local search powerpoint

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Getting the most out of your marketing budgets. We position your business in front of new customers looking for you!

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What local search marketing can do for your business

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Page 1: Local  Search  Powerpoint

Getting the most out of your marketing budgets. We position

your business in front of new customers looking for you!

Page 2: Local  Search  Powerpoint

Think back to the last time you were SEARCHING

for something on line, and you Googled it.

She is looking for a Dentist in North Las Vegas

Page 3: Local  Search  Powerpoint

In 2010 Google stated 20% or 2.8 Billion Searches per Month are Local Searches and

growing daily.

Below is the Google Results for the lady’s search for

Dentists in North Las Vegas

Page 4: Local  Search  Powerpoint

Sponsored Ads Organic Listings Places Map

These show at the

top and along the

right hand side of

the results pages.

These show

immediately under

the sponsored ads

on the top of the

page, and take most

of the page.

The listings with the

Red Places Pin in

the organic listings

are shown on the

Map at the top right

of the page.

The Three Basic Areas of a Search Result

Sponsored Ads

Sponsored Ads

Organic Listings

Places Map

Places Map

Page 5: Local  Search  Powerpoint

The way to get your business into the sponsored ads is to “Pay-

Per-Click”. This is a quick and effective way to get your business

on the front page. Beware, it can get very expensive. Setting up

the proper campaign can be very effective.

Page 6: Local  Search  Powerpoint
Page 7: Local  Search  Powerpoint

Questions on what it

means to be #1 in

Google

Page 8: Local  Search  Powerpoint
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We are going to continue using the Dentists in North Las Vegas Keyword.

For the above keywords there are a total of 120,050searches monthly.

Page 12: Local  Search  Powerpoint

#1 Position for all keywords with a 55% click Rate is

66,027.5 Clicks to the site. This is where your website

becomes your best sales person, and gets the prospect

to call and set an appointment.

Conversion rate of 10% 6602.75

Conversion rate of 5% 3301.375

Conversion rate of 2% 1320.55

Conversion rate of 1% 660.275

Would you like 660 QUALIFIED potential clients going to your site monthly?

Page 13: Local  Search  Powerpoint

Can the marketing efforts match up to Internet Marketing

1. Completely Track-able

2. Laser targeted

3. Measureable and scale-able

4. Builds equity in website, and business

5. Conventional methods of marketing are now all but obsolete

A. Direct Mail – Expensive, and where does it end up?

B. Television – Expensive, and Tivo has changed that game.

C. Newspaper – Readership on steep decline, costs rising.

Does your current marketing efforts hit the mark? Do you know what your ROI is on your marketing? Knowing what works and doesn’t

work can save you bottom line dollars!!Half of my advertising works and half of it

doesn’t. If I only knew which half.John Wanamaker

Page 14: Local  Search  Powerpoint