Presented by: Caleb Smith

Overview

Location 8071 Veteran’s Memorial Pkwy., St.

Peters, MO. 63367 Exposure to hwy 70 traffic and local high

schools and colleges Size

25,000 square feet

Vision

GET ON TRACK TO BRING YOUR BODY

BACK

Mission Statement

Local Motion looks to promote community health and well-being

through fun, progressive, and memorable exercise experiences and

activities for individuals from all demographics. We look to promote a

positive outlook on oneself, with a gain in confidence and self-esteem.

Core Values

To serve our community with Christian standards, while serving with the highest quality, commitment, and

consistency.

Goals

Teach others a path towards a new healthy lifestyle through nutrition

Provide vast personalized workout routines, no matter the ability of the client

Provide a family, friendly, safe environment Decrease obesity among clients Hold charitable events in the community Have fun and celebrate small successes in the

journey to achieve big Create new ideas while trying to change the fitness

field Lose weight, tone up, and increase clients overall

fitness level

Strengths & Weaknesses

Strengths Weaknesses All trainers are strength and

conditioning certified (CSCS) Trainers serve with integrity and

passion while giving the highest quality and guidance according to their clients

Nutrition and exercise programs created just for an individual

Open to all fitness levels Wide variety of classes and training

sessions Offer sports enhancement for all

athletes and individuals just looking to gain an extra step in their game

Accommodate all individuals, no matter size or age

One location compared to other facilities

Smaller facility Less equipment due

to size

Opportunities & Threats

Opportunities Threats Association with surrounding

schools to work with improving athletes abilities Howells Zumwalts SCCC Lindenwood

Community growth allows a larger outreach to society

Build more Local Motion facilities as growth takes in effect

Outdoor group exercise classes (traveling spinning classes)

Economic downturn Recession Low sign up rates due

to size of facility Larger fitness centers

in the area Club Fitness Gold’s Gym 24 Hour Fitness

Key Competitive Analysis

Membership Fee

Enrollment Fee

Month-2-Month

Contract Terms

$336 $40 $28 1 Year

$239.40 $149 $19.95 1 Year

$179.80 $49.99 $14.99 2 Years

$203.88 $45.99 $16.99 1 Year

Owner/General Manager

Personal Training Manager

Fitness Director

Operations ManagerGroup Exercise Manager

Personal Trainers

Pilates Instructors

Yoga Instructors

Kinesis Instructors

Spinning Instructors

Aerobics Instructors Maintenance

Admissions & Reception

Housekeeping

Webmaster

Club Accountant

Marketing TeamMembership Team

Child Care

Body Pump Instructor

Zumba Instructors

Mommy & Me Instructors

Kickboxing Instructors

Nutritionist

Special Functional Areas

Fitness Cardiovascular Upperbody Lowerbody

Athlete Enhancement Group Exercise

Special Functional Area

Fitness

Cardio Treadmills/ellipticals/stair

climbers/recumbent bikes All machines equipped with

usb and ipod docks

Upperbody Multi-Jungle Machine Olympic Bench

(incline,decline, flat)

Lowerbody Olympic Squat Machine Smith Machine

Special Functional Area

Athlete Enhancement

5,000 square feet Turf Sand Pit

Acceleration, deceleration, game movement simulation, & most importantly plyometric speed and agility training

Multi Racks with 6’x8’ platform flooring

Special Functional Area

Group Exercise

4,500 square feet Full wall mirrors Spinning Bikes Kickboxing Bags

MembershipsMonth-to-Month

Full Facility Fitness Area

Customize Enrollment

Family

-General $42 $30 Prices Vary $60

Individual (18+)

-General $28 $20 Prices Vary $40

-Couples $35 $25 Prices Vary $55

Daily Admissions

-Family $25 $20 N/A N/A

-Adult $7 $5 N/A N/A

Athlete Enhancement:

