local search domination

2© 2009 www.OneYearAds.com

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© 2009, Bella Moon Accessories

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Table of Contents

Introduction 4Internet Advertising–An Update 6Google—Internet Marketing’s Holy Grail 6How Google Ranks a Website 7

OneYearAds.com Key Components 10How To “Get Popular” on the Web 8Keyword Research and Development 11Web 2.0 Properties - Link Dimension 11Article Marketing - Link Dimension 13Bookmarking - Link Dimension 142nd Set Web 2.0 Properties 15Video/Audio Promotion and Distribution 17Press Releases 18SUPER Secret 007 Techniques 19

What We Do So You Don’t Have To 21

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Let’s face reality:

Traditional advertising alone does not work anymore

Even so, many businesses blindly throw massive amounts of advertising cash at the Yellow Pages or the newspa-per. Some try direct mail. But hardly anyone ever reads that hardcopy stuff anymore. Who has the time to page through an old tattered phone book (or drive down to the local store for a newspaper) when they can just punch up Google on their cell phone? Every day, more and more people use Google as a resource to answer questions and find local businesses with products and services that meet their needs.

Technology moves forward. It’s a fact, and if you deny it, you are like an old ostrich with its head stuck in the sand. In order to win in this new advertising world, you have

Introduction



to adjust your marketing strategies. And this cannot be a side hobby or a part-time venture. There is too much at stake, and your competitors will outpace you if you don’t act because they are realizing the importance of Internet Marketing. It isn’t just for Internet companies anymore.

In this eBook, we outline the steps needed to obtain local search domination for your business in your hometown or local market. If you follow the steps outlied herein, it is possible for you to build massive traffic in your local mar-ket and dominate the local search rankings.

This last sentence is NOT hype or fantasy. Our traffic sys-tem works.

How do we know?

Because we have tested and tweaked these methods for years—and we use this system ourselves, for our own business. In reality, most business owners are not even aware that this technology even exists. They are just starting to realize that the older forms of advertising are no longer working.

After seeing the components of our traffic system, you will likely conclude that it looks like a lot of work, and rest as-sured, it is! However, any successful business owner will tell you that winning in business requires hard work and lots of it.

So keep reading and you will discover how to dominate the search rankings for your local market.

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Google—Internet Marketing’s Holy GrailOf all the many search engines available on the Internet, Google tops the list and leads the competition by far. Ac-cording to recent statistics from hitwise.com, Google con-sistently controls nearly 75% of the search traffic on the Internet, with Yahoo a distant second.

Date Google Yahoo Bing Total

06/2009 74.0% 16.0% 5.0% 95.0%05/2009 73.5% 15.5% 5.5% 94.5%04/2009 73.0% 16.5% 5.5% 95.0%03/2009 72.0% 17.5% 5.5% 95.0%

This means that if you want to dominate the local search rankings, you must understand how Google does its rank-ing, and you have to adjust your strategy accordingly.

Internet Advertising–An Update



Although no one (except Google insiders) knows the exact formula, the general parameters are not a secret and we do know quite a bit about how it works.

With respect to the other search engines, for the most part, if you can dominate the rankings in Google, you have done enough work that the other engines will follow suit and a ripple effect will occur. For this reason, Google is the key player and receives the most focus when it comes to local search domination.

How Google Ranks a WebsiteGoogle ranks a website with a process called PageRank. PageRank gives every website a score, and the key de-termining factor controlling this score is the number of backlinks a website has and the value or “weight” of those backlinks. Backlinks are links from other websites pointing to your website.

If those websites that link to your website in turn have a lot of other websites with hyperlinks pointing to them, then you rank even higher in the PageRank algorithm because they have a higher score and you will show up

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higher in the search results. In popularity terms, if you are “popular,” meaning you have a lot of backlinks, and the websites you are popular with are also popular, then you are even more popular.

Besides PageRank, Google uses more than 200 other pa-rameters to determine the search rank of a website. And Google prefers websites with natural looking content, so unnatural content can actually hurt a website. For ex-ample, duplicate articles or web pages posted in multiple places, or the overuse of a keyword phrase within a page, can lower the ranking order. In short, quality of the con-tent is also important.

How To “Get Popular” on the WebYou have two alternatives to getting higher in the search rankings. First, you can simply transact business normally and wait for everyone to start talking about you and link-ing to your website. As the hyperlinks to your site in-crease, and the content builds around you naturally, your PageRank will increase, more people will find you, and you will do more business and increase naturally in the search rankings. Unfortunately, this outcome is unlikely, and if it



happens at all, it will take a very long time. One reason for this is that other companies are actively promoting themselves using some of the methods we outline in this eBook, and since they are taking action to promote them-selves, you are not going to beat them in the local rank-ings unless you get involved and play the same game as they are.

So what exactly needs to be done?

