Role Profile: Digital Marketing Officer

Job title Digital Marketing Officer Salary: Up to £26,000 depending on experience.

Reporting to: Digital Fundraising & Communications Manager

Holidays: 33 days including bank holidays

Location: Legacy Youth Zone Hours: Full time 40 hours per week (regular evenings and weekends)

Key Relationships:

Chief Executive, Digital Fundraising and Communications Manager, Corporate and Community Fundraisers, Delivery Team Coordinators, Volunteer & Training Manager; Other Youth Zone staff, OnSide, External Stakeholders, Young People, Parents.

Key Dates and application details:

Closing date: Midnight, Sunday 25th July. Interviews to take place on 5th and 8th August 2021. To apply, please complete an application form, which can be found on our website. Your completed form should be sent by email to Legacy Youth Zone’s recruitment team: recruitment@legacyyouthzone.org

Job Purpose To raise the profile of the Youth Zone amongst key stakeholders in the region, through the delivery of the digital marketing strategy. The post will be responsible for developing, managing and maintaining all communications and marketing activities to enhance visibility, build support and increase our effectiveness. This will include engaging with young people, communicating a positive image of their achievements, development, voice, contribution etc and producing high quality, creative and modern communications that really captivate the target audience and reflect Legacy’s brand value.

Context of the post Youth Zones are amazing places: accessible, vibrant, welcoming, fun and caring are just some of the words used by young people. Legacy’s state-of-the-art £6.5 million building opened on Whitehorse Road, Croydon in September 2019 and is no different. Centrally located, it is dedicated to young people and to making a bold statement about the importance of giving young people high quality places to go in their leisure time. Legacy has big ambitions to be a flagship for quality youth provision and joins the growing OnSide network. Open 7 days a week, at weekends and during school holidays, the Youth Zone’s purpose is to help young people grow to be happy, healthy and successful adults. Youth Zones provide young people with access to a range of activities, all offering the opportunity to try new things, meet new friends and gain support from friendly, warm and positive staff and volunteers. The facilities will include a 3G pitch, a gym, sports hall and recreation area, and dance, arts, music and media suites seven days a week, and facilities equipped for a wide range of sporting, artistic, cultural and general recreational activities and targeted services. To access a Youth Zone young people aged 8 – 19 (or 25 with additional needs), simply pay 50p per visit and £5 per year membership.

Find out more by watching…

https://www.youtube.com/watch?v=Q3fFHKXV7ZQ https://www.youtube.com/watch?v=sZCMoDYEfTQ …it might just change your life!

Duties and Responsibilities - Detailed • Maintain and develop online content including video and imagery that captures the

positive impact Legacy Youth Zone has on young people; plus the ongoing support we receive from our funders and other key stakeholders.

• Managing day-to-day website updates ensuring content is up to date with appropriate SEO in place plus maintain user journey efficiency.

• Promoting the brand, culture and personality of Legacy to current and prospective members and Funders, as well as content for the staff.

• Develop, execute, and manage organic and paid for social and PPC campaigns that generate awareness of our delivery programme and fundraising events.

• Writing copy and designing adverts. Adobe suite skills would be advantageous but not essential

• Use analytics to monitor and improve the effectiveness and reach of Legacy’s online presence

• Continuously test, review and optimise campaigns to maximise performance whilst driving cost down.

• Support the email automation strategy and regular news updates to members, parents and other key stakeholders.

• Be willing to undertake ad-hoc projects, which could occasionally be offline tactics, whether it’s, direct mail campaigns or flyers.

• Be the point of contact in the marketing team to liaise with young people interested in being part of the Media Squad, and work with them together with Media Youth Workers on online/offline campaigns to supports in driving awareness of all things Legacy.

