Local Food From Local Local Food From Local Farms: Benefits and Farms: Benefits and

OpportunitiesOpportunities

Casey FosterCasey FosterNebraska Department of AgricultureNebraska Department of Agriculture

Ag Promotion Coordinator – Value-AddedAg Promotion Coordinator – Value-Added800-422-6692800-422-6692

cfoster@agr.ne.govcfoster@agr.ne.govwww.agr.ne.gov

August 7, 2007August 7, 2007

Return on ProductionReturn on Production

ReturnsReturns toto thethe producerproducer Loaf of Bread @ 1.39Loaf of Bread @ 1.39 == 5 Cents5 Cents 1 Gallon of Milk @ $2.89 =1 Gallon of Milk @ $2.89 = 1 Dollar1 Dollar 1 lb of Sirloin Steak @$4.39 =1 lb of Sirloin Steak @$4.39 = 68 Cents68 Cents 1 lb of Bacon @ $3.29 =1 lb of Bacon @ $3.29 = 40 Cents40 Cents 1 Dozen Eggs @$1.15 =1 Dozen Eggs @$1.15 = 52 Cents52 Cents

Cost absorbed by marketing, shipping, Cost absorbed by marketing, shipping, handling, packaging, taxes, etc.handling, packaging, taxes, etc.

$8 meal =$8 meal = 39 cents to the producers pocket 39 cents to the producers pocket (4.8% of the cost)(4.8% of the cost)

Source: “Farmers Share Luncheon.” Source: “Farmers Share Luncheon.” Tri-State NeighborTri-State Neighbor 13 July 2001, sec. B 13 July 2001, sec. B

Marketing KitMarketing Kit

Components Include:Components Include: Nebraska Marketing PlanNebraska Marketing Plan Nebraska Our Best to You stickers (10/box)Nebraska Our Best to You stickers (10/box) Price Cards (100/box)Price Cards (100/box) Logo-embossed plastic bags (200/box)Logo-embossed plastic bags (200/box) CD includesCD includes

Nebraska Our Best to You logoNebraska Our Best to You logo Magazine and Newspaper Magazine and Newspaper

AdvertisementsAdvertisements Cost = $25/kitCost = $25/kit

Ag Promotion ProgramsAg Promotion Programs Senior Farmers’ Market Nutrition Senior Farmers’ Market Nutrition

ProgramProgram Low-income senior citizens receive coupons Low-income senior citizens receive coupons

to purchase fresh, locally-grown fruits, to purchase fresh, locally-grown fruits, vegetables and herbs from registered vegetables and herbs from registered Nebraska produce vendorsNebraska produce vendors

Coupons are available June – AugustCoupons are available June – August Seniors can sign-up to receive coupons at a Seniors can sign-up to receive coupons at a

local senior centerlocal senior center Farmers must register with NDA to accept Farmers must register with NDA to accept

couponscoupons Nebraska = $246,775 Total Federal FundsNebraska = $246,775 Total Federal Funds

Specialty Crop Block Specialty Crop Block GrantGrant

Nebraska = $104,133 for FY 2007 Nebraska = $104,133 for FY 2007 Eligible projects must enhance the Eligible projects must enhance the

competitiveness of specialty cropscompetitiveness of specialty crops Focus: Focus:

ResearchResearch MarketingMarketing EducationEducation Buy Local Programs Buy Local Programs Other areasOther areas

More funds available for FY 2008More funds available for FY 2008

Centennial Mall Garden Centennial Mall Garden MarketMarket

Ag ResourcesAg Resources

Nebraska Our Best to You Marketing KitNebraska Our Best to You Marketing Kit

Nebraska Fresh Produce ModelNebraska Fresh Produce Model

Guide to Nebraska Fresh Produce DirectoryGuide to Nebraska Fresh Produce Directory

Nebraska Food and Meat Directory Nebraska Food and Meat Directory

A Research Study Guide for Nebraska Value-A Research Study Guide for Nebraska Value-Added Companies BrochureAdded Companies Brochure

Nebraska Department of Nebraska Department of AgricultureAgriculture

Ag Promotion & Development Ag Promotion & Development DivisionDivision

P.O. Box 94947P.O. Box 94947Lincoln, NE 68509-4947Lincoln, NE 68509-4947

Ph: 800-422-6692Ph: 800-422-6692

E-mail: cfoster@agr.ne.govE-mail: cfoster@agr.ne.govWeb Site: www.agr.ne.govWeb Site: www.agr.ne.gov