Online Presence 101

Online Presence 101

Change is good! Change is

inevitable

Adapt to change

Embrace change

Stay ahead or be left behind

Online Presence 101

Afraid of change

Online Presence 101

Top Reasons Why HMC’s Don’t Change

Money #1 Reason. Mostly Free or Cheaper

Time As little as 5 minutes

Don’t know how Websites, Books, Seminars, Webinars,

Managers Feel its too late to learn

News 108 year old blogger They are millionaires

Online Presence 101

Old School Marketing Word of mouth Print Media Radio Stations TV Ads Billboards Shopping Cart

Ads Mailers

Online Presence 101

New School Marketing Social Networks (Facebook, LinkedIN,

Twitter) Search Engines (Google, Yahoo ,MSN) Pod Casts Youtube Blogs Website E-mail / Newsletter Drip Campaigns

Online Presence 101

Social Media & Web 2.0

Online Presence 101

Online Presence 101

Online Presence 101

Online Presence 101

Planting Seeds Frequency, Reach, Exposure Same Effort on Streets Permanent Results World Wide Audience Easier to Connect Free Marketing Patience is a virtue

Online Presence 101

Social Media Activerain.com - Blogs Mypodcast.com - Podcasts Youtube.com - Video Marketing Facebook – Social Networking LinkedIN – Professional Networking Flickr.com – Photo Sharing Wikipedia.org – Reference Twitter.com - Microblogging

Online Presence 101

Blogging 101

Online Presence 101

Blog Tips / Tricks

Best Google Juice with fresh new content

Best Search Terms Become expert in your field 1st Blog just introduce yourself Once a week, post listings. Join Activerain

Online Presence 101

Putting together all the pieces

Lifeblood Referrals and word of

mouth

Traditional Marketing Print Ads, Flyers & Mailers

Web 2.0 Marketing Social Media