid

pointing your feet at monks, Buddha images, shrines

or spirit houses. Please also take off your shoes before

entering local houses.

•Theheadisconsideredtobethe‘highest’partof

the body, and also regarded as sacred. Please don’t

touch anyone on the head.

•Ladies-pleasedon’tsitnexttoorhandanything

direct ly to Buddhist monks – they are also

forbidden to meet one-on-one.

• P lease don’t g ive g i f ts , money or sweets

directly to children – this encourages begging and

‘idolizing’ tourists. It’s much better to play with the

kids and make a contribution towards a local project.

•CBTisaculturalexchangeexperience.Pleaseasklots

of questions, and show enthusiasm to learn about

local ways of life.

•TheRoyalfamilyareveryhighlyrespectedinThailand.

Visitors should avoid any critical discussion of the role

of the monarch.

•Pleasewearmodest,politeclothing,especially

in sacred sites or rural areas. Loose, light-weight

clothes covering the knees and shoulders are most

appropriate, and earn appreciation and respect.

•TheThaiwayofresolvingconflictistostaycalm,so

please don’t loose your temper. In Thailand, it’s more

effective to ask for assistance to solve a problem, than

to openly criticises someone.

•Lovers–Pleasebeawarethatkissinginpublic is

culturally inappropriate, and makes local people feel

very uncomfortable.

•Pleasetrytocommunicatewithlocalpeoplebefore

taking photographs. Monks, farmers, children are

not exotic, photogenic ‘images,’ but real people.

Remember that what seems strange or exotic to

visitors is just daily life for us as locals!

First Published 2009, The Tourism Authority of Thailand (TAT).Copy write : Thailand Community Based Tourism Institute.

Author : Ms. Potjana Suansri and Mr. Peter Richards.E-mail : [email protected] www.cbt-i.org

Thailand Community Based Tourism Institute, (CBT-I),3rd Floor, Faculty of Agro-Industry, Chiang Mai University,

Tambon Mae Here, Muang Chiang Mai 50100, Thailand. Tel : +66 (0) 53 948 286-7 Fax : +66 (0) 53 807 001

How do communities feel about Community based Tourism?

Wirawaan,

Baan Huay Hee,

Mae Hong Son:Pee Kee,

Koh Yao Noi, Phang

Nga:

“CBT has helped me feel proud that the Karen still have a living culture. I’m proud that when we want to understand who we are, we don’t need to visit a museum.”

“CBT brings people together who have the same goals, the same spirit and lets us show our lives and the things we are proud of to tourists, for the community.”

living, learning, sharing moments in our lives

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