Although it is not a perfect science, it is safe to say that if you increase the number of backlinks to your website, then your website will get ranked higher for the keywords associated with your site. This simple premise underlies our strategy, and this is the basic approach we use in our traffic system at OneYearAds.com: in essence, we increase a client’s “popularity,” or PageRank score by increasing the number of backlinks to their money website. Not only do we increase the backlinks, but we also improve on the quality of those backlinks. As a result, our clients enjoy a dominant search ranking in their local markets.

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As discussed above, the basic strategy is to increase the number of quality backlinks to your website. To accom-

plish this, our traffic system uses a wide spectrum of tools and methods.

We also respect the fact that Google is a moving target, and as such we must keep abreast of what is required to dominate the local search rankings. In short, we perform constant research to ensure what we are doing works. We keep our hand on the pulse of Goolge and the other search engines. When we apply our traffic system to a particular website, we track the statistics over time and thus understand what works best and how best to apply it.

In this section you will learn what it takes to dominate the local search rankings for ONE KEYWORD. But remember, the steps outlined need to be taken for EACH AND EVERY keyword that you wish to dominate, and these steps need

OneYearAds.com Key Components



to be taken consistently and carefully, month after month, in order to achieve domination in your local search rank-ings.

Keyword Research and DevelopmentReal Internet Marketers know that the key to success-ful Internet marketing is to promote effective keywords. These are words or phrases relevant to a website. These keywords have both search uniqueness and commercial intent.

The first step to implementing our traffic system is to drill down and pick the right keywords to drive the right cus-tomers to a client’s website and eventually to their busi-ness products. To obtain the correct keywords, we ask our clients to identify 10 keyword phrases and we work from there. We encourage them to pick their own keywords, but we also assist them in finding the best ones for their local market and niche.

Web 2.0 Properties - Link DimensionWe then build a core of Web 2.0 properties (social me-dia sites and other Internet entities) that we structure as “Web Guards” around your website (or “Money Site”). These properties operate like bodyguards protecting your site from harm but adding what we call “Link Dimension” to your website, which helps drive in quality traffic.

For the purpose of this eBook, I will list 8 Web 2.0 proper-ties; however, in the OneYearAds.com traffic system, we use many more. Currently we have over 150 properties in our database and this number is growing monthly!

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Web 2.0 Properties1. Squidoo 2. Hubpages 3. Wordpress 4. Clearblogs 5. Wetpaint 6. Zimbio 7. Weebly 8. Quizilla

Link DimensionIn simple terms, Link Dimension refers to the variety and scope of websites and techniques that we use to add weight to the links coming to a client’s site. By varying the Link Dimension associated with a Client Money Site, we are able to strengthen the authority of those links, and this helps to improve the local search ranking.


http://www.oneyearads.com


These Web 2.0 properties must be keyword specific and must be created for each of the keyword phrases associat-ed with your site. On average, we build about 100 or more keyword specific Web 2.0 properties for each client web-site, and we do this each and every month. After these web properties are created, we perform all the mainte-nance, and our clients are free to spend their time running their business and ensuring that their website is equipped to convert the visitors into customers.

We bring the traffic, and our clients monetize it.

Article Marketing - Link DimensionMany people differ in their opinion about the effectiveness of Article Marketing, but we have learned from experience that article marketing is extremely effective when per-formed correctly. An effective Article Marketing campaign requires (1) well-written articles, (2) proper keyword density, (3) effective distribution and (4) strategic link-ing. Articles need to be consistently written and must have unique, quality content that people want to read.

At OneYearAds.com, our highly qualified team of writers creates numerous articles to promote your Money Site. These articles are distributed strategically so they will be published in numerous article directories. We create all of the proper tags and link them back to the Money Site.

Another tool we use is RSS Feeds. We create these feeds and perform all the necessary pinging to maintain them properly. There is a wrong way to do all of this, but we

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know from experience and testing how to do this process correctly, so that we help and not hurt your site.

Bookmarking - Link DimensionAll of these Web 2.0 properties and articles require book-marking, and in order to bookmark everything, you have to create and utilize RSS feeds. This process needs to be undertaken with care or it can seem Spamy to the search engines and result in a lower search ranking. At OneYear-Ads.com, we bookmark everything in a way that is natu-ral and unique, and we know from our research that the search engines love it!

For each client website, we create and maintain numerous Web 2.0 properties each month. We write fresh content for each site each month. In practice, this content is cre-




ated for each keyword being promoted and all content is bookmarked and pinged. This probably sounds like a lot of work and very complicated. It is, and if it is not done right and done consistently it won’t help you.

2nd Set Web 2.0 Properties All of the above activity—the creation of web 2.0 proper-ties, the creation and distribution of articles designed for each keyword phrase, RSS Feed creation, bookmarking and pinging—adds Link Dimension to the client website or

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Money Site, and we do not stop there. Not even close.

We then increase the Link Dimension of each of the Web 2.0 Properties (the “bodyguards”) that provide support to the client Money Site. We do this by repeating all of the above steps for each bodyguard site. We link them prop-erly so that the search ranking is helped and not hurt. We create the necessary RSS feeds, ping, and bookmark all of this properly. We do this consistently each month, all the while creating fresh and unique, high quality content with the proper backlinks to trigger consistently higher PageR-ank scores.