Single Session

8 Sessions

Member $80 $500

Nonmember

$100 $670

Team Call For Pricing Due To Size & Customization

Group Exercise Classes

Aerobics Yoga Kickboxing Body Pump Mommy & Me Zumba Kinesis Pilates

***All group exercise classes are free to

members, but range from $7-15 for nonmembers***

Personal Training

Single Couples

One Session Member = $45 Nonmember = $60

Eight Sessions Member = $340 Nonmember = $440

One Session Member = $80 Nonmember = $95

Eight Sessions Member = $600 Nonmember = $720

Floor Plan for Sports Enhancement•Rubber Flooring

•Turf

•Sand Pit

•Multi-Racks w/ platform flooring

•Adjustable Benches

•Kettlebells

•Medicine Balls

•Dumbbells

•Treadmills

•Ellipticals

Business Insurance

Property Insurance General Liability Umbrella Liability Event Liability

Types of Insurance

Property General

Protection from accidental losses resulting from damage or destruction

3 Types Basic Extended Special

Protection against financial losses due to the carelessness of the owner and staff members Owner protected from

suits by a third party Investigate & negotiate

private settlements Covers lawsuits ranging

from $500,000 - $1 million

Types of Insurance

Umbrella Event

Protection during catastrophic events where liability can exceed general liability

Protection from any accidents that may occur during any event provided by the company

Marketing Strategy

Marketing Strategy

Internal: Website, brochures, member emails, &

digital signage

External: Radio, newspapers, & flyers

Marketing Strategy

Guerilla: Local high school/college visits, first aid

and cpr training, lead boxes, social networking

Community Outreach: Food drive, toy drive, health & safety

seminars, blood drive, sponsor youth programs

Marketing Strategy

Corporate Outreach: Bbq, mailbox stuffers, team

activities/parties, team Christmas caroling

Public Relations

Child Safety Awareness May 27th – 29th, 2011

27th = Activities for all ages with local officers/firefighters/paramedics helping

28th = Youth baseball game followed by law enforcement game and the a BBQ

29th = Activities cont’d. with demonstrations from SWAT and firefighters

Public Relations

10K Mud Run

April 2nd, 2011 @ 9am Location: Creve Coeur Lake &

Park Run will be held on a

challenging 10k course; Involves hills tire obstacles creek crossings 5 – foot walls with mud on both

sides Pool crossings Tunnel crawl Slippery hill climb Final stretch = 40 foot mud pit.

Public Relations

Dodgeball Tournament July 2nd-3rd & 9th-10th

Location: St. Charles Vetta Sports Complex First weekend = youth and

teen tournaments Second weekend = adult

tournaments Local Motion employees

will be available as refs and concession workers

***All proceeds go to Children with Diabetes Foundation***

Sales Strategies

Retention Tours of facility 1 week pass 1 free nutrition session Relationships Referral Programs

Start-Up Cost

Start-Up CostsFitness Equipment: $321,249

Office Equipment: $40,575

Utilities: $77,000

Payroll: $577,000

Insurance: $250,000

Marketing: $48,000

Total Cost: $1,313,824

1-Year Sales ProjectionsRevenue

Membership Dues: $170,266

Fitness Revenue: $408,500

Services Revenue: $55,000

Total Revenue: $633,766

Expenses

Payroll: $577,000

Benefits: 105,550

Utilities: $77,000

Marketing: $48,000

Insurance: $250,000

Total Expenses: $1,057,550

Net Income: -$423,784

3-Year Breakeven Analysis

Year 1 Year 2 Year 3$0

$200,000

$400,000

$600,000

$800,000

$1,000,000

$1,200,000

RevenueExpenses

3-Year Breakeven Analysis

2011 2012 2013

-$500,000

-$400,000

-$300,000

-$200,000

-$100,000

$0

$100,000

Net Income

Net Income

Executive Summary

Custom fitness facility offering a number of opportunities for athletes and individuals.

CSCS certified staff Located near a number of high schools

allowing many opportunities for athletic team and individual training

Serving with Christian standards while attaining goals for the company and our clients

Are You Ready To Get Back On Track?