local search marketing using foursquare
DESCRIPTION
My Presentation on Local Search Marketing using Foursquare - given at SESNY Local Search Summit 2010TRANSCRIPT
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Location + Gaming
=
Free Marketing and Promotion for your biz
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Encourages Exploring
Encourages exploration of new locations and businesses
Receive badges & ego
Rinse & Repeat
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Mayorships
Mayor = Person who checks in the most
Mayorship = bragging rights= competition= more people= your biz being talked about
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Free Promotions
Mayorships posted to twitter
Public Shouts!
Biz Name
Profile Link
Friends there too
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600,000+ Active Users
1yr
16M Checkins
1.4M Venues
... only 1200 with offers?
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SEO Benefits
Google Local Maps indexing foursquare biz profiles
Shouts used as citations
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SEO Benefits
Profile pages rank
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Get Involved
foursquare.com/add_venue
foursquare.com
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Start your Promo
foursquare.com/businesses
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New School Loyalty Rewards
tweet 20x about our venue
bring in 10 or more friends
invite 65% of your friends
OLD NEW
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Already Adopting
Vegas!
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