portfolio_cabero_nicolas_communications and marketing officer

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Portfolio Nicolas Cabero Communications and E-marketing officer Phone : 01699244522 Email address : [email protected]

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Page 1: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Portfolio Nicolas Cabero

Communications and E-marketing officer

Phone : 01699244522

Email address : [email protected]

Page 2: Portfolio_Cabero_Nicolas_Communications and Marketing officer

« Creativity requires the courage to let go of certainties »

Erich Fromm (1900 – 1980) - Psychanalyst

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Page 3: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Summary

Skills (P.4) They trusted me… (P.6) SEO/SEM/SEA manager (P.8) Communication campaigns (P.10) Contests (P.12) Competition and personal projects (P.14)

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Page 4: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Skills

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Page 5: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Skills

SEO / SEM SEA Monitoring

Community management

Press relations

Ethic

Data analyses

Partnerships Report

And I have a lot things to say yet…

Inbound marketing

I think and I act….

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Page 6: Portfolio_Cabero_Nicolas_Communications and Marketing officer

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They trusted me…

Page 7: Portfolio_Cabero_Nicolas_Communications and Marketing officer

They trusted me

I well know the ambiance and the working conditions in the small an medium size companies. Invest oneself in the development of a start-up, is an interesting and fascinating challenge whom ask to be attentive, creative and rigorous. so, it was with a great pleasure that I have helped these companies to improve their visibility with E-marketing and communication responsive strategies.

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Page 8: Portfolio_Cabero_Nicolas_Communications and Marketing officer

SEO/SEM/SEA manager

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Page 9: Portfolio_Cabero_Nicolas_Communications and Marketing officer

SEO / SEM / SEA manager

Reflexion about the potential keywords and sentences that can be associated to the product or activity sector of the company

Detection of current trendsCompetitiveness assessment and data analyses

Detection of futur trends

Final choices

Sponsored Links

Netlinks / Backlinks

Keywords purchasing

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Page 10: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Communication campaigns

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#Humour

Example : The daily pic for Android M&T Social Media

Campaign on Twitter and Facebook

#Interaction with the internet users

Campaign on all social media

#Engagement

Example : #Patrimoineenperil collection. Highlight of the monuments in peril on earth. The objective is to raise public awareness of the sites protection.

Campaign on G+ and Instagram

#Culture

Diffusion of citations, anecdotes, historic facts…

Campaign on all social media (mostly Twitter)

Communication campaigns

Page 12: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Contest

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Page 13: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Contest

In the purpose to develop and consolidate the audience fidelity, I contributed in the application of contests to the companies benefit.

All of them are pictures contests using fans’ memories or their creativity. Most part of them were being achieved in partnership with other companies or blog.

To date, the most famous partner remains Bed and Breakfast, world leader of the private house locations for holidays

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Page 14: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Competitions and personal projects

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Page 15: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Competitions and personal projects

Finalist of the Handicap International Contest inter ECS : The shoes pyramid 2013 edition

Shoes pyramid concept : During one day, anonyms can put down shoes in some places in France in the purpose to lend one’s support to the amputation victims. This annual event is organized by the Handicap International NGO

Contest purpose : Create a federative and innovating on-line / off-line communication campaigns.

Competition Personal projects

Private SEO/SEM teacher for

entrepreneurs

Extern consultant for e-marketing

campaign

Crowd-funding campaign administrator

Detector of new Youtube leaders

Redactor for french blogs

Administrator and event volunteer

coordinator for the Facebook Group :

French community in HCMC15

Page 16: Portfolio_Cabero_Nicolas_Communications and Marketing officer

Thank you for your attention.

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Do you have some questions ?