liz strauss - leveraging social media to engage prospective customers
DESCRIPTION
Leveraging social media to engage prospective customersTRANSCRIPT
Leveraging social media to engage prospective
customers
Panning for Gold
Liz StraussSocial Media Strategist
Founder, SOBCon
Twitter: @LizStrauss
Listen Actively
Social Listening - ContextSet aside our world view.Hear other perspectives.Challenge our assumptions.
Whole conversations are important too.
Test What You Hear
Social Engagement - ContentAsk folks what they’re saying.Confirm the message.
messages sent ≠ messages received Testing, constantly testing.
Build from part to whole.
Adjust and Adapt
Social Media – Change AgentSteering, not controlling.Check the bias of the tools. Reconfigure inside to outside.
Incorporate learning.
Share
Social Media as CommunicationsMake it fun to share your message.Make them feel proud to pass it on.Say thank you to everyone who does.
Tell a friend who’ll tell a friend.
The best promotion is to promote other people.