lma & blinder revenue summit
TRANSCRIPT
@promotionslab
Why We Value Promotions
• Audience Engagement
• Email Database Growth
• New Advertisers
• Data Collection
• Revenue
• Leads
• Viewership
@promotionslab
THE CHALLENGE
Identify Locals Interested in Hearing Aids
Grow Opt-In List
Goal to identify who is interested in upcoming events,
and who would like to receive a phone call.
@promotionslab
THE CHALLENGE
Grow Email Database
Collect Data
Find out where people banked and what
products they were interested in.
@promotionslab
1413
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National Bank Credit Union
Interested in Receiving Communications Interested in Earning High Rewards
@promotionslab
Interests ?
Advertisers ?
Purchase
History ?
Name ?
Email ?
Gender ?
Age ?
Address ?
Postal Code?
Income Level?
CONSUMER PROFILES
@promotionslab
Name ✓
Email ✓
Gender ✓
Age ✓
Address ?
Postal Code✓
Income Level✓
CONSUMER PROFILES
Interests Home (Remodeling)
Advertisers ?
Purchase
History ?
HOME IMPROVEMENT SWEEPSTAKES
@promotionslab
Interests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History ?
Name ✓
Email ✓
Gender ✓
Age ✓
Address ?
Postal Code✓
Income Level✓
CUSTOMER PROFILES
METRO BALLOT
@promotionslab
CONSUMER PROFILESInterests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• McMahon Ford
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History ?
Name ✓
Email ✓
Gender ✓
Age ✓
Address ?
Postal Code✓
Income Level✓
“What Kind of Car Should You Drive?” Quiz
@promotionslab
Interests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• McMahon Ford
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History
Beauty, Local Events, Italian Restaurants
Name ✓
Email ✓
Gender ✓
Age ✓
Address ✓
Postal Code✓
Income Level✓
CONSUMER PROFILES
ECOMMERCE OFFERS
@promotionslab
Interests Beauty, Education, Healthcare, Home (Buying,
Remodeling), Kids, Restaurants (Italian &
Mexican), Wine
Advertisers • Aveda Salon & Spa
• Bridge Tap House & Wine Bar
• Cardinal Glennon Children’s Medical Center
• Concordia Elementary School
• Dick’s Sporting Goods
• Keller Williams Realty
• McMahon Ford
• Mission Taco
• Pastaria
• Planet Fitness
• The Magic House
Purchase
History
Beauty, Local Events, Italian Restaurants
Name ✓
Email ✓
Gender ✓
Age ✓
Address ✓
Postal Code✓
Income Level✓
CONSUMER PROFILES
@promotionslab
READY TO
BUY A CAR
LOOKING TO
REFINANCE
THEIR HOME
CONSIDERING
AN MBA
UNDERSTAND YOUR DATABASE
@promotionslab
READY TO
BUY A CAR
LOOKING TO
REFINANCE
THEIR HOME
CONSIDERING
AN MBA
LOOKING TO
REMODEL THEIR
KITCHEN
UNDERSTAND YOUR DATABASE
@promotionslab
Email AdvertisingOnline Promotions
Targeted Advertising Traditional Media
READY TO
BUY A CAR
@promotionslab
Why We Value Promotions
• Audience Engagement
• Email Database Growth
• New Advertisers
• Data Collection
• Revenue
• Leads
• Viewership