lms brazil midia kit 2013 bmw
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TRANSCRIPT
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Soluções de Marketing
Construindo relacionamentoscom os profissionais do mundo.Julho 2013
©2013 LinkedIn Corporation. Todos os direitos reservados.
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600 milhões de profissionaisUm mundo de oportunidades.
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1 em cada 3profissionais
no mundo está no LinkedIn.
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57%Crescimentoem visualizações a/a
Mais de 200.000
32%Crescimentousuários mensais a/a
2003 2004 2005 2006 2007 2008 2009 2010 2011 2012
+225milhões
+13MM
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225 milhões de mentes.Um único mindset.
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“Passar Tempo”
Redes Pessoais
Source: Usage drivers – Why do you typically use [website]?Base: Professional SN users (5204) Personal SN users (8692)
Quais são as CINCO principais razões para usar redes sociais?
Socializar
Manter contato
Entreter-se
Passar o tempo
Compartilhar conteúdo
Redes Profissionais
“Investir Tempo”
Manter identidade profissional
Fazer contatos úteis
Procurar oportunidades
Manter contato
Manter-se atualizado
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Encontrando opessoal dentro do profissional.
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Não são apenas clientes, masRelacionamentos.
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AmpliarPublicarSegmentar
Os relacionamentos com os profissionaissão construídos com relevância e
confiança.
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Segmentaçãoprecisa
com base em dados reais.
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Run of Professionals
inCrowds
Segmentação
13MM+ Membros Brasil
Small & Medium Business
Professionals
Business Decision Makers
Financial Service
Professionals
Sales Professionals
Marketing Professionals
Startup Professionals
Corporate Executives
IT Professionals
Career Changers
Função Indústria Tamanho da Empresa Nível de Experiência Cargo
Sexo Número de Conexões Localidade Idade Segmento Customizado
Professionals working at companies between 50
and 500 employees
Professionals working at companies with 1-50
employees
Finance Professionals, or those who work in the
Financial Services Industry
Professionals whose job function is
Sales
Marketing Professionals,or those who work in the
Marketing & Advertising
Industry
Directors & above at a
company of any size
Directors & above at
companies with more than 500
employees
Professionals whose job
function is IT or Engineering
Professionals who have changed
positions or employers in
the last 60 days
Diversas possibilidades de
Segmentação.
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Suasideiasperduramno LinkedIn.
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e Formatos Propostos.Soluções
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Banners e Link-TextoSegmentação Exata. Dispersão Zero.
Link-texto em destaque no topo da
página: mensagens objetivas que
convidam à interação.
Monetize seu app Android – Ganhe dinheiro com seu app Android. Pagamento por download.
Banners em formato IAB: facilidade
e escala para produzir. Eficiência
para atingir o público certo.
300x250 / 160x600 / 728x28.
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Anúncios de recomendaçãoTestemunhais para seus produtos e serviços.
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Deixe os usuários darem suas opiniões.
Discussões relevantes para a marca.
Enquetes PatrocinadasFocus Group instantâneo para obter insights.
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Exclusividade e credibilidade (apenas 1 mensagem a cada 60 dias).
Texto de marketing extensivo em uma página inicial com marca associada.
Recursos modulares para encorajar o compartilhamento entre plataformas sociais.
Sponsored InMailComunicação direta com a caixa de entrada do profissional.
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Maximize o alcance no LinkedIncombinando Display, Sponsored Updates e InMail.
InMail Alcance na caixa de entrada
Display Alcance em páginas desktop
Sponsored Updates Alcance em todos os dispositivos
pelo feed do LinkedIn
TextLink
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Monitoramento de
Performance.
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Quem viu e interagiu com o anúncio.
Quais públicos foram engajados.
Identificação de novas audiências.
Quem visita a sua página? Quem viu sua campanha?
Quem clicou nos anúncios Quem viu seus anúncios?
Campaign inSights ReportRelatório com informações detalhadas da sua campanha
fornecido pela equipe do LinkedIn.
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A BMW no
LinkedIn.
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Alguns anunciantes do mesmo
Segmento.
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Toyota. [iPad]
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Ford.
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Obrigada!