We then expand outwards, continuing and strengthening the core elements of this comprehensive traffic system un-til the Client Money Site dominates their local search rank-ings—monthly, consistently, all while creating fresh and unique content.




Video/Audio Promotion and Distribution Not only do we utilize article campaigns and Web 2.0 properties, we also use video and audio components. We go the extra mile because we know from our research that the search engines love to rank this rich media content. We understand that to exclude rich media would be a seri-ous mistake. If your competitors are not using rich media now, you can be certain that they will do so when they discover how to do it.

At OneYearAds.com, we create the videos for our clients and we submit those videos in such a way that they are picked up by the search engines and the Link Dimension for the Client Money Site increases. As we create rich me-dia content, we perform all the necessary bookmarking, tag creation, pinging, linking, and RSS feed creations, etc., so the job is done right.

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Press ReleasesOur traffic system includes many more components. Once the above tasks are complete, press releases are added to further increase Link Dimension for the client Money Site. Each month, press releases are distributed through the proper channels so that the search engines pick them up. These press releases are written with unique content and formatted to fit the press release directories. They are skillfully composed with proper taging and linking. Once they are distributed, they are bookmarked and pinged to notify the search engines.




SUPER Secret 007 Techniques Above I have revealed the core techniques we use to dom-inate local search and take your business to the next level. Not included in this discussion is our set of SUPER SE-CRETS that we call our James Bond 007 traffic techniques. These techniques are so cutting edge—so proprietary and critical to our business—that we do not reveal them in any documents external to our company. But we do use these techniques to move our clients into a dominant position in their local search rankings.

When we say SUPER SECRET, we don’t mean illegal or black hat. What we mean is that most other marketers have no clue about these techniques, and even if they did, they would not understand how to correctly implement them to increase local search rankings. We do understand what is required because we have done the research to know what works and what doesn’t.

I’ll give you an example. Most people know what an eBook is and how to use it to increase their sales figures or their opt-in List size, but how many know how eBooks can be used for search engine ranking? Not many, I assure you, but we do at OneYearAds.com, and we use this technique exclusively for our clients. With that little tidbit, my mouth is shut and my lips are sealed and my team would kill me if they even knew I mentioned one of our SUPER Secret 007 techniques.

I hope you are getting the picture. To dominate Google and the local search rankings takes a tremendous amount

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of talent, busywork, and skills. Besides that, this is a rap-idly evolving, highly technical marketplace, so you must keep your hand on the pulse of Google and adjust your strategies accordingly.




In this eBook, I have revealed the key components of our traffic system to show you what is required to domi-

nate your local search rankings. We have found that if you perform all of this work consistently and carefully, month after month, then you will eventually achieve local domi-nation. We have also found that many business owners would rather leverage their time and skills performing the tasks that are more closely related to their core business goals. If you decide you would like assistance with this process, for whatever reason, our team is available to help you, and we believe you won’t be disappointed.

When you hire us to work for you:

WE DO spend hours writing COUNTLESS articles and cre-ating content for ALL of the numerous web 2.0 properties that we build for you each month.

What We Do So You Don’t Have To

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WE DO figure out what Web 2.0 properties Google is cur-rently ranking so that you don’t have to keep hitting your head against the wall, trying to find out what sites are working best.

WE DO spend tens of hours each month creating and building hundreds of Web 2.0 properties to help your local business dominate Google and the local search rankings.

WE DO occupy our days and nights bookmarking and pinging your sites and properties while you are out enjoy-ing your weekends with family and friends.

WE DO work diligently each month building quality one way backlinks that will help your website rank well on Google in the local rankings.

WE DO write and distribute those sometimes-tedious press releases that are hard to compose and backbreaking to distribute.

WE DO the numerous directory submissions each month in a natural way so that your Money Sites are helped and not hurt by doing it the wrong way.

WE DO create, submit, and upload your videos to the hundreds of video search engines. No more worrying about how to make videos and how to submit them to get them seen!




WE DO worry about what RSS feeds are and when to use them. We know how and we handle it for you.

WE DO all the ongoing research, updating techniques, and implementing state of the art traffic strategies so you DON”T have to spend time worrying about that.

WE DO know the SUPER Secret 007 traffic strategies that you otherwise would not have access to. We put those in place for you and research the new ones each month and implement them for you.

WE DO put into practice for you a very comprehensive—and downright MEAN to the competition—Traffic Sys-tem backed by years of research and a very dynamic team of Internet Marketing Experts.

WE DO manage the system ENTIRELY. You don’t have to manage us or train us. We have the knowledge, staff, and experience to put into practice for you.

WE DO all of the WORK so you don’t have to.

WE DO only take one client per local niche, and our total number of clients is limited. Hire Us BEFORE your com-petitors do!

The only thing left for you to do is put our team of people to work for you so you can begin dominating your local niche market.

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