lobster marketplace for user generated content (ugc)
TRANSCRIPT
CAPABILITIES DECK
LOBSTER
2016
OUR FOCUS
TODAY, TECHNOLOGY ALLOWS EVERYONE TO AUTHOR QUALITY CONTENT. THE TERM ‘UGC’ NO
LONGER REFERS TO GRAINY, POORLY CAPTURED IMAGERY - BUT STYLISED, CRAFTED NUGGETS OF
SOMEONE’S PERSONAL EXISTENCE. IF EVERYONE IS A PHOTOGRAPHER NOW, WHY ARE MARKETERS
STILL UTILISING INAUTHENTIC STOCK IMAGES FROM POOR QUALITY SOURCES?
WE BELIEVE THAT QUALITY USER GENERATED CONTENT SHOULD BE EASY TO FIND AND EASY TO LICENSE.
THE COMMS TASK FOR AGENCIES IS SHIFTING FROM A FILM-CENTRIC ONE TO SOMETHING THAT IS ABOUT
TELLING REAL STORIES, IN REAL WAYS, TO MAKE PEOPLE FEEL REAL EMOTIONS.
AGENCIES TRYING TO TELL REAL STORIES NEED A RELIABLE SOURCE OF REAL IMAGES CREATED BY REAL
PEOPLE TO HELP CONVEY THEIR IDEAS.
CONTENT CREATORS DESERVE TO BE PAID FAIRLY, THAT’S WHY WE GIVE 75% OF THE COST STRAIGHT TO THEM.
WORK
HARD
&
BE NICE
TO PEOPLE
OUR CONTENT PARTNERS
10 more social networks to be added by the end of 2016
PRODUCT - SEARCHSEARCH FOR IMAGES AND VIDEOS FROM USERS ON INSTAGRAM,
FACEBOOK, FLICKR, YOUTUBE AND GOOGLE PHOTOS BY;
HASHTAG
LOCATION
DATE
USER/HANDLE
POPULARITY
KEYWORD
COMMENTS
RESOLUTION
COLOUR
30 BILLION MORE
AVAILABLE ON REQUEST
2.5 M ITEMS
AVAILABLE
INSTANTLY
PRODUCT - LICENSING
OUR SUBSCRIPTION PACKAGES
LICENSE CONTENT INSTANTLY FROM THE AUTHORS, SENDING
THEM 75% OF THE PRICE, MANAGED COMPLETELY BY LOBSTER
ROYALTY FREE | COMMERCIAL OR EDITORIAL | WORLDWIDE | LIMITED IMPRESSIONS & PRINT RUN
HOW WE HELP AGENCIES USE UGC
OUR IMAGE BANGS USE SOCIAL SCRAPES TO PROVIDE IMAGES AND VIDEOS
THAT ARE EASY TO LICENSE AND CHEAPER THAN GALLERIES SUCH AS CORBIS
OR GETTY.
EASY SEARCH FUNCTIONALITY AND UX. USERS CAN EASILY SEARCH THROUGH
MILLIONS OF IMAGES BY LOCATION, HASHTAGS, DATES AND KEYWORDS.
VERIFIED AUTHOR AND LOCATION INFORMATION AVAILABLE AS AN
ADDITIONAL SERVICE
WE BELIEVE AGENCIES SHOULD HAVE ACCESS TO QUALITY UGC AT ALL STAGES
OF THE CREATIVE PROCESS.
UGC IN 2016
TESTIMONIALS
"I BELIEVE LOBSTER IS BUILDING AN HONEST PLACE FOR CREATIVE PROFESSIONALS TO
ACCESS SOCIAL MEDIA CONTENT AND REWARD PEOPLE."
BEN MAHER, MASHABLE
“THIS IS A PERFECT TOOL FOR NOT ONLY CREATIVES, BUT AGENCIES IN GENERAL. WE
HAVE ONE GOAL - TO GO AFTER REAL. NO ONE IS INTERESTED IN FAKE COMMS. WE
NEED TO ENGAGE WITH REAL TO EMULATE IT. STOCK IMAGERY ISN’T REAL. STOCK IS
DEAD, AS FAR AS I’M CONCERNED.”
RENWICK MCASLAN, BBH
CONTACTS
OLGA EGORSHEVA - CEO & CO-FOUNDER
+447749907397
NICK RAINEY - HEAD OF GROWTH
+447917302440
FOR A FREE TRIAL MONTH, CONTACT NICK