llep trs2 - transport access & its relationship with employment in the leicestershire &...

LLEP TRS2 - Transport Access & its Relationship with Employment in the Leicestershire &

Warwickshire Area

Scott DavidsonTechnical Manager, Smarter Choices. 24th November 2015.

The Gamification of Modal Shift.


Warwickshire Area

the application of typical elements of game playing (e.g. point scoring, competition with others, rules of play) to other areas of activity, typically as an online marketing technique to encourage engagement with a product or service.

gamification Line Breaks: gami¦fi|ca¦tionPronunciation: ɡeɪmɪfɪˈkeɪʃ(ə)n


Warwickshire Area

1) Action & Progress LoopsEncouraging people to take actions, with feedback that motivates

repetition.

2) VIP GoalsValuable, Interesting, and Possible, are one of the main elements

of progress loops.

3) Good Reward SystemsReal or virtual, extrinsic or intrinsic, positive or negative.

Reinforcing or discouraging the player’s behaviour.

4) Start Solo; Evolve into SocialMMO & Social features.


Warwickshire Area

Google Ingress

https://www.youtube.com/watch?time_continue=206&v=ZPecNX7-TMEhttps://www.youtube.com/watch?v=SVtdLgqMzoo Start 50 seconds http://www.theguardian.com/technology/2014/jun/04/ingress-the-game-that-reveals-googles-secret-war-to-control-london


Warwickshire Area


Warwickshire Area

45% of 1791 respondents were new, returning or occasional cyclists

55% had increased the amount of cycling they do

45% had increased the amount of walking they do

72% had reduced their daily travel by car (12% by 11 miles or more)

49% were women

Over 17,000 SOV journeys removed in first 6 weeks of The Big Commuting Challenge


Warwickshire Area

18433 cycling 48%

8340 walking 22%

3608 car sharing (9%)

2990 Bus (8%)

2,410 Overland Train (6%)

1,200 Work at home (3%)

856 motorbike/ scooter

332 Running

153 Park & Ride.

11 Ferry

5 Scooting/ Skating


Warwickshire Area

“I'm restricted in terms of options for my commute because I live in Glasgow. But talking about this challenge with colleagues motivated me to get my bike repaired - looking forward to collecting it today.”

“Staying over in Bristol 1 night per week rather than driving 70 miles home and 70 miles back the next morning has the same carbon saving in travel as working from home for 1 day… and I can walk to work in the morning.” Mark. H.

700 Miles on the bike in a month....... might even keep this bike thing going saved just under £300.” Paul H, Southampton.


Warwickshire Area

Thoroughly enjoying cycling to work, and will probably continue after the challenge. Jackie H, Kirkcaldy.

Change that to will definitely cycle to work (weather permitting). Getting stuck at all the traffic lights almost makes my journey longer (and more stressful) by car. Jackie H, Kircaldy.

Ditched Gloucester Road Route yesterday for Concorde Way cycle path, it's a much nicer ride with so much wildlife, green space and allotments! Try it if you haven't already.


Warwickshire Area

“This was the first time I had to use the bus as I had to pick up my grandson I normally use the car as he lives in Arnold and I live in The Meadows. I walked into town and then found where I had to catch the bus from, to go to Arnold it was a dull day but it was pleasant. As I normally pick him up in the car I never realised how much i missed the scenery I finally arrived at Arnold and had to walk about half a mile to his house. I was a little tired but ok . On the way back was so enjoyable as my Grandson never stopped talking and telling me all the things we saw the time went so quickly and never realised that we were nearly home, as this was the first time I used the public transport I got there a little quicker than if I had used the car. My grandson and I are doing the journey again this Friday as we enjoyed and it has made me feel a little younger. J Byard”


Warwickshire Area


Warwickshire Area

Proportion reporting meeting WHO recommendations for physical activity


Warwickshire Area

Reading Beat the Street – May/June 2015

Days in the past week

of 30 minutes

or more of physical activity


Warwickshire Area

Why Use Gamification?

The most effective employee engagement tool?

The most effective child engagement tool?

Relatively low cost.

Data, Data, Data – demonstrating impact.


Warwickshire Area

Scott DavidsonTechnical Manager, Smarter Choices. [email protected] 989270

Veronica ReynoldsClient Services [email protected] 970558

llep trs2 - transport access & its relationship with employment in the leicestershire &...

Documents