• Build positive relationships with key local and regional media to build the Youth Zone’s profile and brand identity generating positive coverage and dissemination of key messages

• Ensuring consistency in the use of the Legacy and OnSide brand and the further development and implementation of guidelines around visual identity, promoting good practice and training colleagues as appropriate

• Stay abreast of external communications trends, highlighting where new approaches might be beneficial and champion new technology, learn new skills and then train and enthuse others to put these into practice

• Act as a spokesperson on behalf on the Youth Zone. • Work with young people directly, obtaining case studies and supporting young people to

tell their own inspiring stories and sharing appropriately online. • Promotion of Legacy events using Event Platform and managing online invitations;

working closely with the Fundraising and/or Delivery teams. • Work with OnSide’s and other Youth Zone Marketing and Communications teams to share

best practice • Carry out any other reasonable duties as requested by management

Duties and Responsibilities - General • Be a role model for young people and present a positive “can do” attitude • Take personal responsibility for own actions and workload deadlines • Commit to a culture of continuous improvement • Work within the performance framework of Legacy Youth Zone and OnSide • Represent Legacy Youth Zone positively and effectively in all dealings with internal

colleagues, and external partners • Comply with all policies and procedures, with particular reference to safeguarding, codes

of conduct health and safety and equality and diversity to ensure all activities are accessible

• Represent Legacy Youth Zone positively and effectively in all dealings with internal colleagues, and external partners

• To be alert to issues of safeguarding and child protection, ensuring the welfare and safety of Youth Zone members is promoted and safeguarded, and to report any child protection concerns to the designated Child Protection Officers using the safeguarding policies, procedures and practice (training to be provided)

• To assist with any promotional activities and visits that take place at the Youth Zone • To actively promote the Youth Zone and positively contribute towards increasing Youth

Zone membership

Person Specification

Selection Criteria* A = Application Form I = Interview T = Test/Personality Profile

Essential or Desirable

Method of Assessment

Experience 2-years’ experience in Digital Marketing role or similar Essential A & I Experience of delivering a comprehensive communication and marketing service

Desirable A & I

Experience delivering social media, Google Grants, AdWords, email campaigns and SEO/SEM

Essential A & I

Experience of web content development and website management on WordPress CMS

Essential A & I

Experience and knowledge of web analytics tools (e.g. Google Analytics, WebTrends etc…)

Essential A & I

Experience of using varied IT systems in digital communications Essential A & I Varied and extensive experience of planning and delivering communication and marketing plans in line with organisational objectives and aims

Desirable A & I

Advising and communicating to colleagues, partners and third parties on digital communications

Desirable A & I

Experience of building relationships with senior stakeholders Essential A & I Comfortable using Adobe Creative Cloud Tools Essential A & I Project and budget management experience Desirable A & I Educational / Vocational Qualifications Desirable A & I A relevant professional qualification GCSE or equivalent literacy and numeracy Desirable A Member of CIPR or CIM Essential A Skills Desirable A Capturing high quality video and image content Creative and innovative approach to planning communications delivery

Essential A & I

Excellent ability to design and deliver digital communication plans that reflect Legacy’s core objectives

Essential A & I

Thorough and accurate with excellent attention to detail Essential A

Ability to work under own initiative and work collaboratively Essential A & I Excellent written and oral communications skills and an ability to establish good professional relationships with varied stakeholders

Essential A & I

Ability to handle a varied workload, react quickly, meet deadlines and prioritise tasks

Essential A & I

To be fully IT literate Essential A & I Willingness to learn and gain new skills Essential A & I Knowledge Essential A & I Familiar with all the latest social media applications and how to effectively utilise them for organisational development

Strong understanding of digital communications and developing social media output

Essential A & I

Knowledge of range of relevant systems e.g. Salesforce or CRM alternative; Mailchimp; Hoot Suite

Essential A & I

Understanding of what makes marketing and communications effective for different audiences

Essential A & I

Special Requirements Essential A & I Able to work unsociable hours when required Enhanced DBS clearance and commitment to Safeguarding children

Essential A & I

The ability and willingness to travel to events in the region and beyond

Essential A & I

Essential A & I Legacy Youth Zone are committed to safeguarding and promoting the welfare of children, young people and vulnerable groups. This post is subject to an enhanced DBS check. The strength of the OnSide Network of Youth Zone is the diversity of its people, we place huge value on different people doing things in different ways and we welcome applications from what might be considered none traditional backgrounds. The one thing we all have in common is our desire to raise the aspirations of young people across the country.

Legacy Youth Zone’s Values